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Spiderman Watch

Fail

Shoppers spend only $73K a year here, so Spiderman Watch is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£73K/yr89K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
72%top-5 click share · 11 brands · 51 sellers

Flapen Score

Spiderman Watch against its category

The dotted line is the Fashion average. Past it, Spiderman Watch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Watch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Watch 89K times last year and spent an estimated £73K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
7.2%
Market size, estimated
£73Ka year
Peak month
December3.3× the quietest month
Top search term
spiderman watch53K searches a year

02 · Price

A sale here is worth £11.50.

Listings sell for £11.50 on average, from £6.36 to £25.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.50 that is £3K to £6K a year per listing.

Average price
£11.50under the $15 to $100 sweet spot
Price range
£6.36–£25.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #81 within Boys. It carries 2,039 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
93%
Out of stock, average day
0.6%
Average rank
#81in Boys
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,039per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Spiderman Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

51

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Disney31%
  • VTech22%
  • LEXIBOOK14%
  • SPIDER-MAN11%
  • Hasbro6%
  • EETU4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Spiderman Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Spiderman Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman watch53K/yr
  • spiderman watches for kids4K/yr
  • spider man watch7K/yr
  • spidey watch8K/yr
  • spiderman watch for 4 year old boy7K/yr
  • kids spiderman watch4K/yr
  • spiderman watch for 3 year old5K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Watch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality27%−0.35

Poor quality strap

The strap pattern part had to glued has it wasn't fixed properly

Strap broke easily

Durability25%−0.25

Broke very easily

Broken

often comes apart

Quality-Overall15%+0.35

Rubbish

Very cheap quality

Extremely Poor quality

Value For Money5%+0.74

Not worth the money

Think there are better options available at similar prices

Size-Overall5%+0.17

Bit bulky

The digital watch face itself is quite tiny

Love

Quality-Overall22%+0.35

Good quality watch

A great little watch the young adventure

Great quality

Advertised Vs Actual Product15%+1.10

does as advertised

Exactly as shown

Great just what I wanted

Value For Money11%+0.74

great value for money

Great price

Well worth the price

Gifting Purpose10%+1.04

Great gift

Fantastic present for 4 year old A big Marvel fan already

Brilliant Present

Color9%+0.93

Lovely colours ideal for children

the color is perfect for my little one

Return

1.4% Return rate 32% Fixable by listing

Size-Overall22%▅▄▃██▅

Bit bulky

The digital watch face itself is quite tiny

Functionality-Overall20%▄█▄▄▄▃

it still doesnt work

Strap/String Quality9%▄▁▆▅▃█

Poor quality strap

The strap pattern part had to glued has it wasn't fixed properly

Strap broke easily

Defective Material/Parts8%█▃▆▂▂▃

both watches are defective

Quality-Overall6%▃▁█▆▂▁

Rubbish

Very cheap quality

Extremely Poor quality

FAQ

Common Spiderman Watch questions

Answered from the same tracked data.