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Sports Bag Kids

Fail

The top 5 brands take 100% of clicks, so Sports Bag Kids is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£58K/yr105K searches / yr
90-day growth
+72.6%search demand this quarter
Competition
70%top-5 click share · 5 brands · 80 sellers

Flapen Score

Sports Bag Kids against its category

The dotted line is the Fashion average. Past it, Sports Bag Kids is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Bag Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Bag Kids 105K times last year and spent an estimated £58K. All 5 brands take every click. Demand peaks in Jun–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +72.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+72.6%
Conversion, latest week
3.5%
Market size, estimated
£58Ka year
Peak month
August2.1× the quietest month
Top search term
nike crossbody bag20K searches a year

02 · Price

A sale here is worth £16.02.

Listings sell for £16.02 on average, from £7.71 to £33.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.02 that is £2K to £4K a year per listing.

Average price
£16.02inside the $15 to $100 sweet spot
Price range
£7.71–£33.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #357 within Luggage & Travel Gear. It carries 2,441 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#357in Luggage & Travel Gear
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,441per listing
Listings tracked
16

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sports Bag Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

80

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • NIKE58%
  • adidas33%
  • Under Armour4%
  • Amazon Essentials3%
  • Fortnite3%
  • Open — no brand owns it (0%)

Demand

Sports Bag Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Sports Bag Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nike crossbody bag20K/yr
  • nike man bag20K/yr
  • adidas crossbody bag12K/yr
  • adidas man bag9K/yr
  • nike cross body bag6K/yr
  • man bag nike8K/yr
  • boys phone bag5K/yr
  • kids man bag4K/yr
  • nike shoulder bag4K/yr
  • boys shoulder bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Bag Kids

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Stap too short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sports Bag Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data