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Speedo

Maybe

The top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Speedo is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£51K/yr410K searches / yr
90-day growth
+51.9%search demand this quarter
Competition
26%top-5 click share · 22 brands · 97 sellers

Flapen Score

Speedo against its category

The dotted line is the Fashion average. Past it, Speedo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speedo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Speedo 410K times last year and spent an estimated £51K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+51.9%
Conversion, latest week
0.9%
Market size, estimated
£51Ka year
Peak month
July1.6× the quietest month
Top search term
speedo mens swimwear88K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £4.98 to £30.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£4.98–£30.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #38 within Swim. It carries 2,795 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
0.1%
Average rank
#38in Swim
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,795per listing
Listings tracked
85

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Speedo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

97

Est. top-5 brand share

82%

Top 20: 99%

Est. top-5 click share

26%

Top 20: 62%

Open market

15%

  • Speedo61%
  • Arcweg12%
  • Trendy Boy4%
  • LikeJump3%
  • AMZSPORT3%
  • Kiniki2%
  • Open — no brand owns it (16 brands, 15%)

Demand

Speedo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Speedo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • speedo mens swimwear88K/yr
  • speedo68K/yr
  • mens swim briefs53K/yr
  • mens swimming briefs42K/yr
  • speedos23K/yr
  • swim briefs men20K/yr
  • mens speedos18K/yr
  • speedos mens swimwear13K/yr
  • mens speedo swimming trunks14K/yr
  • swimming briefs10K/yr

Reviews and returns

What reviews say buyers love and hate about Speedo

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Ridiculously small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Speedo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data