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Sports Bag Kids

Fail

The top 5 brands take 100% of clicks, so Sports Bag Kids is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£58K/yr105K searches / yr
90-day growth
+72.6%search demand this quarter
Competition
70%top-5 click share · 5 brands · 80 sellers

Flapen Score

Sports Bag Kids against its category

The dotted line is the Fashion average. Past it, Sports Bag Kids is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Bag Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sports Bag Kids 105K times last year and spent an estimated £58K. All 5 brands take every click. Demand peaks in Jun–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +72.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+72.6%
Conversion, latest week
3.5%
Market size, estimated
£58Ka year
Peak month
August2.1× the quietest month
Top search term
nike crossbody bag20K searches a year

02 · Price

A sale here is worth £16.02.

Listings sell for £16.02 on average, from £7.71 to £33.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.02 that is £2K to £4K a year per listing.

Average price
£16.02inside the $15 to $100 sweet spot
Price range
£7.71–£33.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #357 within Luggage & Travel Gear. It carries 2,441 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#357in Luggage & Travel Gear
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,441per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sports Bag Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • NIKE58%
  • adidas33%
  • Under Armour4%
  • Amazon Essentials3%
  • Fortnite3%
  • Open — no brand owns it (0%)

Demand

Sports Bag Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Sports Bag Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike crossbody bag20K/yr
  • nike man bag20K/yr
  • adidas crossbody bag12K/yr
  • adidas man bag9K/yr
  • nike cross body bag6K/yr
  • man bag nike8K/yr
  • boys phone bag5K/yr
  • kids man bag4K/yr
  • nike shoulder bag4K/yr
  • boys shoulder bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Bag Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.04

Stap too short

Does appear bigger than expected

Very small cannot fit much in it

Pockets/Compartments11%−0.04

not many pockets

My only complaint is that the main pocket isn't split into smaller pockets

has no internal pockets

Strap/String Quality9%−0.06

Strap is a bit scratchy

Strap too small

The strap is way to small for adults

Quality-Overall8%+0.36

Disappointing for a premium brand

It's not as good quality as my. smaller

NOT top quality

Print Quality7%−0.06

But the print rubs off

Love

Size-Overall23%+1.04

Good size

Handy size

Great bag fits perfectly how it's meant to fit

Quality-Overall21%+0.36

Seems well made

Good enough bag for my needs the quality seems to be good

Good quality

Value For Money16%+0.82

Worth the money

Excellent value

Good for the price

Advertised Vs Actual Product7%+0.95

As advertised

Does the job

As described

Pockets/Compartments4%−0.04

Well made & lots of pockets

Pocket big enough for phone, wallet, passport

Really well made lots of pockets for your stuff

Return

1.8% Return rate 83% Fixable by listing

Size-Overall69%▇▇█▇▆▆

Stap too short

Does appear bigger than expected

Very small cannot fit much in it

Quality-Overall4%▅▁▇▃▆█

Disappointing for a premium brand

It's not as good quality as my. smaller

NOT top quality

Advertised Vs Actual Product4%▁▅▁▃█▃
Strap/String Quality4%▄▆▁▄▂█

Strap is a bit scratchy

Strap too small

The strap is way to small for adults

Zipper Quality3%▁▁▃█▆▁

FAQ

Common Sports Bag Kids questions

Answered from the same tracked data.