Skip to content

Star Wars Dressing Gown Mens

Fail

Shoppers spend only $0 a year here, so Star Wars Dressing Gown Mens is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£0/yr28K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
55%top-5 click share · 13 brands · 17 sellers

Flapen Score

Star Wars Dressing Gown Mens against its category

The dotted line is the Fashion average. Past it, Star Wars Dressing Gown Mens is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Dressing Gown Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Dressing Gown Mens 28K times last year and spent an estimated £0. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December12.4× the quietest month
Top search term
star wars dressing gown11K searches a year

02 · Price

A sale here is worth £27.67.

Listings sell for £27.67 on average, from £14.82 to £43.61. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £27.67 that is £0 to £3K a year per listing.

Average price
£27.67inside the $15 to $100 sweet spot
Price range
£14.82–£43.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #260 within Jumpers, Cardigans & Sweatshirts. It carries 1,172 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
50%
Out of stock, average day
6.8%
Average rank
#260in Jumpers, Cardigans & Sweatshirts
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,172per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Star Wars Dressing Gown Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

11%

  • Star Wars70%
  • Groovy5%
  • Only Fools and Horses5%
  • Disney3%
  • nezafly3%
  • costumebase3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Star Wars Dressing Gown Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Star Wars Dressing Gown Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars dressing gown11K/yr
  • mens novelty dressing gown8K/yr
  • star wars dressing gown mens3K/yr
  • jedi dressing gown4K/yr
  • jedi dressing gown mens2K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Dressing Gown Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.05

For price this was so dissapointing

A bit pricey

Not worth the money at all

Size-Overall13%+1.23

The belt is really long I would say it would fit an xxl possibly

Tiny

was a tad short and small sized

Thickness10%

Is a little thin

It's not as thick as I was expecting

it could be slightly thicker hence the 4 star rating

Quality-Overall9%−0.08

Tacky cheap junk at best zero quality to this item

Poor quality

Bad quality

Warmth8%−0.05

it doesnt actually get me warm as the other ones

Not as warm as they'd have you believe

Love

Quality-Overall16%−0.08

Good quality

Great product

Bought as a gift, happy with size and quality

Warmth15%−0.05

Warm and soft

Warmth

He says it's very warm

Washability9%+1.12

Wife likes it, washes well

Haven't washed it yet so hopefully it washes well

Soft Feel9%

Warm and soft

a lovely and soft

Size-Overall8%+1.23

well sized

perfect size for men

medium size fitted ok as don't want a tight fit

Return

1.2% Return rate 62% Fixable by listing

Size-Overall48%▄▂█▅▅▂

The belt is really long I would say it would fit an xxl possibly

Tiny

was a tad short and small sized

Thin11%▂█▁▁▁▃

It's a little thin

Stitch/Finish/Polish10%█▄▁▁▅█
Advertised Vs Actual Product8%▁▄▁▁█▇
Gap/Hole5%▁▁▁█▅▁

FAQ

Common Star Wars Dressing Gown Mens questions

Answered from the same tracked data.