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Stain Remover Wipes

Fail

Prices span $2.74–$14.45, mostly outside the sweet spot, so Stain Remover Wipes is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£88K/yr66K searches / yr
90-day growth
+75.5%search demand this quarter
Competition
76%top-5 click share · 8 brands · 66 sellers

Flapen Score

Stain Remover Wipes against its category

The dotted line is the Fashion average. Past it, Stain Remover Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stain Remover Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stain Remover Wipes 66K times last year and spent an estimated £88K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+75.5%
Conversion, latest week
14.7%
Market size, estimated
£88Ka year
Peak month
March3.9× the quietest month
Top search term
stain remover wipes24K searches a year

02 · Price

A sale here is worth £9.05.

Listings sell for £9.05 on average, from £2.74 to £14.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.05 that is £5K to £7K a year per listing.

Average price
£9.05under the $15 to $100 sweet spot
Price range
£2.74–£14.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #106 within Shoe, Jewellery & Watch Accessories. It carries 5,652 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
14.0%
Average rank
#106in Shoe, Jewellery & Watch Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,652per listing
Listings tracked
10

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Stain Remover Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

66

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • SC Johnson24%
  • SHOUT23%
  • Jevvu18%
  • Vamoosh9%
  • Tide9%
  • Stergene8%
  • Open — no brand owns it (2 brands, 8%)

Demand

Stain Remover Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×

Search terms

Top Stain Remover Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stain remover wipes24K/yr
  • shout wipes16K/yr
  • stain wipes5K/yr
  • shout wipe and go4K/yr
  • stain remover wipes for clothes5K/yr
  • shout stain remover wipes3K/yr
  • tide wipes3K/yr
  • stain wipes for clothes3K/yr
  • shout wipe and go individual wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Stain Remover Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stain Resistance28%−0.19

Maybe it was just the wrong type of stain

Left bigger stain

Obviously I don't know what the stains actually were

Functionality-Overall10%−0.14

Doesnt work

Unfortunately didnt work well for me

Not effective

Value For Money8%

They arent cheap

A waste of money

A little pricey

Quality-Overall4%+0.46

Utter rubbish

Not as good as they used to be

Ease Of Cleaning4%+0.36

difficult to clean with normal wipes or cloth

I have had to use extra cleaning spray with them

The wipes did nothing

Love

Ease Of Cleaning18%+0.36

Great, quick cleanup

Great for spot cleaning

it was easily cleaned off

Quality-Overall14%+0.46

better than it was previously

Good Quality

Great product

Ease Of Use14%+1.24

Super Handy

Easy to use

theyre as simple as it gets

Value For Money6%

they are reasonably priced

Good value for money

Good for the price

Portability5%+0.66

Its handy take anywhere

They are so portable

Handy Travel Essential

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof32%▁▆█▅▃█
Functionality-Overall29%█▅▃▅▅▄

Doesnt work

Unfortunately didnt work well for me

Not effective

Stain Resistance22%█▃▅▆█▄

Maybe it was just the wrong type of stain

Left bigger stain

Obviously I don't know what the stains actually were

Product Condition7%▁▁▇█▅▄

that two are all empty looked used

Advertised Vs Actual Product3%▁▁▁█▅▁

This product doesn't match manufacturer's description

FAQ

Common Stain Remover Wipes questions

Answered from the same tracked data.