star wars toys
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($5.00–$635.87) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£33.39avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,475.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 145K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad£5.00–£635.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, star wars toys is a £130K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
star wars toys market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £83K–£100K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 73%
- Out of stock
- 1.7%
- Avg brand age
- 37 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
307
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
9%
- Star Wars59%
- Jazwares10%
- LEGO7%
- Play-Doh7%
- Top Trumps5%
- Fisher-Price3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top star wars toys search terms
- star wars toys122K/yr
- star wars toy16K/yr
- starwars toys7K/yr
Top star wars toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Wars Micro Galaxy Squadron Millennium Falcon - 9-Inch Assault Class Vehicle with Four 1-Inch Micro Figure Accessories
Jazwares£30.144.6★2,690 rev
Star Wars Boys Dressing Gown | Yoda Fleece Dressing Gown | Boys Bathrobe Brown Age 8 to 9 Years
Star Wars£16.154.7★1,627 rev
Star Wars Epic World of Action Luke Skywalkers Force Strike X-wing
Star Wars£19.334.5★276 rev
Star Wars Epic Hero Series The Mandalorians N-1 Starfighter Set Action Figure Toys for 4+ Year Old Boys and Girls
Star Wars£19.954.7★622 rev
Star Wars Clash of the Dark Side 30-cm Action Figure Set 3-Pack
Star Wars£19.564.6★905 rev
Newest
by launch date
Star Wars Titan Series Darth Vader 30-cm Action Figure & Accessory Toys for Boys & Girls Ages 4+
Star Wars£7.62332 rev
LEGO Star Wars 75448 Clone Shock Trooper Mech Toy - Posable Action Figure w/Blaster Rifle & Minifigure - Collectible Gift for 6+ Year Old Boys & Fans
LEGO£8.92307 rev
Star Wars Pyjamas Grogu Boys Pyjamas Mandalorian Short Pjs For Boys Baby Yoda Pyjama Set For Summer Blue 6-7 Years
Star Wars£11.9460 rev
Star Wars Epic Hero Series Darth Vader & Stormtrooper 4 Action Figures
Star Wars£10.12175 rev
Star Wars Epic World of Action Luke Skywalkers Force Strike X-wing
Star Wars£19.33276 rev
Trending
90-day click momentumStar Wars Pyjamas Grogu Boys Pyjamas Mandalorian Short Pjs For Boys Baby Yoda Pyjama Set For Summer Blue 6-7 Years
Star Wars£11.944.5★
Star Wars Boys Dressing Gown | Yoda Fleece Dressing Gown | Boys Bathrobe Brown Age 8 to 9 Years
Star Wars£16.154.7★
Star Wars The Black Series Qui-Gon Jinn Darth Maul Obi-Wan Kenobi The Phantom Menace 6 Inch Action Figures
Star Wars£36.194.7★
Play-Doh STAR WARS: THE MANDALORIAN Launching Speeder Playset
Play-Doh£6.044.6★
Funko Pop! Star Wars: the Mandalorian - Grogu (The Child) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
Funko£7.134.8★
What buyers say about star wars toys
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Amazing value”
“It was a gift”
“collectible”
“Fun build”
“It's a detailed character design which is superb”
“Good fit”
“well put together”
“As described”
“The brightness and colour options give you plenty to experiment with”
What buyers complain about
“It is a medium size build”
“It is certainly overpriced”
“Broke on day 2 very flimsy”
“The build quality is extremely poor”
“I saw a few reviews saying there was no battery spring”
“to not clearly stipulate that in the listing is outrageous”
“Item doesn't work and is damaged”
“It just gradually kept on leaking”
“just a thick paper bag”
“I did not read the small print”
Top return reasons
Common questions
- Is star wars toys profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 41 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the star wars toys niche?
- 11 brands and 307 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in star wars toys?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 0.6%.
- When does demand for star wars toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the star wars toys niche?
- Listings span £5.00–£635.87; the average listing price is £33.39 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.