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Springbok Rugby Shirt

Maybe

The average product has only 50 reviews. But shoppers spend only $16K a year here, so Springbok Rugby Shirt is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£16K/yr100K searches / yr
90-day growth
+90.5%search demand this quarter
Competition
40%top-5 click share · 14 brands · 15 sellers

Flapen Score

Springbok Rugby Shirt against its category

The dotted line is the Fashion average. Past it, Springbok Rugby Shirt is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Springbok Rugby Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Springbok Rugby Shirt 100K times last year and spent an estimated £16K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+90.5%
Conversion, latest week
0.7%
Market size, estimated
£16Ka year
Peak month
November6.4× the quietest month
Top search term
springbok rugby jersey27K searches a year

02 · Price

A sale here is worth £22.27.

Listings sell for £22.27 on average, from £9.60 to £32.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.27 that is £0 to £2K a year per listing.

Average price
£22.27inside the $15 to $100 sweet spot
Price range
£9.60–£32.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #940 within Tops, T-Shirts & Shirts. It carries 50 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
33%
Out of stock, average day
20.2%
Average rank
#940in Tops, T-Shirts & Shirts
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Springbok Rugby Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£636£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

8%

  • GIFTS 4 ALL42%
  • New Model UK21%
  • ASICS11%
  • YINTE7%
  • Uneek clothing6%
  • Fashion Link6%
  • Open — no brand owns it (8 brands, 8%)

Demand

Springbok Rugby Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Springbok Rugby Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • springbok rugby jersey27K/yr
  • springbok15K/yr
  • south africa rugby shirt9K/yr
  • south african rugby shirt5K/yr
  • springboks8K/yr
  • south african rugby jersey14K/yr
  • south africa rugby7K/yr
  • springbok rugby7K/yr
  • south africa rugby jersey3K/yr
  • springbok rugby shirt6K/yr

Reviews and returns

What reviews say buyers love and hate about Springbok Rugby Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%−0.47

Good quality Shirt

Good quality item

loves the quality of the shirt

Advertised Vs Actual Product33%+3.50

Received today,looks like in the picture

Color17%+1.40

the color on this is fantastic

Return

1.9% Return rate 89% Fixable by listing

Size-Overall89%█▁▁███
Length5%▁▁█▁▁▁
Material Quality5%

FAQ

Common Springbok Rugby Shirt questions

Answered from the same tracked data.