Steel Toe Cap Wellington Boots

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-68.0%

Conversion, latest week

1.2%

Market size, estimated

£58Ka year

Peak month

November9.3× the quietest month

Top search term

safety wellington boots mens12K searches a year

Listings sell for £47.95 on average, from £10.03 to £120.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £47.95 that is £0 to £5K a year per listing.

Average price

£47.95inside the $15 to $100 sweet spot

Price range

£10.03–£120.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #194 within Shoes. It carries 1,206 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

80%

Out of stock, average day

1.6%

Average rank

#194in Shoes

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,206per listing

Listings tracked

49

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months