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Star Wars Costume Adult

Fail

Demand is soft, at -38.4% this quarter, so Star Wars Costume Adult is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£72K/yr392K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
15%top-5 click share · 35 brands · 77 sellers

Flapen Score

Star Wars Costume Adult against its category

The dotted line is the Fashion average. Past it, Star Wars Costume Adult is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Costume Adult 392K times last year and spent an estimated £72K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
0.6%
Market size, estimated
£72Ka year
Peak month
October6.5× the quietest month
Top search term
star wars costume91K searches a year

02 · Price

A sale here is worth £29.02.

Listings sell for £29.02 on average, from £8.31 to £904.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.02 that is £0 to £3K a year per listing.

Average price
£29.02inside the $15 to $100 sweet spot
Price range
£8.31–£904.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,397 within Novelty & Special Use Clothing. It carries 641 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
87%
Out of stock, average day
8.2%
Average rank
#1,397in Novelty & Special Use Clothing
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
147

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Star Wars Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£717£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

77

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

15%

Top 20: 41%

Open market

26%

  • Rubies33%
  • Star Wars15%
  • Gothden8%
  • Bichingda7%
  • kinstell6%
  • Kitimi5%

Demand

Star Wars Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 6.5×

Search terms

Top Star Wars Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars costume91K/yr
  • star wars costume adult50K/yr
  • jedi costume adult42K/yr
  • luke skywalker costume29K/yr
  • star wars costume kids34K/yr
  • jedi costume46K/yr
  • star wars costumes13K/yr
  • star wars fancy dress adult10K/yr
  • jedi robes11K/yr
  • starwars costumes adult8K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Costume Adult

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.25

obviously not film quality

Terrible quality, looks like something from the pound shop, not even in a proper box, comes loose no way you can gift it

Poor quality

Size-Overall15%+0.65

Way too small

Sizing is way way way off

Too big

Value For Money9%+0.57

Quite expensive for what it is

imo too expensive for what it is at £49

A bit pricey

Strength6%−0.06

Super flimsy was cracked at the bottom when it came (20 minutes ago)

A little more flimsy than I expected

Ease Of Use3%−0.04

Difficult

Love

Size-Overall25%+0.65

Good size

True to size

the fit of the costume is perfect great quality, thankyou

Quality-Overall22%−0.25

Good quality shirt

Good Quality

Good quality, the mask is good quality and grandson loved it

Value For Money11%+0.57

Decent for the cost

Good value

Value for money

Advertised Vs Actual Product6%+1.14

Item as described

Looks exactly as the photos

Exactly what it shouod be

Warmth5%+0.33

Warmth

Looks good on and very warm

He says it's very warm

Return

4.0% Return rate 86% Fixable by listing

Size-Overall79%▆██▇▇▆

Way too small

Sizing is way way way off

Too big

Quality-Overall5%▅▄▅▇█▃

obviously not film quality

Terrible quality, looks like something from the pound shop, not even in a proper box, comes loose no way you can gift it

Poor quality

Advertised Vs Actual Product4%▂▃▇▃██
Material Quality2%█▂▃▄▃▅
Defective Material/Parts2%▆▂▃▄▂█

FAQ

Common Star Wars Costume Adult questions

Answered from the same tracked data.