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Star Wars Toys

Maybe

An estimated 0.6% of orders come back. But prices span $5.00–$635.87, mostly outside the sweet spot, so Star Wars Toys is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£130K/yr145K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
42%top-5 click share · 11 brands · 307 sellers

Flapen Score

Star Wars Toys against its category

The dotted line is the Fashion average. Past it, Star Wars Toys is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Toys 145K times last year and spent an estimated £130K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
2.7%
Market size, estimated
£130Ka year
Peak month
December4.0× the quietest month
Top search term
star wars toys122K searches a year

02 · Price

A sale here is worth £33.39.

Listings sell for £33.39 on average, from £5.00 to £635.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £33.39 that is £0 to £3K a year per listing.

Average price
£33.39inside the $15 to $100 sweet spot
Price range
£5.00–£635.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #228 within Boys. It carries 1,475 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
1.7%
Average rank
#228in Boys
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,475per listing
Listings tracked
41

04 · Newcomers

10 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Star Wars Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

307

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 85%

Open market

9%

  • Star Wars59%
  • Jazwares10%
  • LEGO7%
  • Play-Doh7%
  • Top Trumps5%
  • Fisher-Price3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Star Wars Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Star Wars Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star wars toys122K/yr
  • star wars toy16K/yr
  • starwars toys7K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Toys

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.6%of orders come back
“It is a medium size build”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Star Wars Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data