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Stfu Phone Lanyard

Fail

Demand is soft, at -76.1% this quarter, so Stfu Phone Lanyard is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£27K/yr51K searches / yr
90-day growth
-76.1%search demand this quarter
Competition
60%top-5 click share · 14 brands · 19 sellers

Flapen Score

Stfu Phone Lanyard against its category

The dotted line is the Fashion average. Past it, Stfu Phone Lanyard is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stfu Phone Lanyard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stfu Phone Lanyard 51K times last year and spent an estimated £27K. The top 5 brands take 84% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -76.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-76.1%
Conversion, latest week
5.9%
Market size, estimated
£27Ka year
Top search term
retractable phone lanyard26K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £3.58 to £15.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.93 that is £893 to £2K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£3.58–£15.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£893–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #169 within Luggage & Travel Gear. It carries 1,399 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#169in Luggage & Travel Gear
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,399per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
17 months

Products

Top Stfu Phone Lanyard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

14%

  • MoKo47%
  • Oaridey19%
  • Ryfpdml10%
  • Nlsqw4%
  • COCASES4%
  • Vutlace3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Stfu Phone Lanyard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 6.9× · 7 of 12 months tracked

Search terms

Top Stfu Phone Lanyard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retractable phone lanyard26K/yr
  • retractable phone tether7K/yr
  • stfu phone lanyard10K/yr
  • retractable phone holder for skiing5K/yr
  • ski phone holder retractable3K/yr

Reviews and returns

What reviews say buyers love and hate about Stfu Phone Lanyard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.36

Breaks easily

Broken

Broke

Quality-Overall7%+1.11

Absolutely rubbish

Poor quality, do not trust

Rubbish

Weight Heavy6%−0.03

It's a bit bulky

a little heavy

heavier than I had anticipated

Size-Overall6%+0.09

Not fit for purpose

A small

Quite large

Strength6%

It is very flimsy

Plastic body housing is a potential weakness

Flimsy

Love

Quality-Overall15%+1.11

The build quality seems to be strong

Excellent product

In use, the build quality feels solid

Security13%+0.99

Good safe item

Increased security

Holds my phone very securely

Strength12%

It is very sturdy

Strong magnet and recoiling, cable seems strong and so does clip

- It is solidly constructed

Ease Of Use10%+1.00

Easy to use

Very handy

Easy to use and connect

Advertised Vs Actual Product8%+0.47

Works well as advertised

Does exactly as described

exactly as shown

Return

1.4% Return rate 26% Fixable by listing

Size-Overall20%▆█▇▆█▅

Not fit for purpose

A small

Quite large

Weight Heavy9%▆▄▇▅▆█

It's a bit bulky

a little heavy

heavier than I had anticipated

Defective Material/Parts9%▇█▇▄▃█
Quality-Overall8%▆▇▄▆▆█

Absolutely rubbish

Poor quality, do not trust

Rubbish

Strength7%▇▆▆█▇▄

It is very flimsy

Plastic body housing is a potential weakness

Flimsy

FAQ

Common Stfu Phone Lanyard questions

Answered from the same tracked data.