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Step Mum Gifts

Fail

Demand is soft, at -79.1% this quarter, so Step Mum Gifts is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£23K/yr97K searches / yr
90-day growth
-79.1%search demand this quarter
Competition
29%top-5 click share · 24 brands · 28 sellers

Flapen Score

Step Mum Gifts against its category

The dotted line is the Fashion average. Past it, Step Mum Gifts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step Mum Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Step Mum Gifts 97K times last year and spent an estimated £23K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-79.1%
Conversion, latest week
2.8%
Market size, estimated
£23Ka year
Peak month
December17.0× the quietest month
Top search term
step mum gifts30K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £3.39 to £20.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£3.39–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£844
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #3,203 within Luggage & Travel Gear. It carries 33 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#3,203in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
33per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Step Mum Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£681£1K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

28

Top-5 brand share

40%

Top 20: 95%

Top-5 click share

29%

Top 20: 81%

Open market

55%

  • JMIMO11%
  • Einanmut8%
  • TTOVEN7%
  • Sayregifty7%
  • Festivora6%
  • Tihnvk5%

Demand

Step Mum Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 17.0×

Search terms

Top Step Mum Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step mum gifts30K/yr
  • bonus mum gifts13K/yr
  • gifts for step mum14K/yr
  • step mum7K/yr
  • like a mum to me gifts8K/yr
  • stepmum gifts7K/yr
  • stepmom gifts4K/yr
  • step mum christmas gifts7K/yr
  • mothers day gifts for step mum6K/yr

Reviews and returns

What reviews say buyers love and hate about Step Mum Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.12

Definitely overpriced for the size

Size-Overall33%−0.18

very small

tiny, smaller then my hand

Love

Gifting Purpose48%+1.31

Lovely gift

Great gifting idea

A nice gift for Mother's Day

Smell19%+3.59

Amazing smell

It smells of lavender

Subtle scent

Quality-Overall17%

The tumbler itself is excellent quality

Nice quality

Great condition and quality and good value for money

Value For Money6%−0.12

Great value for money

Definitely worth it value of money its not too big

Size-Overall2%−0.18

I would say its quite a good size

its not too small

Return

0.2% Return rate 33% Fixable by listing

Durability33%█▁▁▁▁▁
Size-Overall33%▁▁█▁▁▁

very small

tiny, smaller then my hand

Quality-Overall17%▁▁█▁▁▁
Design-Overall17%▁▁█▁▁▁

FAQ

Common Step Mum Gifts questions

Answered from the same tracked data.