Steppers Insoles
FailThe top 5 brands take 100% of clicks, so Steppers Insoles is a Fail.
- Flapen Score
- 33 / 100Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 4833
- Market size
- £116K/yr400K searches / yr
- 90-day growth
- -34.5%search demand this quarter
- Competition
- 89%top-5 click share · 2 brands · 9 sellers
Flapen Score
Steppers Insoles against its category
The dotted line is the Fashion average. Past it, Steppers Insoles is stronger. Inside it, weaker.
Market
The Steppers Insoles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steppers Insoles 400K times last year and spent an estimated £116K. All 2 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 400K
- Growth, 90 days vs prior 90
- -34.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £116Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- steppers insoles248K searches a year
02 · Price
A sale here is worth £8.63.
Listings sell for £8.63 on average, from £8.20 to £9.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £8.63 that is £13K to £17K a year per listing.
- Average price
- £8.63under the $15 to $100 sweet spot
- Price range
- £8.20–£9.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #25 within Shoe, Jewellery & Watch Accessories. It carries 604 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #25in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 604per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Steppers Insoles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Original Stepprs Comfort Boosting Massage Insoles 4D Memory Foam Thermal Insoles with Arch Support for Men and Women (Orange EU 43-44)
- Price
- £8.85
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 1y ago
Original Stepprs Comfort Boosting Massage Insoles 4D Memory Foam Thermal Insoles with Arch Support for Men and Women (Orange EU 41-42)
- Price
- £8.89
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 1y ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Extra Small (EU 37-38))
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Large (EU 43-44))
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Stepprs Comfort Shoe Insoles for Men Women Adjustable Size 4D Memory Foam Cloud Soles Arch Support Improved Posture (Orange EU 43-44 (UK Men 9-10|UK Women 10.5-11.5))
- Price
- £9.12
- Rating
- 4.3/5
- Reviews
- 311
- Age
- 1y ago
Trending
90-day click momentum
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Extra Large (EU 45-46))
- Price
- £8.20
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 7mo ago
Original Stepprs Comfort Boosting Massage Insoles 4D Memory Foam Thermal Insoles with Arch Support for Men and Women (Orange EU 41-42)
- Price
- £8.89
- Rating
- 4.2/5
- Reviews
- 1,232
- Age
- 1y ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Black Small (EU 39-40))
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Black Large (EU 43-44))
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Extra Small (EU 37-38))
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Newest
by launch dateOriginal Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Extra Large (EU 45-46))
- Price
- £8.20
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 7mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Black Large (EU 43-44))
- Price
- £8.61
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Black Small (EU 39-40))
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Extra Small (EU 37-38))
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Original Steppers Insoles 2026 4D Steppers Comfort Boosting Massage Insole Memory Foam Thermal Insoles Comfy Insole with Arch Support for Men and Women (Orange Large (EU 43-44))
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 487
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Stepprs65%
- Steppers35%
- Open — no brand owns it (0%)
Demand
Steppers Insoles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Steppers Insoles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steppers insoles248K/yr
- stepprs. comfort insoles70K/yr
- stepprs insoles16K/yr
- steppers insoles for men34K/yr
- steppers insoles for women17K/yr
- stepprs insole3K/yr
- get steppers insoles4K/yr
- steppers insole3K/yr
- steppr2K/yr
- steppers massage insoles men3K/yr
Reviews and returns
What reviews say buyers love and hate about Steppers Insoles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt last
if using for work boots dont seem to last for more then a few hours
Do not last high impact jobs
Made my pain worse
No relief whatsoever
unfortunately pain is still there
But after two weeks of using them I found the part under the toes became extremely uncomfortable to wear the padding was gone
not as comfy as Id hoped
Not as comfy as the adverts say
Dont work as described
The advertising video is also a bit misleading in that they clearly show people standing on 2 products back to back
Not worth the money
Complete waste of money
Love
Comfortable and supportive
Very comfortable to wear
made my shoes very comfortable
Excellent product
Good quality
But they are good quality
Value for money
Good value
Really worth it
Comfy & soft
Soft & comfotable for every day use
These are softer and comfortable
Wonderful taking pressure of my ligament damage would recommend there the best :
noticed a huge reduction in foot pain after a 12 HR shift
Return
0.5% Return rate 75% Fixable by listing
But after two weeks of using them I found the part under the toes became extremely uncomfortable to wear the padding was gone
not as comfy as Id hoped
Not as comfy as the adverts say
Made my pain worse
No relief whatsoever
unfortunately pain is still there
Dont work as described
The advertising video is also a bit misleading in that they clearly show people standing on 2 products back to back
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steppers Insoles questions
Answered from the same tracked data.