Spy Ninja
FailShoppers spend an estimated $8K a year here, so Spy Ninja is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £8K/yr124K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 31 sellers
Flapen Score
Spy Ninja against its category
The dotted line is the Fashion average. Past it, Spy Ninja is stronger. Inside it, weaker.
Market
The Spy Ninja market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spy Ninja 124K times last year and spent an estimated £8K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £8Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- spy ninjas42K searches a year
02 · Price
A sale here is worth £14.72.
Listings sell for £14.72 on average, from £6.42 to £23.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £14.72 that is £0 to £1K a year per listing.
- Average price
- £14.72under the $15 to $100 sweet spot
- Price range
- £6.42–£23.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #915 within Boys. It carries 152 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 50%
- Out of stock, average day
- 9.0%
- Average rank
- #915in Boys
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 152per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Spy Ninja products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Forlcool Ninjas Merch Girls Tracksuit Hoodie + Trousers 2pcs Kids Ninjas Clothes Set Girls Outfits Sportwear (Pink 7-8 Years 7 Years 8 Years)
- Price
- £23.54
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 4y ago

Forlcool Ninjas Merch Children Fashion Tracksuit Ninjas Merch Boys Girls Hoodie Trousers 2pc/Set Kids Outfit (Pink 7-8 Years 7 Years 8 Years)
- Price
- £21.14
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 4y ago

SPY NINJAS 4-FIGURE PACK for ages 6+(PZ2/CHAD/REGINA/PZ SQUIRE) (41130CO) Medium
- Price
- £15.04
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 4y ago

Forlcool Ninja Prints Kids Tracksuits Sweatshirt Kids Outfits Cartoon Hoodies and Pants 2Pcs Sets (Red 7-8 Years 7 Years 8 Years)
- Price
- £21.81
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Character Uk Spy Ninja Secret Message Spy Gear -From Vy Qwaint And Chad Wild Clay
- Price
- £7.54
- Rating
- 4.1/5
- Reviews
- 1,378
- Age
- 5y ago
Trending
estimated 90-day click momentum
Forlcool Gamer Ninjas Merch Cool Black Hoodie Cotton Jumper Kids Boys Girl Top (Rose Red 9-10 Years 9 Years 10 Years)
- Price
- £14.83
- Rating
- 4.2/5
- Reviews
- 442
- Age
- 4y ago

Banxidi Ninja Kidz Boys Tracksuit Hoodies Kids Sweatshirt Long Sleeve for 2-piece Sets Sportswear Clothing 2-13Years black-170CM
- Price
- £20.30
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 2y ago

Get Trend Spy x Family Boys Short Pyjama Set 7-16 Yrs Cotton Pj Bottoms & T-Shirt Soft & Breathable Casual Nightwear Anime Gifts (15-16 Years Multi Spy Family)
- Price
- £10.04
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 9mo ago

RADIANCE Gamer Ninjas Merch spy Cool Black Hoodie Jumper Unisex Kids Hooded Top
- Price
- £13.96
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2y ago

Banxidi Ninja Kidz Boys Tracksuit Hoodies Kids Sweatshirt Long Sleeve for 2-piece Sets Sportswear Clothing 2-13Years black-150CM
- Price
- £21.51
- Rating
- 4.2/5
- Reviews
- 69
- Age
- 2y ago
Newest
by launch date
Get Trend Spy x Family Boys Short Pyjama Set 7-16 Yrs Cotton Pj Bottoms & T-Shirt Soft & Breathable Casual Nightwear Anime Gifts (15-16 Years Multi Spy Family)
- Price
- £10.04
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 9mo ago

RADIANCE Gamer Ninjas Merch spy Cool Black Hoodie Jumper Unisex Kids Hooded Top
- Price
- £13.96
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2y ago

Spy Ninjas 3-INCH 2 FIGURE PACK. VY QWAINT AND PZ FUNF FIGURE SECRET NETWORK. SPY MISSION TOYS. HELP DEFEAT PROJECT ZORGO Red Blue
- Price
- £7.63
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 2y ago

Spy Ninjas 3-INCH 2 FIGURE PACK. CHAD WILD CLAY PZ2 FIGURE SECRET NETWORK. SPY MISSION TOYS. HELP DEFEAT PROJECT ZORGO
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 2y ago

Spy Ninjas 3-INCH 2 FIGURE PACK. MELVIN PZ9 AND REGINA GINERA FIGURE SECRET NETWORK. SPY MISSION TOYS. HELP DEFEAT PROJECT ZORGO
- Price
- £10.15
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
31
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 80%
Open market
8%
- Forlcool55%
- Spy Ninjas19%
- Get Trend6%
- Banxidi5%
- RADIANCE4%
- Snapit3%
- Open — no brand owns it (5 brands, 8%)
Demand
Spy Ninja search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Spy Ninja search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spy ninjas42K/yr
- chad22K/yr
- spy ninjas merch17K/yr
- spy ninjas toys11K/yr
- spy ninja9K/yr
- cwc4K/yr
- spy ninjas gadgets6K/yr
- spy ninja toys2K/yr
- spy ninja gadgets2K/yr
- spy ninja merch2K/yr
Reviews and returns
What reviews say buyers love and hate about Spy Ninja
We read the reviews and the return reasons for every product selling here.
“Not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spy Ninja questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









