Stealth Wallet
FailShoppers spend only $27K a year here, so Stealth Wallet is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £27K/yr118K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 32%top-5 click share · 20 brands · 36 sellers
Flapen Score
Stealth Wallet against its category
The dotted line is the Fashion average. Past it, Stealth Wallet is stronger. Inside it, weaker.
Market
The Stealth Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stealth Wallet 118K times last year and spent an estimated £27K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £27Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- vulkit wallet39K searches a year
02 · Price
A sale here is worth £19.76.
Listings sell for £19.76 on average, from £7.35 to £71.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.76 that is £0 to £2K a year per listing.
- Average price
- £19.76inside the $15 to $100 sweet spot
- Price range
- £7.35–£71.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #97 within Luggage & Travel Gear. It carries 4,006 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #97in Luggage & Travel Gear
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,006per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Stealth Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VULKIT Credit Card Holder RFID Blocking Leather Pop Up Card Wallet with Banknote Compartment ID Window Coin Pocket & Magnetic Closure
- Price
- £25.08
- Rating
- 4.5/5
- Reviews
- 11,545
- Age
- 5y ago

Stealth Wallet RFID Card Holder Wallet - Smart Minimalist Pop Up Wallets with Gift Box - Slim Lightweight Metal Credit Card Holders for Men & Contactless Protector (Silver Aluminium Black Leather)
- Price
- £13.96
- Rating
- 4.5/5
- Reviews
- 2,535
- Age
- 9y ago

YESIIW Credit Card Holders Wallets for Men RFID Blocking Leather Minimalist Smart Pop Up Trifold Wallet with Magnetic Coin Pocket Button Closure Holds Up to 9 Cards 2 ID Window(Carbon Fiber)
- Price
- £19.70
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago

VULKIT Credit Card Holder RFID Blocking Leather Pop Up Card Wallet with Banknote Compartment ID Window Coin Pocket & Magnetic Closure
- Price
- £24.88
- Rating
- 4.5/5
- Reviews
- 11,545
- Age
- 4y ago

VULKIT Credit Card Holder with Double ID Window Leather Passcase Wallet RFID Blocking Automatic Pop Up Card Wallet for Cards & Notes
- Price
- £20.05
- Rating
- 4.4/5
- Reviews
- 10,737
- Age
- 5y ago
Trending
90-day click momentum
MYSHION Pop Up Wallet for Men with Coin Pocket Trifold Wallets with ID Window Smart RFID Blocking Card Holder with 6 Slot for Up to 11 Cards (Black Orange)
- Price
- £31.01
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 7mo ago

MYSHION Mens Wallet with Coin Pocket Minimalist Pop up Wallet for Men with ID Window Smart RFID Blocking Card Holder for Up to 11 Cards (Grey)
- Price
- £19.25
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 2y ago

MYSHION Pop Up Wallet for Men with Coin Pocket Trifold Wallets with ID Window Smart RFID Blocking Card Holder with 6 Slot for Up to 11 Cards (Brown)
- Price
- £28.98
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

MYSHION Pop Up Wallet for Men with Coin Pocket Trifold Wallets with ID Window Smart RFID Blocking Card Holder with 6 Slot for Up to 11 Cards (Black)
- Price
- £30.08
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

VULKIT Minimalist Small Wallet with ID Window RFID Blocking Card Holder Water Resistant Zip ID Card Case with Lanyard Keychain for Cards Cash Key Coin
- Price
- £13.59
- Rating
- 4.6/5
- Reviews
- 768
- Age
- 1y ago
Newest
by launch date
MYSHION Pop Up Wallet for Men with Coin Pocket Trifold Wallets with ID Window Smart RFID Blocking Card Holder with 6 Slot for Up to 11 Cards (Black Orange)
- Price
- £31.01
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 7mo ago

Mens Wallets Credit Card Holder | Wallets for Men with Magnetic Closure & Coin Pocket & ID Window | Minimalist Smart Pop Up Leather Wallet | RFID Card Cases for 12 Cards | Cash Slot | Black & Orange
- Price
- £14.46
- Rating
- 4.4/5
- Reviews
- 159
- Age
- 7mo ago

MYSHION Pop Up Wallet for Men with Coin Pocket Trifold Wallets with ID Window Smart RFID Blocking Card Holder with 6 Slot for Up to 11 Cards (Brown)
- Price
- £28.98
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

MYSHION Pop Up Wallet for Men with Coin Pocket Trifold Wallets with ID Window Smart RFID Blocking Card Holder with 6 Slot for Up to 11 Cards (Black)
- Price
- £30.08
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 1y ago

VULKIT Minimalist Small Wallet with ID Window RFID Blocking Card Holder Water Resistant Zip ID Card Case with Lanyard Keychain for Cards Cash Key Coin
- Price
- £13.59
- Rating
- 4.6/5
- Reviews
- 768
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
20 rising
Sellers
36
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
32%
Top 20: 67%
Open market
13%
- VULKIT57%
- Stealth Wallet10%
- MYSHION9%
- YESIIW7%
- DODENSHA3%
- YYBESH2%
- Open — no brand owns it (14 brands, 13%)
Demand
Stealth Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Stealth Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vulkit wallet39K/yr
- vulkit16K/yr
- forge wallet16K/yr
- stealth wallet12K/yr
- pop up card wallet9K/yr
- vulkit credit card holder13K/yr
- forge wallets for men7K/yr
- pop up card holder6K/yr
- push button wallet2K/yr
Reviews and returns
What reviews say buyers love and hate about Stealth Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Falling apart
Broke after 2 week
Won't last
it doesnt fit them all
VERY BULKY
Much smaller
not very well made
Cheap and nasty poor quality and it looks it
Poor Quality
heavy
Very bulky
its a bit heavier than I expected straight out of the box
the seal around the leather has come away
to be honest ot didnt look at alll leathery like in the pictture
Not leather
Love
Excellent product
Quality wallet
The build quality feels solid
you can hold lots of cards
Plenty of compartments which is great
Plenty of zipped pockets
Good value for money
Money well spent
good value
Ease of use
It's easy to carry
easy to open
Exactly what I needed
Does the job
As described
Return
2.1% Return rate 48% Fixable by listing
it doesnt fit them all
VERY BULKY
Much smaller
not very well made
Cheap and nasty poor quality and it looks it
Poor Quality
heavy
Very bulky
its a bit heavier than I expected straight out of the box
Misleading
Item is not as shown
Not as advertised
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stealth Wallet questions
Answered from the same tracked data.









