Squirrel
FailPrices span $2.59–$12.17, mostly outside the sweet spot, so Squirrel is a Fail.
- Flapen Score
- 39 / 100Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 4839
- Market size
- £17K/yr85K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 57%top-5 click share · 21 brands · 31 sellers
Flapen Score
Squirrel against its category
The dotted line is the Fashion average. Past it, Squirrel is stronger. Inside it, weaker.
Market
The Squirrel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squirrel 85K times last year and spent an estimated £17K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £17Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- squirrel46K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £2.59 to £12.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.61 that is £0 to £761 a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £2.59–£12.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£761
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #2,079 within Novelty & Special Use Clothing. It carries 292 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #2,079in Novelty & Special Use Clothing
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 292per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Squirrel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wansruee Funny Novelty Vivid Bright Socks Animals Print Chicken Cat Dog Fox Print Unisex Gift Socks For Men Women (Squirrel One Size)
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago

Papo - Detailed Squirrel Figure Toy for Kids - Ages 3+ - Wild Life Collection - Educational Play Nature And Curiosity - Gift Idea Toy for Girls and Boys - 5.2 Cm X 4 Cm X 5.5 Cm
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 6y ago

Zappi Co Squirrel Plush Toy (15cm) -100% Recycled Eco-Friendly Soft Cuddly Stuffed Animal for Newborn Baby Infant
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 2,032
- Age
- 1y ago

Pets Alive Scurryn Squirrel (Orange) by ZURU Interactive Robotic Pet Toy Moving Squirrel with Realistic Movements and Sounds Ages 2+ Child Toddler
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 8mo ago

Gifts for Women Squirrel Coffee Mug Unique Birthday Friendship Gifts for Women Men Her Funny Mugs Cool Tea Cups Novelty Christmas Xmas Gift Cute Mugs with Lid Halloween Valentines Mothers Day
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 1,903
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Peeking Squirrel Metal Garden Ornaments Outdoor Funny Animal Metal Sign with Cheeky Hand Gesture Rustic Yard Art Decor Outdoor Ornaments & Garden Wildlife Gifts
- Price
- £8.18
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Pets Alive Scurryn Squirrel (Orange) by ZURU Interactive Robotic Pet Toy Moving Squirrel with Realistic Movements and Sounds Ages 2+ Child Toddler
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 8mo ago

Papo - Detailed Squirrel Figure Toy for Kids - Ages 3+ - Wild Life Collection - Educational Play Nature And Curiosity - Gift Idea Toy for Girls and Boys - 5.2 Cm X 4 Cm X 5.5 Cm
- Price
- £4.29
- Rating
- 4.4/5
- Reviews
- 705
- Age
- 6y ago

Mooff 2Pcs Grey Mini Simulation Plush Squirrel 12 cm Mini Squirrel Stuffed Soft Animals Plush for Gift Home Decor Place Table Decorations Ornament Room Decorations Decorations
- Price
- £6.28
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Wansruee Funny Novelty Vivid Bright Socks Animals Print Chicken Cat Dog Fox Print Unisex Gift Socks For Men Women (Squirrel One Size)
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch date
Peeking Squirrel Metal Garden Ornaments Outdoor Funny Animal Metal Sign with Cheeky Hand Gesture Rustic Yard Art Decor Outdoor Ornaments & Garden Wildlife Gifts
- Price
- £8.18
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5mo ago

Pets Alive Scurryn Squirrel (Orange) by ZURU Interactive Robotic Pet Toy Moving Squirrel with Realistic Movements and Sounds Ages 2+ Child Toddler
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 8mo ago

Mooff 2Pcs Grey Mini Simulation Plush Squirrel 12 cm Mini Squirrel Stuffed Soft Animals Plush for Gift Home Decor Place Table Decorations Ornament Room Decorations Decorations
- Price
- £6.28
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

BBTO 3 Pcs Christmas Squirrel Gift Sets for Women Animal Lovers Gifts Set with Squirrel Notebook Ballpoint Pen and Keychain Positive Gift for Birthday Christmas Appreciation Thanksgiving
- Price
- £7.91
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

Gifts for Women Squirrel Coffee Mug Unique Birthday Friendship Gifts for Women Men Her Funny Mugs Cool Tea Cups Novelty Christmas Xmas Gift Cute Mugs with Lid Halloween Valentines Mothers Day
- Price
- £11.47
- Rating
- 4.7/5
- Reviews
- 1,903
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
31
Est. top-5 brand share
58%
Top 20: 98%
Est. top-5 click share
57%
Top 20: 97%
Open market
37%
- Wansruee32%
- Papo9%
- Zappi Co7%
- Central 235%
- Pets Alive5%
- BigNoseDeer4%
Demand
Squirrel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Squirrel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squirrel46K/yr
- squirrel toy15K/yr
- squirrel gifts17K/yr
- squirrel ornament7K/yr
Reviews and returns
What reviews say buyers love and hate about Squirrel
We read the reviews and the return reasons for every product selling here.
“very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squirrel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









