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Spy Ninja

Fail

Shoppers spend only $8K a year here, so Spy Ninja is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£8K/yr124K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
38%top-5 click share · 11 brands · 31 sellers

Flapen Score

Spy Ninja against its category

The dotted line is the Fashion average. Past it, Spy Ninja is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spy Ninja market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spy Ninja 124K times last year and spent an estimated £8K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
0.4%
Market size, estimated
£8Ka year
Peak month
November3.1× the quietest month
Top search term
spy ninjas42K searches a year

02 · Price

A sale here is worth £14.72.

Listings sell for £14.72 on average, from £6.42 to £23.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £14.72 that is £0 to £1K a year per listing.

Average price
£14.72under the $15 to $100 sweet spot
Price range
£6.42–£23.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #915 within Boys. It carries 152 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
50%
Out of stock, average day
9.0%
Average rank
#915in Boys
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Spy Ninja products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£308£616£923£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

31

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

8%

  • Forlcool55%
  • Spy Ninjas19%
  • Get Trend6%
  • Banxidi5%
  • RADIANCE4%
  • Snapit3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Spy Ninja search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Spy Ninja search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spy ninjas42K/yr
  • chad22K/yr
  • spy ninjas merch17K/yr
  • spy ninjas toys11K/yr
  • spy ninja9K/yr
  • cwc4K/yr
  • spy ninjas gadgets6K/yr
  • spy ninja toys2K/yr
  • spy ninja gadgets2K/yr
  • spy ninja merch2K/yr

Reviews and returns

What reviews say buyers love and hate about Spy Ninja

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall39%−0.36

Not working

This doesnt work

This gadget does not seem to work

Value For Money25%−0.10

Not worth it

This toy isn't worth the money

total waste of money not even worth a pound

Defective Material/Parts17%−0.14

Did not work faulty item

Audio Quality8%−0.07

Sounds terrible distorted speech

Quality-Overall6%+0.55

Rubbish

Love

Gifting Purpose36%+2.16

Present

Best birthday gift ever lol

Great Gift for son

Fun/Entertainment Experience21%+1.36

Good fun

Great fun

found it fun

Value For Money14%−0.10

Value for money

Quality-Overall14%+0.55

Great value and the quality is very high

Grandson, really love this quite strong good quality

Durability7%+0.42

Durability

Return

0.9% Return rate 3% Fixable by listing

Functionality-Overall44%▅█▅█▆█

Not working

This doesnt work

This gadget does not seem to work

Defective Material/Parts14%▁▄▁▂█▇

Did not work faulty item

Battery Inclusion8%▁█▁▂▄▁
Quality-Overall8%▁▅▁█▁▁

Rubbish

Audio Quality6%█▁▅▃▁▇

Sounds terrible distorted speech

FAQ

Common Spy Ninja questions

Answered from the same tracked data.