Squishmallow Cat
FailShoppers spend an estimated $20K a year here, so Squishmallow Cat is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £20K/yr81K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 31%top-5 click share · 13 brands · 101 sellers
Flapen Score
Squishmallow Cat against its category
The dotted line is the Fashion average. Past it, Squishmallow Cat is stronger. Inside it, weaker.
Market
The Squishmallow Cat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squishmallow Cat 81K times last year and spent an estimated £20K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £20Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- squishmallow cat49K searches a year
02 · Price
A sale here is worth £13.08.
Listings sell for £13.08 on average, from £5.42 to £34.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.
- Average price
- £13.08under the $15 to $100 sweet spot
- Price range
- £5.42–£34.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #864 within Girls. It carries 789 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 81%
- Out of stock, average day
- 15.4%
- Average rank
- #864in Girls
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 789per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Squishmallow Cat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Squishmallows Cross Body Bag for Kids and Teens Cute Shoulder Sling Bag Cam The Cat Phone Mini Backpack for Travel Money Holiday (Multi Cam)
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 1y ago

Squishmallows 7.5 Cam The Calico Cat
- Price
- £34.33
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 4y ago

Squishmallows Girls Hoodie Cam The Cat Kids Hoodie Hooded Girls Clothes Cream 6-7 Years
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Squishmallows Original 12-Inch Suki the Tortoiseshell Cat | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £10.09
- Rating
- 4.8/5
- Reviews
- 2,019
- Age
- 9mo ago

Squishmallows Original 16-Inch Cam the Cat with a Purple Beanie Large-Sized Plush
- Price
- £22.69
- Rating
- 4.7/5
- Reviews
- 688
- Age
- 3y ago
Trending
estimated 90-day click momentum
Squishmallows Girls Cam The Cat Onesie | Fleece Kids Onesie | White 10-11 Years
- Price
- £14.42
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Squishmallows Girls Cam The Cat Onesie | Fleece Kids Onesie | White 8-9 Years
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Squishmallows - 7.5 - Everyday (Tabitha Purple Tabby Cat) /Plush
- Price
- £15.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Squishmallows Girls Cam The Cat Onesie | Fleece Kids Onesie | White 7-8 Years
- Price
- £14.91
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Squishmallows Girls Hoodie Cam The Cat Kids Hoodie Hooded Girls Clothes Cream 6-7 Years
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch date
Squishmallows 3D Soda Cup with Straw & Lid 600ml Cute Cam Cat Design | Durable BPA-Free Plastic Drinkware for Kids & Collectors | Fun Squishmallows Cup for Juice Soda & Smoothies
- Price
- £6.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Squishmallows Original 7.5-Inch Carizma the Blue Tabby Cat - Valentines Plush
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 8mo ago

Squishmallows Original 12-Inch Cam the Calico Cat in Graduation Cap - Offical Jazwares Plush (Medium-Sized)
- Price
- £12.89
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 8mo ago

Squishmallows - 7.5 - Everyday (Tabitha Purple Tabby Cat) /Plush
- Price
- £15.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Squishmallows Original 12-Inch Suki the Tortoiseshell Cat | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £10.09
- Rating
- 4.8/5
- Reviews
- 2,019
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
101
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 78%
Open market
10%
- Squishmallows66%
- AMOZO8%
- Mewaii7%
- Yamepuia4%
- Vicloon4%
- HOX2%
- Open — no brand owns it (7 brands, 10%)
Demand
Squishmallow Cat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Squishmallow Cat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squishmallow cat49K/yr
- cat squishmallow28K/yr
- squishmallows cat5K/yr
Reviews and returns
What reviews say buyers love and hate about Squishmallow Cat
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishmallow Cat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









