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Sports Shorts Women

Maybe

Search demand grew +277.5% this quarter. But shoppers spend only $33K a year here, so Sports Shorts Women is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£33K/yr222K searches / yr
90-day growth
+277.5%search demand this quarter
Competition
17%top-5 click share · 57 brands · 101 sellers

Flapen Score

Sports Shorts Women against its category

The dotted line is the Fashion average. Past it, Sports Shorts Women is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Shorts Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Shorts Women 222K times last year and spent an estimated £33K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +277.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
+277.5%
Conversion, latest week
1.2%
Market size, estimated
£33Ka year
Peak month
July11.5× the quietest month
Top search term
sports shorts women59K searches a year

02 · Price

A sale here is worth £12.16.

Listings sell for £12.16 on average, from £4.74 to £27.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.16 that is £0 to £1K a year per listing.

Average price
£12.16under the $15 to $100 sweet spot
Price range
£4.74–£27.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #76 within Sport Specific Clothing. It carries 1,133 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#76in Sport Specific Clothing
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,133per listing
Listings tracked
140

04 · Newcomers

Amazon counts 6 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sports Shorts Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£332£663£995£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

101

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

17%

Top 20: 45%

Open market

55%

  • JOYSPELS15%
  • baleaf10%
  • adidas7%
  • JiaYouLC4%
  • GetGigt4%
  • SIMIYA4%

Demand

Sports Shorts Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×

Search terms

Top Sports Shorts Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sports shorts women59K/yr
  • womens sports shorts41K/yr
  • sport shorts women22K/yr
  • ladies sports shorts13K/yr
  • exercise shorts women10K/yr
  • womens sport shorts9K/yr
  • running shorts with phone pocket women8K/yr
  • sculpting shorts5K/yr
  • womens activewear shorts8K/yr
  • womens workout shorts7K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Shorts Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.62

To small

they are tight

But was too big

Value For Money5%−0.03

waste of money

the value for money isn't

Slightly pricey at under £40 for 5

Sweat Resistance4%−0.08

they're very sweaty to wear

Does not work not a drop of sweat

not enough to make you sweat

Material Quality4%−0.10

SEE THROUGH POOR QUALITY MATERIAL

Very thin material

The material is very thick

Comfort-Overall4%+1.38

not at all comfortable

Very uncomfortable to wear with the wiring

you won't get that uncomfy tightness with these

Love

Comfort-Overall19%+1.38

Extremely comfortable

Comfortable and easy wearing

comfortable to wear

Size-Overall17%+0.62

true to size

a very flattering fit

Brilliant fit

Quality-Overall11%+0.87

seem well made

Good quality and sent on time

Brilliant quality

Pockets/Compartments7%+0.57

Pockets nice idea

Decent size pocket

super handy pockets

Value For Money6%−0.03

Definitely worth the money

Good price

Good value for money

Return

3.9% Return rate 73% Fixable by listing

Size-Overall57%▇▇██▇▇

To small

they are tight

But was too big

Length9%█▄▇▄▄▄
Material Quality6%▇▇▆▆██

SEE THROUGH POOR QUALITY MATERIAL

Very thin material

The material is very thick

Waist Fit5%█▅▇▄██
Thigh Fit4%▆█▃▆▇▇

Unfortunately the ride up between my thighs

the actual shorts roll up my legs

FAQ

Common Sports Shorts Women questions

Answered from the same tracked data.