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Spiderman Costume

Fail

Demand is soft, at -55.6% this quarter, so Spiderman Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£285K/yr983K searches / yr
90-day growth
-55.6%search demand this quarter
Competition
43%top-5 click share · 6 brands · 46 sellers

Flapen Score

Spiderman Costume against its category

The dotted line is the Fashion average. Past it, Spiderman Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Costume 983K times last year and spent an estimated £285K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
983K
Growth, 90 days vs prior 90
-55.6%
Conversion, latest week
1.9%
Market size, estimated
£285Ka year
Peak month
October4.9× the quietest month
Top search term
spiderman costume558K searches a year

02 · Price

A sale here is worth £15.44.

Listings sell for £15.44 on average, from £6.36 to £30.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.44 that is £4K to £8K a year per listing.

Average price
£15.44inside the $15 to $100 sweet spot
Price range
£6.36–£30.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #167 within Boys. It carries 1,440 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#167in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,440per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Spiderman Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

46

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

0%

  • Rubies52%
  • Marvel42%
  • Textiles 4 Home2%
  • Nhcuijun2%
  • Get Trend1%
  • EGSHUFU1%

Demand

Spiderman Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Spiderman Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman costume558K/yr
  • spiderman suit35K/yr
  • spider man costume for kids64K/yr
  • spiderman costume kids54K/yr
  • kids spiderman costume46K/yr
  • spiderman child costume46K/yr
  • spider man costume35K/yr
  • spiderman costume 3-430K/yr
  • spider man suit12K/yr
  • spiderman outfit15K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.04

Go larger in size

sizing small

the shorts are a little too big for him

Quality-Overall14%+3.18

Absolutely rubbish

Mask not the best quality

Poor quality

Value For Money7%+0.43

Not worth the price

Overpriced

the price could be revised as I don't think it should that expensive for a 3yr old

Instructions/User Manual/Troubleshooting4%−0.06

Immersion breaking lack of instructions

it comes with no instructions on how to use the 'web' string

Durability4%−0.03

Was used for about 1 hour in total over two days by a 3 year old durability there is none broke pretty much instantly

Made of material, one wash and it falls apart

Love

Quality-Overall35%+3.18

Quality good and arrived quickly

Great product exactly what was advertised

Amazing Quality

Size-Overall28%−0.04

Good size and grandson loved it

Good fit

true to size

Value For Money8%+0.43

Good value

Good value for money

Value for your time

Fun/Entertainment Experience6%

Fun toy

is great for imaginative play

Great fun

Advertised Vs Actual Product5%−0.03

As described

As seen

Great product exactly what was advertised

Return

2.0% Return rate 84% Fixable by listing

Size-Overall77%█▇██▇▇

Go larger in size

sizing small

the shorts are a little too big for him

Quality-Overall7%▅▆▅▇██

Absolutely rubbish

Mask not the best quality

Poor quality

Material Quality2%█▇█▃█▆
Advertised Vs Actual Product2%▅█▃█▆▆

looks nothing as described

Gifting Purpose1%▆▁▂█▅▃

Have not opened - would be too embarrassed to give this as a gift

FAQ

Common Spiderman Costume questions

Answered from the same tracked data.