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Speedo

Maybe

The top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Speedo is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£51K/yr410K searches / yr
90-day growth
+51.9%search demand this quarter
Competition
26%top-5 click share · 22 brands · 97 sellers

Flapen Score

Speedo against its category

The dotted line is the Fashion average. Past it, Speedo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speedo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Speedo 410K times last year and spent an estimated £51K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+51.9%
Conversion, latest week
0.9%
Market size, estimated
£51Ka year
Peak month
July1.6× the quietest month
Top search term
speedo mens swimwear88K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £4.98 to £30.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£4.98–£30.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #38 within Swim. It carries 2,795 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
0.1%
Average rank
#38in Swim
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,795per listing
Listings tracked
85

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Speedo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

97

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

26%

Top 20: 62%

Open market

15%

  • Speedo61%
  • Arcweg12%
  • Trendy Boy4%
  • LikeJump3%
  • AMZSPORT3%
  • Kiniki2%
  • Open — no brand owns it (16 brands, 15%)

Demand

Speedo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Speedo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speedo mens swimwear88K/yr
  • speedo68K/yr
  • mens swim briefs53K/yr
  • mens swimming briefs42K/yr
  • speedos23K/yr
  • swim briefs men20K/yr
  • mens speedos18K/yr
  • speedos mens swimwear13K/yr
  • mens speedo swimming trunks14K/yr
  • swimming briefs10K/yr

Reviews and returns

What reviews say buyers love and hate about Speedo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+1.15

Ridiculously small

the sizing leaves a bit to be desired

they are way too tight

Quality-Overall9%−0.04

Awful quality

cheaply made now

Disappointing for a popular brand

Durability9%−0.17

Broke in 2 years

For what I've paid for them id expect them to be a lot more durable

Very poor durability

Comfort-Overall6%+0.84

Very uncomfortable

Very uncomfortable when wet and walking around

very uncomfortable to wear

Suitability Fog5%

fogging an issue

fog up

they fog like crazy

Love

Size-Overall23%+1.15

Nice fit and smooth

Fit as expected

Excellent fit

Comfort-Overall14%+0.84

Very comfortable

comfortable to wear

Very comfortable and has plenty of adjustability

Quality-Overall13%−0.04

quality are upmarket

Very good goggles

Excellent product

Value For Money8%+0.91

Good value

Good Value for Money

reasonable price

Water Resistance5%−0.02

Perfect For Swimming

Excellent water resistance

completely waterproof

Return

2.9% Return rate 88% Fixable by listing

Size-Overall73%█▇█▇██

Ridiculously small

the sizing leaves a bit to be desired

they are way too tight

Color4%▄█▇▆▅▇

They do fade with time

Colour faded so badly within a month

Wish I had ordered another pair in a different colour

Comfort-Overall2%▄▆▅▆█▅

Very uncomfortable

Very uncomfortable when wet and walking around

very uncomfortable to wear

Leak-Proof2%▄█▄▃▄▄

They either leak

they are now leaking

leak at the edges

Quality-Overall2%▄█▆▆▂▄

Awful quality

cheaply made now

Disappointing for a popular brand

FAQ

Common Speedo questions

Answered from the same tracked data.