Star Wars Toys
MaybeReturns run at only 0.6% of orders. But prices span $5.00–$635.87, mostly outside the sweet spot, so Star Wars Toys is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £130K/yr145K searches / yr
- 90-day growth
- +19.4%search demand this quarter
- Competition
- 42%top-5 click share · 11 brands · 307 sellers
Flapen Score
Star Wars Toys against its category
The dotted line is the Fashion average. Past it, Star Wars Toys is stronger. Inside it, weaker.
Market
The Star Wars Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Star Wars Toys 145K times last year and spent an estimated £130K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +19.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £130Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- star wars toys122K searches a year
02 · Price
A sale here is worth £33.39.
Listings sell for £33.39 on average, from £5.00 to £635.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £33.39 that is £0 to £3K a year per listing.
- Average price
- £33.39inside the $15 to $100 sweet spot
- Price range
- £5.00–£635.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #228 within Boys. It carries 1,475 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 1.7%
- Average rank
- #228in Boys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,475per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 10 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Star Wars Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Star Wars Micro Galaxy Squadron Millennium Falcon - 9-Inch Assault Class Vehicle with Four 1-Inch Micro Figure Accessories
- Price
- £30.14
- Rating
- 4.6/5
- Reviews
- 2,690
- Age
- 4y ago

Star Wars Boys Dressing Gown | Yoda Fleece Dressing Gown | Boys Bathrobe Brown Age 8 to 9 Years
- Price
- £16.15
- Rating
- 4.7/5
- Reviews
- 1,627
- Age
- 6y ago

Star Wars Epic World of Action Luke Skywalkers Force Strike X-wing
- Price
- £19.33
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 1y ago

Star Wars Epic Hero Series The Mandalorians N-1 Starfighter Set Action Figure Toys for 4+ Year Old Boys and Girls
- Price
- £19.95
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 2y ago

Star Wars Clash of the Dark Side 30-cm Action Figure Set 3-Pack
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 905
- Age
- 2y ago
Trending
90-day click momentum
Star Wars Pyjamas Grogu Boys Pyjamas Mandalorian Short Pjs For Boys Baby Yoda Pyjama Set For Summer Blue 6-7 Years
- Price
- £11.94
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 11mo ago

Star Wars Boys Dressing Gown | Yoda Fleece Dressing Gown | Boys Bathrobe Brown Age 8 to 9 Years
- Price
- £16.15
- Rating
- 4.7/5
- Reviews
- 1,627
- Age
- 6y ago

Star Wars The Black Series Qui-Gon Jinn Darth Maul Obi-Wan Kenobi The Phantom Menace 6 Inch Action Figures
- Price
- £36.19
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 2y ago

Play-Doh STAR WARS: THE MANDALORIAN Launching Speeder Playset
- Price
- £6.04
- Rating
- 4.6/5
- Reviews
- 916
- Age
- 1y ago

Funko Pop! Star Wars: the Mandalorian - Grogu (The Child) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
- Price
- £7.13
- Rating
- 4.8/5
- Reviews
- 27,758
- Age
- 6y ago
Newest
by launch date
Star Wars Titan Series Darth Vader 30-cm Action Figure & Accessory Toys for Boys & Girls Ages 4+
- Price
- £7.62
- Rating
- 4.8/5
- Reviews
- 332
- Age
- 6mo ago

LEGO Star Wars 75448 Clone Shock Trooper Mech Toy - Posable Action Figure w/Blaster Rifle & Minifigure - Collectible Gift for 6+ Year Old Boys & Fans
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 6mo ago

Star Wars Pyjamas Grogu Boys Pyjamas Mandalorian Short Pjs For Boys Baby Yoda Pyjama Set For Summer Blue 6-7 Years
- Price
- £11.94
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 11mo ago

Star Wars Epic Hero Series Darth Vader & Stormtrooper 4 Action Figures
- Price
- £10.12
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

Star Wars Epic World of Action Luke Skywalkers Force Strike X-wing
- Price
- £19.33
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
307
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
9%
- Star Wars59%
- Jazwares10%
- LEGO7%
- Play-Doh7%
- Top Trumps5%
- Fisher-Price3%
- Open — no brand owns it (5 brands, 9%)
Demand
Star Wars Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Star Wars Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- star wars toys122K/yr
- star wars toy16K/yr
- starwars toys7K/yr
Reviews and returns
What reviews say buyers love and hate about Star Wars Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is a medium size build
A bit small
Small set
It is certainly overpriced
Not worth the price at all
Little expensive,
Broke on day 2 very flimsy
It is very harrd to make it stand as the legs keep on break apart
Legs just fall apart not solid enough very fragile cant take its own weight
The build quality is extremely poor
The Lego kits you buy are becoming increasingly variable in quality
Poor quality
I saw a few reviews saying there was no battery spring
Absolutely terrible requires two batteries however can only use one because the spring that requires the battery to slot into is missing
Unfortunately, my unit was missing the small screw for the battery compartment
Love
Good quality
Its been very well made
Good quality toy
Amazing value
Excellent price
Great value
It was a gift
great for gifts
Good gift
collectible
Lovely collection
great for collectors
Fun build
entertaining
fun to play with
Return
0.6% Return rate 25% Fixable by listing
It is a medium size build
A bit small
Small set
Item doesn't work and is damaged
Could not turn off - the switch did not seem to work so a bit of a bother with the batteries
It is certainly overpriced
Not worth the price at all
Little expensive,
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Wars Toys questions
Answered from the same tracked data.









