sports bra
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Price range
Good£4.65–£35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£333K£333K/yr · 4.8M searches
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,758.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sports bra is a £333K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sports bra market data
- Units sold / yr
- 20K–25K
- avg 0–100/product
- Revenue / yr
- £304K–£380K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 92%
- Out of stock
- 4.8%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
106 rising
Sellers
143
Top-5 brand share
31%
Top 20: 65%
Top-5 click share
7%
Top 20: 22%
Open market
71%
- Cavotor9%
- Amazon Essentials6%
- YOWOMO5%
- Lemef4%
- Comfyin3%
- Triumph3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sports bra search terms
- bras for women1.0M/yr
- bra927K/yr
- sports bra505K/yr
- womens bras328K/yr
- push up bra318K/yr
- bras297K/yr
- front fastening bras for women uk173K/yr
- bralettes for women148K/yr
- minimiser bras for women uk103K/yr
- triumph bras for women138K/yr
Top sports bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vinfact Womens Bras Plunge V Floral Non Wired Push up Padded Comfort Everyday Bra-Black-M
Vinfact£13.754.4★281 rev
HORISUN Wireless Push Up Full Coverage Bra for Women Seamless Bras with Soft Support Comfort T Shirt Bralette (White L)
HORISUN£16.794.1★5,659 rev
Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee 2XL)
Cavotor£15.654.2★150 rev
Amazon Essentials Womens Comfortable Underwire T-Shirt Bra Black/Grey Heather 34B
Amazon Essentials£12.414.0★4,161 rev
Comfyin Wireless Bras for Women Non Wired Seamless Bras with Removable Pads 3 Pack
Comfyin£11.904.3★4,564 rev
Newest
by launch date
Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
Happriue£11.6155 rev
Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L
Amazon Essentials£16.65219 rev
Seamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)
GDDDYWWJ£8.42175 rev
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
HOWIN£13.01285 rev
YOWOMO 3PC Lace Bras for Women Sexy Womens Bra Push Up
YOWOMO£16.5317 rev
Trending
90-day click momentumSeamless Jelly Bra Full Cup Leopard Print Bra Comfort Sleep Jelly Push Up Bra Seamless No Under Wireless Bras for Women Uk Everyday T shirt Bras (UK Alpha L Regular Regular Leopard-print pink)
GDDDYWWJ£8.424.0★
Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
Happriue£11.614.3★
Amazon Essentials Womens Active FormFlex Buttery Soft Light Support V-Neck Sports Bra with Contrast Trim Light Blue/White L
Amazon Essentials£16.654.2★
Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee XL)
Cavotor£15.664.2★
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
HOWIN£13.014.0★
What buyers say about sports bra
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Flattering fit”
“Excellent product”
“Very comfortable and smooth”
“Excellent value for money”
“Good material”
“Good quality sports bra”
“beautiful colours”
“gives the bust a good shape”
“the style is beautiful too”
What buyers complain about
“Runs large”
“the bra was not suitable for larger bust”
“Poor Quality”
“Worlds most uncomfortable bra”
“Too much padding”
“Doesnt stick”
“not having adjustable straps”
“Colour comes off onto skin”
“Do not wash well”
“so expensive for what it is”
Top return reasons
Common questions
- Is sports bra profitable to sell on Amazon United Kingdom?
- The niche generates £333K/yr across 421 tracked products. 9 of 110 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the sports bra niche?
- 106 brands and 143 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in sports bra?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Quality-Overall. The return rate is 4.6%.
- When does demand for sports bra peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sports bra niche?
- Listings span £4.65–£35.03; the average listing price is £15.20 (sweet spot $15–$100). The average incumbent carries 3,759 reviews — the moat a new listing must climb.