Squishmallow Cat
FailShoppers spend only $20K a year here, so Squishmallow Cat is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £20K/yr81K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 31%top-5 click share · 13 brands · 101 sellers
Flapen Score
Squishmallow Cat against its category
The dotted line is the Fashion average. Past it, Squishmallow Cat is stronger. Inside it, weaker.
Market
The Squishmallow Cat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squishmallow Cat 81K times last year and spent an estimated £20K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £20Ka year
- Peak month
- December7.2× the quietest month
- Top search term
- squishmallow cat49K searches a year
02 · Price
A sale here is worth £13.08.
Listings sell for £13.08 on average, from £5.42 to £34.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.
- Average price
- £13.08under the $15 to $100 sweet spot
- Price range
- £5.42–£34.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #864 within Girls. It carries 789 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 81%
- Out of stock, average day
- 15.4%
- Average rank
- #864in Girls
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 789per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Squishmallow Cat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squishmallows Cross Body Bag for Kids and Teens Cute Shoulder Sling Bag Cam The Cat Phone Mini Backpack for Travel Money Holiday (Multi Cam)
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 1y ago

Squishmallows 7.5 Cam The Calico Cat
- Price
- £34.33
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 4y ago

Squishmallows Girls Hoodie Cam The Cat Kids Hoodie Hooded Girls Clothes Cream 6-7 Years
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

Squishmallows Original 12-Inch Suki the Tortoiseshell Cat | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £10.09
- Rating
- 4.8/5
- Reviews
- 2,019
- Age
- 9mo ago

Squishmallows Original 16-Inch Cam the Cat with a Purple Beanie Large-Sized Plush
- Price
- £22.69
- Rating
- 4.7/5
- Reviews
- 688
- Age
- 3y ago
Trending
90-day click momentum
Squishmallows Girls Cam The Cat Onesie | Fleece Kids Onesie | White 10-11 Years
- Price
- £14.42
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Squishmallows Girls Cam The Cat Onesie | Fleece Kids Onesie | White 8-9 Years
- Price
- £15.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Squishmallows - 7.5 - Everyday (Tabitha Purple Tabby Cat) /Plush
- Price
- £15.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Squishmallows Girls Cam The Cat Onesie | Fleece Kids Onesie | White 7-8 Years
- Price
- £14.91
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Squishmallows Girls Hoodie Cam The Cat Kids Hoodie Hooded Girls Clothes Cream 6-7 Years
- Price
- £13.21
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch date
Squishmallows 3D Soda Cup with Straw & Lid 600ml Cute Cam Cat Design | Durable BPA-Free Plastic Drinkware for Kids & Collectors | Fun Squishmallows Cup for Juice Soda & Smoothies
- Price
- £6.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Squishmallows Original 7.5-Inch Carizma the Blue Tabby Cat - Valentines Plush
- Price
- £7.87
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 8mo ago

Squishmallows Original 12-Inch Cam the Calico Cat in Graduation Cap - Offical Jazwares Plush (Medium-Sized)
- Price
- £12.89
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 8mo ago

Squishmallows - 7.5 - Everyday (Tabitha Purple Tabby Cat) /Plush
- Price
- £15.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Squishmallows Original 12-Inch Suki the Tortoiseshell Cat | Collectable Cute Plush Toy Cuddly Toys for Children Soft Toys Cute Teddies Suitable for Girls and Boys Ages 3
- Price
- £10.09
- Rating
- 4.8/5
- Reviews
- 2,019
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
101
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
31%
Top 20: 78%
Open market
10%
- Squishmallows66%
- AMOZO8%
- Mewaii7%
- Yamepuia4%
- Vicloon4%
- HOX2%
- Open — no brand owns it (7 brands, 10%)
Demand
Squishmallow Cat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Squishmallow Cat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squishmallow cat49K/yr
- cat squishmallow28K/yr
- squishmallows cat5K/yr
Reviews and returns
What reviews say buyers love and hate about Squishmallow Cat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Its very narrow
HUGE
Item received does not match photos
photos mislead
Not as described
Cheap quality, over priced, under stuffed, photos mislead
Low quality
Very low quality
The strap is not very long
Such a shame the dangling bit on the hat the string has all come off after my daughter having it for 1hour x
Ok. Seams starting to come undone the first day
Open stitching
Love
Nice and soft
Lovely soft fur
Soft pillow
Good quality my daughter loves the bag
nice quality toy
Good quality
Nice size
This cat is a good size bigger than I expected and super cute and very soft
I was surprised by the size
It's worth its price
good price
reasonable priced
Lovely fun cup
It was a great toy
This is our daughter's favourite toy
Return
1.2% Return rate 61% Fixable by listing
Very small
Its very narrow
HUGE
Cheap quality, over priced, under stuffed, photos mislead
Low quality
Very low quality
Item received does not match photos
photos mislead
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishmallow Cat questions
Answered from the same tracked data.









