Sports Bra
MaybeThe top 5 products take only 7% of clicks. But buyers convert on only 0.5% of searches, so Sports Bra is a Maybe.
- Flapen Score
- 60 / 100Top 12% of 2,461 Fashion niches · +12 vs the category median of 4860
- Market size
- £333K/yr4.8M searches / yr
- 90-day growth
- +20.4%search demand this quarter
- Competition
- 7%top-5 click share · 106 brands · 143 sellers
Flapen Score
Sports Bra against its category
The dotted line is the Fashion average. Past it, Sports Bra is stronger. Inside it, weaker.
Market
The Sports Bra market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sports Bra 4.8M times last year and spent an estimated £333K. The top 5 brands take 31% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- +20.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £333Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- bras for women1.0M searches a year
02 · Price
A sale here is worth £15.20.
Listings sell for £15.20 on average, from £4.65 to £35.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.
- Average price
- £15.20inside the $15 to $100 sweet spot
- Price range
- £4.65–£35.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #174 within Activewear. It carries 3,759 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 95%
- Out of stock, average day
- 4.8%
- Average rank
- #174in Activewear
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,759per listing
- Listings tracked
- 421
04 · Newcomers
Amazon counts 9 of last year's 110 launches as successful.
110 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 110
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Sports Bra products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vinfact Womens Bras Plunge V Floral Non Wired Push up Padded Comfort Everyday Bra-Black-M
- Price
- £13.75
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 1y ago

HORISUN Wireless Push Up Full Coverage Bra for Women Seamless Bras with Soft Support Comfort T Shirt Bralette (White L)
- Price
- £16.79
- Rating
- 4.1/5
- Reviews
- 5,659
- Age
- 2y ago

Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee 2XL)
- Price
- £15.65
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 1y ago

Amazon Essentials Womens Comfortable Underwire T-Shirt Bra Black/Grey Heather 34B
- Price
- £12.41
- Rating
- 4.0/5
- Reviews
- 4,161
- Age
- 4y ago

Comfyin Wireless Bras for Women Non Wired Seamless Bras with Removable Pads 3 Pack
- Price
- £11.90
- Rating
- 4.3/5
- Reviews
- 4,564
- Age
- 4y ago
Trending
90-day click momentum
Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 4mo ago

Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 4mo ago

Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L
- Price
- £16.65
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 4mo ago

Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee XL)
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 1y ago

HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
- Price
- £13.01
- Rating
- 4.0/5
- Reviews
- 285
- Age
- 6mo ago
Newest
by launch date
Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 4mo ago

Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L
- Price
- £16.65
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 4mo ago

Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 4mo ago

HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
- Price
- £13.01
- Rating
- 4.0/5
- Reviews
- 285
- Age
- 6mo ago

YOWOMO 3PC Lace Bras for Women Sexy Womens Bra Push Up
- Price
- £16.53
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 7% of clicks. An open shelf where new products get seen.
Brands
106 rising
Sellers
143
Top-5 brand share
31%
Top 20: 65%
Top-5 click share
7%
Top 20: 22%
Open market
71%
- Cavotor9%
- Amazon Essentials6%
- YOWOMO5%
- Lemef4%
- Comfyin3%
- Triumph3%
Demand
Sports Bra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sports Bra search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bras for women1.0M/yr
- bra927K/yr
- sports bra505K/yr
- womens bras328K/yr
- push up bra318K/yr
- bras297K/yr
- front fastening bras for women uk173K/yr
- bralettes for women148K/yr
- minimiser bras for women uk103K/yr
- triumph bras for women138K/yr
Reviews and returns
What reviews say buyers love and hate about Sports Bra
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Runs large
Size down
Much too small
the bra was not suitable for larger bust
the cup still a little smal end under bust are really large
Not for bigger busts
Poor Quality
Absolutely rubbish
Awful product
Worlds most uncomfortable bra
with this bra my boobs keep popping out of the bottom, which is most uncomfortable
Not very comfortable
Too much padding
theres no padding its crazy
Padding is cheap
Love
Extremely comfortable
Bra is very comfortable
Comfortable to wear
Flattering fit
not too tight
Amazing fit
Excellent product
they seem well made
The overall quality seems reasonable
Very comfortable and smooth
Soft and comfortable
soft fabric
Excellent value for money
Good for price
Good value for money
Return
4.6% Return rate 90% Fixable by listing
Runs large
Size down
Much too small
the bra was not suitable for larger bust
the cup still a little smal end under bust are really large
Not for bigger busts
Worlds most uncomfortable bra
with this bra my boobs keep popping out of the bottom, which is most uncomfortable
Not very comfortable
Too much padding
theres no padding its crazy
Padding is cheap
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sports Bra questions
Answered from the same tracked data.









