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Star Trek Gifts

Fail

Buyers convert on only 0.3% of searches, so Star Trek Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£116K/yr1.8M searches / yr
90-day growth
-40.9%search demand this quarter
Competition
41%top-5 click share · 15 brands · 55 sellers

Flapen Score

Star Trek Gifts against its category

The dotted line is the Fashion average. Past it, Star Trek Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Trek Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Trek Gifts 1.8M times last year and spent an estimated £116K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
0.3%
Market size, estimated
£116Ka year
Peak month
January11.8× the quietest month
Top search term
star trek1.6M searches a year

02 · Price

A sale here is worth £21.49.

Listings sell for £21.49 on average, from £4.16 to £279.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £21.49 that is £0 to £2K a year per listing.

Average price
£21.49inside the $15 to $100 sweet spot
Price range
£4.16–£279.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #1,992 within Tops, T-Shirts & Shirts. It carries 322 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
70%
Out of stock, average day
7.5%
Average rank
#1,992in Tops, T-Shirts & Shirts
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Star Trek Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

55

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

15%

  • Star Trek60%
  • Blue Tree7%
  • CTU6%
  • TUBBZ5%
  • LEGO4%
  • RONOMO4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Star Trek Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 11.8×

Search terms

Top Star Trek Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star trek1.6M/yr
  • star trek gifts134K/yr
  • star trek t shirt33K/yr
  • startrek25K/yr
  • star trek merchandise18K/yr
  • star trek gifts for men12K/yr
  • star trek shirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Star Trek Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.11

Not great build quality

The quality is a little flimsy for the price

Poor quality

Size-Overall17%+2.48

Sizing not great

was way too small

a little tight

Color Fading/Discoloration7%−0.03

But after only 2 uses the inside was starting to discolour

Material Quality7%+0.26

On the subject of plastic the model stand is however plastic in both cases which appears to be of some concern to other reviewers however it appears to do the job. at least initially

Handle Quality7%−0.03

Faulty handle

the handle fell off when about to be used

Love

Size-Overall36%+2.48

Good fit

I love the baggy fit

Fits as described

Gifting Purpose9%+0.32

Perfect gift idea

Nice present that I gave to my son

Looks good saving as Xmas gift

Design-Overall9%−0.06

Good design and build

A nice Lego build

The model itself is excellent- looks great

Quality-Overall8%−0.11

the model has good details and well build

Excellent quality and detail

Excellent quality and very comfortable allows me to show my love of my favourite class of ship

Fun/Entertainment Experience6%0.00

Fun

Fun and a cute ornament

fun to build

Return

0.8% Return rate 61% Fixable by listing

Size-Overall42%▄▁▁█▆█

Sizing not great

was way too small

a little tight

Defective Material/Parts21%▅▄█▁▃▁
Material Quality8%▅▁▁▆▁█

On the subject of plastic the model stand is however plastic in both cases which appears to be of some concern to other reviewers however it appears to do the job. at least initially

Color5%▁█▁▁▄▁
Waist Fit5%▁▁▁█▁▁

FAQ

Common Star Trek Gifts questions

Answered from the same tracked data.