Squishmallow

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £610K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

2.0%

Market size, estimated

£610Ka year

Peak month

December6.0× the quietest month

Top search term

squishmallow1.9M searches a year

Listings sell for £11.30 on average, from £3.66 to £24.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price

£11.30under the $15 to $100 sweet spot

Price range

£3.66–£24.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #344 within Girls. It carries 719 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

12.3%

Average rank

#344in Girls

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

719per listing

Listings tracked

80

30 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

7Amazon's first-year sales bar

Average brand age

23 months