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Sprunki

Maybe

The average product has only 35 reviews. But demand is soft, at -17.9% this quarter, so Sprunki is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£124K/yr382K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
42%top-5 click share · 24 brands · 27 sellers

Flapen Score

Sprunki against its category

The dotted line is the Fashion average. Past it, Sprunki is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sprunki market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sprunki 382K times last year and spent an estimated £124K. The top 5 brands take 59% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
2.7%
Market size, estimated
£124Ka year
Peak month
January1.7× the quietest month
Top search term
sprunki213K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £4.52 to £23.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.90 that is £1K to £3K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£4.52–£23.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #631 within Boys. It carries 35 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
27.8%
Average rank
#631in Boys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Sprunki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

27

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

42%

Top 20: 80%

Open market

37%

  • Temolie20%
  • InteDesign17%
  • Pitevotur11%
  • Kouipoie6%
  • shumintaojin4%
  • MXZWOC4%

Demand

Sprunki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Sprunki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sprunki213K/yr
  • sprunki plushies69K/yr
  • sprunki toys48K/yr
  • sprunki plush16K/yr
  • sprunkies9K/yr
  • sprunki figures8K/yr
  • sprunky5K/yr
  • sprunkis4K/yr
  • spunki4K/yr
  • spunki toys6K/yr

Reviews and returns

What reviews say buyers love and hate about Sprunki

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.27

Not good quality

RUBBISH

Poor Product Quality

Size-Overall17%+1.39

Little bigger than I expected

Small

Smaller than I imagined so seems expensive for what you get

Value For Money15%+0.26

Not worth it

overly priced

Color10%−0.09

Unfortunately all the characters colours are mixed up so my son doesn't like it

cream not yellow

Colours of characters are wrong

Stitch/Finish/Polish8%−0.09

The stitching had come undone

Love

Quality-Overall24%−0.27

High quality and accurate depiction of character

They seem to be well made

Good quality

Value For Money23%+0.26

Good value for money

Worth it

Good for the price

Advertised Vs Actual Product10%+1.47

As described, my son loves them

look as they do in the picture

just what was wanted

Fun/Entertainment Experience10%−0.02

Kept kids entertained

kept them very entertained

My son has been thrilled with them

Size-Overall9%+1.39

Nice size and my friends wee boy loved it

Great fitting pyjamas my grandson loves them

The fit is true to size

Return

0.3% Return rate 67% Fixable by listing

Size-Overall54%▃█▅▁▆▆

Little bigger than I expected

Small

Smaller than I imagined so seems expensive for what you get

Stitch/Finish/Polish11%▅▁▁█▅▁

The stitching had come undone

Quality-Overall9%▁▁█▇▇▁

Not good quality

RUBBISH

Poor Product Quality

Advertised Vs Actual Product7%█▁▁▁▁█
Color6%▃▁▁█▁▁

Unfortunately all the characters colours are mixed up so my son doesn't like it

cream not yellow

Colours of characters are wrong

FAQ

Common Sprunki questions

Answered from the same tracked data.