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Squishmallow Cat

Fail

Shoppers spend only $20K a year here, so Squishmallow Cat is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£20K/yr81K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
31%top-5 click share · 13 brands · 101 sellers

Flapen Score

Squishmallow Cat against its category

The dotted line is the Fashion average. Past it, Squishmallow Cat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squishmallow Cat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squishmallow Cat 81K times last year and spent an estimated £20K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.9%
Market size, estimated
£20Ka year
Peak month
December7.2× the quietest month
Top search term
squishmallow cat49K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £5.42 to £34.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£5.42–£34.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #864 within Girls. It carries 789 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
81%
Out of stock, average day
15.4%
Average rank
#864in Girls
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
789per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Squishmallow Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£604£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

101

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

31%

Top 20: 78%

Open market

10%

  • Squishmallows66%
  • AMOZO8%
  • Mewaii7%
  • Yamepuia4%
  • Vicloon4%
  • HOX2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Squishmallow Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Squishmallow Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squishmallow cat49K/yr
  • cat squishmallow28K/yr
  • squishmallows cat5K/yr

Reviews and returns

What reviews say buyers love and hate about Squishmallow Cat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.07

Very small

Its very narrow

HUGE

Advertised Vs Actual Product13%−0.09

Item received does not match photos

photos mislead

Not as described

Quality-Overall13%+1.30

Cheap quality, over priced, under stuffed, photos mislead

Low quality

Very low quality

Strap/String Quality8%−0.04

The strap is not very long

Such a shame the dangling bit on the hat the string has all come off after my daughter having it for 1hour x

Stitch/Finish/Polish8%−0.07

Ok. Seams starting to come undone the first day

Open stitching

Love

Soft Feel28%

Nice and soft

Lovely soft fur

Soft pillow

Quality-Overall18%+1.30

Good quality my daughter loves the bag

nice quality toy

Good quality

Size-Overall11%−0.07

Nice size

This cat is a good size bigger than I expected and super cute and very soft

I was surprised by the size

Value For Money8%+0.31

It's worth its price

good price

reasonable priced

Fun/Entertainment Experience7%−0.02

Lovely fun cup

It was a great toy

This is our daughter's favourite toy

Return

1.2% Return rate 61% Fixable by listing

Size-Overall45%▆▄█▄▅▆

Very small

Its very narrow

HUGE

Quality-Overall17%█▆▂▅▆▄

Cheap quality, over priced, under stuffed, photos mislead

Low quality

Very low quality

Advertised Vs Actual Product11%▂▆▃█▁▃

Item received does not match photos

photos mislead

Not as described

Value For Money6%▁█▄▄▃▇
Gifting Purpose5%██▁▃▁▅

FAQ

Common Squishmallow Cat questions

Answered from the same tracked data.