Step Mum Gifts
FailDemand is soft, at -79.1% this quarter, so Step Mum Gifts is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £23K/yr97K searches / yr
- 90-day growth
- -79.1%search demand this quarter
- Competition
- 29%top-5 click share · 24 brands · 28 sellers
Flapen Score
Step Mum Gifts against its category
The dotted line is the Fashion average. Past it, Step Mum Gifts is stronger. Inside it, weaker.
Market
The Step Mum Gifts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Step Mum Gifts 97K times last year and spent an estimated £23K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -79.1%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £23Ka year
- Peak month
- December17.0× the quietest month
- Top search term
- step mum gifts30K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £3.39 to £20.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.44 that is £0 to £844 a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £3.39–£20.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£844
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #3,203 within Luggage & Travel Gear. It carries 33 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #3,203in Luggage & Travel Gear
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 33per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Step Mum Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gifts for Mum Mums Gift for Mothers Day Christmas Birthday from Daughter Son Funny Gift for Mummy Stepmother on Her Birthday Presents for Mum
- Price
- £11.29
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Festivora Bonus Mom Birthday Gifts Basket from Daughter Son Mothers Day Birthday Unique Bonus Mum Gift for Step Mom Mother in Law Stepmother Glass Cup Bag Socks Bracelet Keychain
- Price
- £20.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Tihnvk Step Mum Keyring Mothers Day Gift DNA Doesnt Make You Family Love Does Keyring Step Mum Birthday Gift
- Price
- £4.23
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Stuff4 Step Mum Gifts - Well Done - Step Mum Birthday Mug Present from Daughter Son Mothers Day Mug Gifts Christmas Day Secret Santa Gift 11oz Ceramic Dishwasher Safe Coffee Cup
- Price
- £8.41
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 3y ago

WTOPP Bonus Mum Gifts Mothers Day Gifts Acrylic Heart Shape Plaques as Step Mum Gifts Birthday Gifts For Stepmum as Bonus Mum Gifts From Daughter Son
- Price
- £5.45
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
Festivora Bonus Mom Birthday Gifts Basket from Daughter Son Mothers Day Birthday Unique Bonus Mum Gift for Step Mom Mother in Law Stepmother Glass Cup Bag Socks Bracelet Keychain
- Price
- £20.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Step Mum Gifts Gifts for Step Mum - LED Bottle Decorative Light Birthday Gift for Step Mum Perfect Mothers Day Christmas Gift for Step Mum Thoughtful Presents for Step Mum from Step Child
- Price
- £12.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

JMIMO Bonus Mum Gifts Bonus Mum Birthday Gifts Puzzle Christmas Mothers Day Presents for Bonus Mum - Thank You For Being Such An Important Piece Of My Life
- Price
- £5.03
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 1y ago

Livole Step Mum Gifts Mothers Day Christmas Presents for Step Mums Mug Thank You Bonus Mum Gifts 1182ml Travel Mug 40oz Stainless Steel Tumbler
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 7mo ago

DIPZO Infinity Love Bracelets for Bonus Mom with Message Card Adjustable Silver Bracelet Jewelry Gift for Women Mom Mother-in-law Grandma from Daughter Son
- Price
- £6.39
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch date
Festivora Bonus Mom Birthday Gifts Basket from Daughter Son Mothers Day Birthday Unique Bonus Mum Gift for Step Mom Mother in Law Stepmother Glass Cup Bag Socks Bracelet Keychain
- Price
- £20.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Step Mum Gifts Gifts for Step Mum - LED Bottle Decorative Light Birthday Gift for Step Mum Perfect Mothers Day Christmas Gift for Step Mum Thoughtful Presents for Step Mum from Step Child
- Price
- £12.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Livole Step Mum Gifts Mothers Day Christmas Presents for Step Mums Mug Thank You Bonus Mum Gifts 1182ml Travel Mug 40oz Stainless Steel Tumbler
- Price
- £12.78
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 7mo ago

Yasrlvun Step Mum Gifts 152x127cm Bonus Mum Throw Blanket Birthday Mothers Day Blanket Gifts for Stepmother
- Price
- £17.87
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 7mo ago

JMIMO Step Mum Gifts Step Mum Birthday Gifts Christmas Mothers Day Sunflower Present
- Price
- £8.43
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
28
Top-5 brand share
40%
Top 20: 95%
Top-5 click share
29%
Top 20: 81%
Open market
55%
- JMIMO11%
- Einanmut8%
- TTOVEN7%
- Sayregifty7%
- Festivora6%
- Tihnvk5%
Demand
Step Mum Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 17.0×
Search terms
Top Step Mum Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- step mum gifts30K/yr
- bonus mum gifts13K/yr
- gifts for step mum14K/yr
- step mum7K/yr
- like a mum to me gifts8K/yr
- stepmum gifts7K/yr
- stepmom gifts4K/yr
- step mum christmas gifts7K/yr
- mothers day gifts for step mum6K/yr
Reviews and returns
What reviews say buyers love and hate about Step Mum Gifts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Definitely overpriced for the size
very small
tiny, smaller then my hand
Love
Lovely gift
Great gifting idea
A nice gift for Mother's Day
Amazing smell
It smells of lavender
Subtle scent
The tumbler itself is excellent quality
Nice quality
Great condition and quality and good value for money
Great value for money
Definitely worth it value of money its not too big
I would say its quite a good size
its not too small
Return
0.2% Return rate 33% Fixable by listing
very small
tiny, smaller then my hand
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Step Mum Gifts questions
Answered from the same tracked data.









