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Springbok Rugby Shirt

Springbok Rugby Shirt shows a thin review moat (50 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 4Growth 87Conversion 9Competition 75Returns 77Price range 76Avg price 93Brand share 31Review moat 98Quality gap 58
This niche Category average

Is Springbok Rugby Shirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Springbok Rugby Shirt is a £16K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Springbok Rugby Shirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +90.5% over the last 90 days and 0.7% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr1K
Search volume / yr+90.5%100K
Conversion rate0.7%
Avg price£22.27

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers14 · 15
Top-5 product click share40%
Open market14%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement48%
New entrants (1y)6· 0 succeeded
Avg rating4.4★
Avg reviews50

Top Springbok Rugby Shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£636£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

8%

  • GIFTS 4 ALL42%
  • New Model UK21%
  • ASICS11%
  • YINTE7%
  • Uneek clothing6%
  • Fashion Link6%
  • Open — no brand owns it (8 brands, 8%)

Springbok Rugby Shirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR0.7%Products33Brands14Top 5 Brands86%OOS Rate20.2%Rating4.4★Reviews50Avg BSR#940
6K4KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Top Springbok Rugby Shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • springbok rugby jersey27K/yr
  • springbok15K/yr
  • south africa rugby shirt9K/yr
  • south african rugby shirt5K/yr
  • springboks8K/yr
  • south african rugby jersey14K/yr
  • south africa rugby7K/yr
  • springbok rugby7K/yr
  • south africa rugby jersey3K/yr
  • springbok rugby shirt6K/yr

What reviews say buyers love and hate about Springbok Rugby Shirt

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall50%

Good quality Shirt

Advertised Vs Actual Product33%

Received today,looks like in the picture

Color17%

the color on this is fantastic

Springbok Rugby Shirt return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
89%
2Length
5%
3Material Quality
5%

Common Springbok Rugby Shirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Springbok Rugby Shirt 56/100 on Amazon United Kingdom — Worth a look. The niche generates £16K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +90.5% over the last 90 days.
Search demand for Springbok Rugby Shirt on Amazon United Kingdom peaks in Jul–Sep–Oct–Nov–Dec, where the busiest month runs 6.4× the quietest.