Is sprunki profitable to sell on Amazon United Kingdom?

The niche generates £124K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the sprunki niche?

24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in sprunki?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for sprunki peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the sprunki niche?

Listings span £4.52–£23.36; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.

sprunki

Worth a look

Shows a thin review moat (35 avg reviews), but soft demand (-17.9% this quarter) keeps it on the watch list.

Review moat

Incredible34.89

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.90

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.52–£23.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£124K

£124K/yr · 382K searches

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, sprunki is a £124K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sprunki market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £119K–£149K; units × avg price
Conversion rate: 2.7%
Avg BSR: #631
Page quality: 0%
Prime: 94%
Sponsored: 86%
Out of stock: 27.8%
Avg brand age: 20 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

42%

Top 20: 80%

Open market

37%

Temolie20%
InteDesign17%
Pitevotur11%
Kouipoie6%
shumintaojin4%
MXZWOC4%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -17.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top sprunki search terms

sprunki213K/yr -14.9%1.6% conv.
sprunki plushies69K/yr -21.9%2.3% conv.
sprunki toys48K/yr -22.3%3.6% conv.
sprunki plush16K/yr -23.4%1.4% conv.
sprunkies9K/yr -5.6%2.8% conv.
sprunki figures8K/yr -9.7%3.8% conv.
sprunky5K/yr +3.7%2.5% conv.
sprunkis4K/yr -30.0%3.1% conv.
spunki4K/yr -38.3%2.5% conv.
spunki toys6K/yr -53.7%3.7% conv.

All search terms

Top sprunki products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Temolie Sprunki Pyjamas Boys Long Sleeve Pjs Set Incredibox Girls Music Game Pajamas Nighties Sleepwear for Kids 3-12 Years (UK Age 7 Years 8 Years Regular black)

Temolie£13.844.6★25 rev

48 Pcs Sprunky Collectible Figurines Set Cartoon Characters Mini Sprunky Decorative Figures Colorful Ornaments for Collectors Desk Decor

InteDesign£13.514.6★97 rev

Kouipoie 48PCS S-prunki Action Figures 1-1.6IN Colorful Toy Figures for Kids for Boys and Girls Ages 3+ Safe Durable and Fun The for any S-prunki Games fan.

Kouipoie£13.464.5★51 rev

Pitevotur Game Pyjamas Boys Girls Short Pjs Set Music Game Tshirts Nighties Sleepwear for Kids 3-12 Years Black

Pitevotur£15.614.5★47 rev

MXZWOC 6PCS Plushies For Games Fans 9.8 Plush Toys Figures Soft Stuffed Animal Pillow Doll Christmas Birthday Gifts for Adult Kids(6PCS)

MXZWOC£18.304.8★48 rev

Newest

by launch date

ZPSOSPZ Kids Anime Backpack School Bag with DIY Toy Book Birthday Gift

ZPSOSPZ£14.249 rev

1mo ago

Gensly 48 Pcs Colorful Music Game Characters Figures Cartoon Mini Action Figures for Party Favors Funny Collectible Toys

Gensly£11.802 rev

2mo ago

48 Pcs Sprunky Collectible Figurines Set Cartoon Characters Mini Sprunky Decorative Figures Colorful Ornaments for Collectors Desk Decor

InteDesign£13.5197 rev

11mo ago

10 Pack Sprunki Action Figures Slime Kit 5 Pack Large Action Figures Kit Premium DIY Scented Slime for Kids Butter Clear Cloud Slime Jelly Cube Crystal Putty Christmas Party Favor for Girls and Boys

Niuruilsi£13.1221 rev

1y ago

Sp-runki Birthday Party Decoration 30PCS Kids Cartoon Balloons Kit with Latex Balloon Banner Cake Topper Deco Sp-runki Party Supplies for Boys Girls Birthday Theme Decoration

Wirhaut£7.4114 rev

1y ago

What buyers say about sprunki

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“High quality and accurate depiction of character”

Value For Money23%

“Good value for money”

Advertised Vs Actual Product10%

“As described, my son loves them”

Fun/Entertainment Experience10%

“Kept kids entertained”

Size-Overall9%

“Nice size and my friends wee boy loved it”

Durability4%

“durable”

Gifting Purpose3%

“easy party activity idea that works well as party favours rewards or small gifts”

Color3%

“The cartoon style designs are colourful”

Strength2%

“Sturdy and well made”

Correct Contents2%

“A good pack with 3 of each sprunkie”

What buyers complain about

Quality-Overall33%

“Not good quality”

Size-Overall17%

“Little bigger than I expected”

Value For Money15%

“Not worth it”

Color10%

“Unfortunately all the characters colours are mixed up so my son doesn't like it”

Stitch/Finish/Polish8%

“The stitching had come undone”

Weight Heavy3%

“So unnecessarily plastic heavy for no reason”

Top return reasons

Size-Overall54%

Stitch/Finish/Polish11%

Quality-Overall9%

Advertised Vs Actual Product7%

Color6%

Material Quality4%

Choking4%

Defective Material/Parts2%

Compatibility-Overall2%

Print Quality2%

Common questions

Is sprunki profitable to sell on Amazon United Kingdom?: The niche generates £124K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the sprunki niche?: 24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in sprunki?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.3%.
When does demand for sprunki peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the sprunki niche?: Listings span £4.52–£23.36; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.