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Spiderman Backpack

Fail

Shoppers spend an estimated $64K a year here, so Spiderman Backpack is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£64K/yr161K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
37%top-5 click share · 10 brands · 34 sellers

Flapen Score

Spiderman Backpack against its category

The dotted line is the Fashion average. Past it, Spiderman Backpack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spiderman Backpack 161K times last year and spent an estimated £64K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Aug–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
3.0%
Market size, estimated
£64Ka year
Peak month
August4.1× the quietest month
Top search term
spiderman backpack58K searches a year

02 · Price

A sale here is worth £13.26.

Listings sell for £13.26 on average, from £6.48 to £23.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.26 that is £1K to £3K a year per listing.

Average price
£13.26under the $15 to $100 sweet spot
Price range
£6.48–£23.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #254 within Luggage & Travel Gear. It carries 579 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
74%
Out of stock, average day
11.1%
Average rank
#254in Luggage & Travel Gear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
35

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Spiderman Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

34

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 80%

Open market

5%

  • Marvel66%
  • Get Trend11%
  • TDL6%
  • adidas4%
  • Spiderman4%
  • Top Linen (NW) Ltd3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Spiderman Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Spiderman Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spiderman backpack58K/yr
  • spiderman bag28K/yr
  • marvel backpack13K/yr
  • spiderman backpack for boys11K/yr
  • spiderman school bags for boys6K/yr
  • spidey backpack8K/yr
  • spiderman school bag8K/yr
  • spiderman rucksack5K/yr
  • spider man bag6K/yr
  • spider man backpack4K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Backpack

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Cheap made”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spiderman Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data