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Sports Bra

Maybe

The top 5 products take only 7% of clicks. But buyers convert on only 0.5% of searches, so Sports Bra is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£333K/yr4.8M searches / yr
90-day growth
+20.4%search demand this quarter
Competition
7%top-5 click share · 106 brands · 143 sellers

Flapen Score

Sports Bra against its category

The dotted line is the Fashion average. Past it, Sports Bra is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Bra market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Bra 4.8M times last year and spent an estimated £333K. The top 5 brands take 31% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
0.5%
Market size, estimated
£333Ka year
Peak month
July1.5× the quietest month
Top search term
bras for women1.0M searches a year

02 · Price

A sale here is worth £15.20.

Listings sell for £15.20 on average, from £4.65 to £35.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price
£15.20inside the $15 to $100 sweet spot
Price range
£4.65–£35.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #174 within Activewear. It carries 3,759 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#174in Activewear
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,759per listing
Listings tracked
421

04 · Newcomers

Amazon counts 9 of last year's 110 launches as successful.

110 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
110
Successful launches
9Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sports Bra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

106 rising

Sellers

143

Top-5 brand share

31%

Top 20: 65%

Top-5 click share

7%

Top 20: 22%

Open market

71%

  • Cavotor9%
  • Amazon Essentials6%
  • YOWOMO5%
  • Lemef4%
  • Comfyin3%
  • Triumph3%

Demand

Sports Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sports Bra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bras for women1.0M/yr
  • bra927K/yr
  • sports bra505K/yr
  • womens bras328K/yr
  • push up bra318K/yr
  • bras297K/yr
  • front fastening bras for women uk173K/yr
  • bralettes for women148K/yr
  • minimiser bras for women uk103K/yr
  • triumph bras for women138K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Bra

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.32

Runs large

Size down

Much too small

Chest Fit4%−0.06

the bra was not suitable for larger bust

the cup still a little smal end under bust are really large

Not for bigger busts

Quality-Overall3%+0.15

Poor Quality

Absolutely rubbish

Awful product

Comfort-Overall3%+3.37

Worlds most uncomfortable bra

with this bra my boobs keep popping out of the bottom, which is most uncomfortable

Not very comfortable

Cushion3%−0.03

Too much padding

theres no padding its crazy

Padding is cheap

Love

Comfort-Overall33%+3.37

Extremely comfortable

Bra is very comfortable

Comfortable to wear

Size-Overall19%−0.32

Flattering fit

not too tight

Amazing fit

Quality-Overall7%+0.15

Excellent product

they seem well made

The overall quality seems reasonable

Soft Feel5%

Very comfortable and smooth

Soft and comfortable

soft fabric

Value For Money4%+0.31

Excellent value for money

Good for price

Good value for money

Return

4.6% Return rate 90% Fixable by listing

Size-Overall71%██████

Runs large

Size down

Much too small

Chest Fit5%▆▆▇▆▇█

the bra was not suitable for larger bust

the cup still a little smal end under bust are really large

Not for bigger busts

Shape/Style3%▅█▆▆▆▇
Comfort-Overall2%▅█▇▆▇▇

Worlds most uncomfortable bra

with this bra my boobs keep popping out of the bottom, which is most uncomfortable

Not very comfortable

Cushion2%▅█▇▆█▇

Too much padding

theres no padding its crazy

Padding is cheap

FAQ

Common Sports Bra questions

Answered from the same tracked data.