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Steppers Insoles

Fail

The top 5 brands take 100% of clicks, so Steppers Insoles is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£116K/yr400K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
89%top-5 click share · 2 brands · 9 sellers

Flapen Score

Steppers Insoles against its category

The dotted line is the Fashion average. Past it, Steppers Insoles is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steppers Insoles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steppers Insoles 400K times last year and spent an estimated £116K. All 2 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
3.4%
Market size, estimated
£116Ka year
Peak month
August3.6× the quietest month
Top search term
steppers insoles248K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £8.20 to £9.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £8.63 that is £13K to £17K a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£8.20–£9.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #25 within Shoe, Jewellery & Watch Accessories. It carries 604 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#25in Shoe, Jewellery & Watch Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
8

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Steppers Insoles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£70K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Stepprs65%
  • Steppers35%
  • Open — no brand owns it (0%)

Demand

Steppers Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Steppers Insoles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steppers insoles248K/yr
  • stepprs. comfort insoles70K/yr
  • stepprs insoles16K/yr
  • steppers insoles for men34K/yr
  • steppers insoles for women17K/yr
  • stepprs insole3K/yr
  • get steppers insoles4K/yr
  • steppers insole3K/yr
  • steppr2K/yr
  • steppers massage insoles men3K/yr

Reviews and returns

What reviews say buyers love and hate about Steppers Insoles

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Durability”
0.5%of orders come back
“Didnt last”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Steppers Insoles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data