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Stardew Valley Merch

Fail

The top 5 brands take 100% of clicks, so Stardew Valley Merch is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£42K/yr146K searches / yr
90-day growth
-32.9%search demand this quarter
Competition
97%top-5 click share · 4 brands · 21 sellers

Flapen Score

Stardew Valley Merch against its category

The dotted line is the Fashion average. Past it, Stardew Valley Merch is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stardew Valley Merch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stardew Valley Merch 146K times last year and spent an estimated £42K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-32.9%
Conversion, latest week
1.7%
Market size, estimated
£42Ka year
Peak month
December4.8× the quietest month
Top search term
stardew valley113K searches a year

02 · Price

A sale here is worth £16.67.

Listings sell for £16.67 on average, from £3.41 to £46.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.67 that is £2K to £4K a year per listing.

Average price
£16.67inside the $15 to $100 sweet spot
Price range
£3.41–£46.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,299 within Novelty & Special Use Clothing. It carries 168 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#2,299in Novelty & Special Use Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
168per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Stardew Valley Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • BAUNA59%
  • PLITI23%
  • Stardew Valley13%
  • Virelle5%

Demand

Stardew Valley Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Stardew Valley Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stardew valley113K/yr
  • stardew valley merch26K/yr
  • stardew valley gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Stardew Valley Merch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.06

Stardew poor quality components

Cheap

Print Quality25%−0.03

Terrible cheap pixelated print

Value For Money25%−0.02

because of how much it cost

Love

Fun/Entertainment Experience40%+2.67

A well thought out, super fun game

Good, fun board game

Size-Overall20%+1.11

Its the perfect size and nice and light

Gifting Purpose20%+1.11

Present

Quality-Overall10%−0.06

Wow, this is a brilliant game, the components are very nice, amazing quality and very nice to play with

Value For Money10%−0.02

Excellent value and very happy with my purchase

Return

0.4% Return rate 0% Fixable by listing

Defective Material/Parts50%▁▁▁▁▁█
Assembly/Installation50%▁▁▁▁▁█

FAQ

Common Stardew Valley Merch questions

Answered from the same tracked data.