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Sports Headband

Fail

Prices span $3.12–$12.73, mostly outside the sweet spot, so Sports Headband is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£153K/yr247K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
59%top-5 click share · 9 brands · 86 sellers

Flapen Score

Sports Headband against its category

The dotted line is the Fashion average. Past it, Sports Headband is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Headband market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Headband 247K times last year and spent an estimated £153K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
7.6%
Market size, estimated
£153Ka year
Peak month
July1.3× the quietest month
Top search term
sports headband53K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £3.12 to £12.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.14 that is £4K to £6K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£3.12–£12.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Accessories. It carries 2,230 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,230per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sports Headband products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

86

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

5%

  • NIKE74%
  • adidas5%
  • OTTERSHELL4%
  • Molain4%
  • DOANTE4%
  • Hemiks4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sports Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sports Headband search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sports headband53K/yr
  • nike headband37K/yr
  • boys headband26K/yr
  • boys hair band16K/yr
  • football headband13K/yr
  • sport headband17K/yr
  • sports headband men12K/yr
  • nike headband kids9K/yr
  • nike headbands8K/yr
  • nike headband men8K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Headband

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Strength”
0.5%of orders come back
“not sturdy enough”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sports Headband questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data