Sports Bra
Sports Bra shows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Sports Bra profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sports Bra is a £333K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 60/100.
Sports Bra: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.4% over the last 90 days and 0.5% of searches end in a purchase.
£333K
revenue / yr
Who owns the niche?
The top 5 brands hold 31% of demand, so 69% of the market is open.
69%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 421 products
Top Sports Bra products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vinfact Womens Bras Plunge V Floral Non Wired Push up Padded Comfort Everyday Bra-Black-M
- Price
- £13.75
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 1y ago
HORISUN Wireless Push Up Full Coverage Bra for Women Seamless Bras with Soft Support Comfort T Shirt Bralette (White L)
- Price
- £16.79
- Rating
- 4.1/5
- Reviews
- 5,659
- Age
- 2y ago
Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee 2XL)
- Price
- £15.65
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 1y ago
Amazon Essentials Womens Comfortable Underwire T-Shirt Bra Black/Grey Heather 34B
- Price
- £12.41
- Rating
- 4.0/5
- Reviews
- 4,161
- Age
- 4y ago
Comfyin Wireless Bras for Women Non Wired Seamless Bras with Removable Pads 3 Pack
- Price
- £11.90
- Rating
- 4.3/5
- Reviews
- 4,564
- Age
- 4y ago
Trending
90-day click momentum
Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 4mo ago
Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 4mo ago
Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L
- Price
- £16.65
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 4mo ago
Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee XL)
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 150
- Age
- 1y ago
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
- Price
- £13.01
- Rating
- 4.0/5
- Reviews
- 285
- Age
- 6mo ago
Newest
by launch dateHappriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 4mo ago
Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L
- Price
- £16.65
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 4mo ago
Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 4mo ago
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
- Price
- £13.01
- Rating
- 4.0/5
- Reviews
- 285
- Age
- 6mo ago
YOWOMO 3PC Lace Bras for Women Sexy Womens Bra Push Up
- Price
- £16.53
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
Brands
106 rising
Sellers
143
Top-5 brand share
31%
Top 20: 65%
Top-5 click share
7%
Top 20: 22%
Open market
71%
- Cavotor9%
- Amazon Essentials6%
- YOWOMO5%
- Lemef4%
- Comfyin3%
- Triumph3%
Sports Bra demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Sports Bra search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bras for women1.0M/yr
- bra927K/yr
- sports bra505K/yr
- womens bras328K/yr
- push up bra318K/yr
- bras297K/yr
- front fastening bras for women uk173K/yr
- bralettes for women148K/yr
- minimiser bras for women uk103K/yr
- triumph bras for women138K/yr
What reviews say buyers love and hate about Sports Bra
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Extremely comfortable”
“Flattering fit”
“Excellent product”
“Very comfortable and smooth”
“Excellent value for money”
What buyers complain about
54% of reviews“Runs large”
“the bra was not suitable for larger bust”
“Poor Quality”
“Worlds most uncomfortable bra”
“Too much padding”
Sports Bra return rate & reasons
Why buyers send it back, as a share of all return requests.
4.6%
Return rate
90%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sports Bra questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
