Is sports shorts women profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 140 tracked products. 6 of 42 products launched in the last 360 days are still selling. 90-day search growth is +277.5%. Flapen's verdict: Worth a look (61/100).

How competitive is the sports shorts women niche?

57 brands and 101 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in sports shorts women?

Top complaints mined from reviews: Size-Overall, Value For Money, Sweat Resistance. The return rate is 3.9%.

When does demand for sports shorts women peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.5× the quietest.

What does it cost to enter the sports shorts women niche?

Listings span £4.74–£27.13; the average listing price is £12.16 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.

sports shorts women

Worth a look

Shows demand growing +277.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+277.5%

90-day search growth — must beat 0% to launch

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,133.36

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.74–£27.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.16

avg listing price — sweet spot $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£33K

£33K/yr · 222K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, sports shorts women is a £33K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sports shorts women market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £24K–£30K; units × avg price
Conversion rate: 1.2%
Avg BSR: #76
Page quality: 0%
Prime: 97%
Sponsored: 96%
Out of stock: 3.9%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

101

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

17%

Top 20: 45%

Open market

55%

JOYSPELS15%
baleaf10%
adidas7%
JiaYouLC4%
GetGigt4%
SIMIYA4%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +277.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×

Open Trend

Top sports shorts women search terms

sports shorts women59K/yr +351.7%0.8% conv.
womens sports shorts41K/yr +410.3%0.8% conv.
sport shorts women22K/yr +263.1%0.7% conv.
ladies sports shorts13K/yr +520.6%0.5% conv.
exercise shorts women10K/yr +279.3%1.1% conv.
womens sport shorts9K/yr +329.5%0.8% conv.
running shorts with phone pocket women8K/yr +124.7%1.1% conv.
sculpting shorts5K/yr +804.4%0.1% conv.
womens activewear shorts8K/yr +223.0%0.4% conv.
womens workout shorts7K/yr +191.0%0.9% conv.

All search terms

Top sports shorts women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JiaYouLC Womens 2 in 1 Running Shorts with One Side Pockets Double Layer Quick Drying Lightweight Activewear Shorts for Workout Sport Training Jogging Gym (UK Alpha M Regular Regular Black)

JiaYouLC£9.684.2★69 rev

GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)

GetGigt£20.244.6★116 rev

adidas Womens Workout Essentials 2In1 Shorts Black M

adidas£16.844.2★126 rev

Ewedoos Cycling Shorts Women Running Gym Shorts for Women with Pockets High Waisted Tummy Control Soft Womens Sports Yoga Biker Workout Short Black

Ewedoos£13.194.7★6,826 rev

CRZ YOGA Womens High Waist Running Shorts - 3 Mesh Liner Quick Dry Athletic Gym Workout Shorts with Zipper Pocket Black 12

CRZ YOGA£18.744.5★3,899 rev

Newest

by launch date

adidas Womens Workout Essentials 2In1 Shorts Black M

adidas£16.84126 rev

1mo ago

GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)

GetGigt£20.24116 rev

6mo ago

miijoory 5 Pack Womens Running Shorts with Zipper Pockets Ladies High Waisted Sports Short for Gym Yoga Workout (M Black Navy Hot Pink Khaki Light Grey)

miijoory£24.60109 rev

6mo ago

GOZINA Womens 2-in-1 Running Shorts with Phone Pocket Lightweight Gym Yoga Ladies Sports Shorts for Running Hiking & Training (M Black)

GOZINA£10.2953 rev

7mo ago

JiaYouLC Womens 2 in 1 Running Shorts with One Side Pockets Double Layer Quick Drying Lightweight Activewear Shorts for Workout Sport Training Jogging Gym (UK Alpha M Regular Regular Black)

JiaYouLC£9.6869 rev

1y ago

What buyers say about sports shorts women

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“Extremely comfortable”

Size-Overall17%

“true to size”

Quality-Overall11%

“seem well made”

Pockets/Compartments7%

“Pockets nice idea”

Value For Money6%

“Definitely worth the money”

Soft Feel6%

“Soft fabric”

Exercise/Sports Suitability6%

“Really comfortable for sports”

Material Quality3%

“The material is excellent, super soft, breathable, and comfortable”

Stretchability/Expandability/Elasticity3%

“Great amount of stretch”

Color2%

“i love the colour”

What buyers complain about

Size-Overall20%

“To small”

Value For Money5%

“waste of money”

Sweat Resistance4%

“they're very sweaty to wear”

Material Quality4%

“SEE THROUGH POOR QUALITY MATERIAL”

Comfort-Overall4%

“not at all comfortable”

Pockets/Compartments4%

“the pockets are disappointing”

Color3%

“I wish there were more colors available for purchase”

Quality-Overall3%

“They feel a little cheap”

Exercise/Sports Suitability2%

“any bigger I think would have fallen down whilst running”

Thigh Fit2%

“Unfortunately the ride up between my thighs”

Top return reasons

Size-Overall57%

Length9%

Material Quality6%

Waist Fit5%

Thigh Fit4%

Quality-Overall3%

Transparency3%

Shape/Style2%

Thin2%

Pockets/Compartments2%

Common questions

Is sports shorts women profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 140 tracked products. 6 of 42 products launched in the last 360 days are still selling. 90-day search growth is +277.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the sports shorts women niche?: 57 brands and 101 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in sports shorts women?: Top complaints mined from reviews: Size-Overall, Value For Money, Sweat Resistance. The return rate is 3.9%.
When does demand for sports shorts women peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.5× the quietest.
What does it cost to enter the sports shorts women niche?: Listings span £4.74–£27.13; the average listing price is £12.16 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.