speedo
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.9%90-day search growth — must beat 0% to launch
Price range
Good£4.98–£30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,794.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 410K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, speedo is a £51K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
speedo market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 75%
- Out of stock
- 0.1%
- Avg brand age
- 43 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
97
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
26%
Top 20: 62%
Open market
15%
- Speedo61%
- Arcweg12%
- Trendy Boy4%
- LikeJump3%
- AMZSPORT3%
- Kiniki2%
- Open — no brand owns it (16 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +51.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top speedo search terms
- speedo mens swimwear88K/yr
- speedo68K/yr
- mens swim briefs53K/yr
- mens swimming briefs42K/yr
- speedos23K/yr
- swim briefs men20K/yr
- mens speedos18K/yr
- speedos mens swimwear13K/yr
- mens speedo swimming trunks14K/yr
- swimming briefs10K/yr
Top speedo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 3434
Speedo£12.124.4★2,648 rev
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 2828
Speedo£10.294.4★2,648 rev
Arcweg Mens Swimming Trunks Briefs Low Waist with Removable Pad Swimwear Elastic Beach Shorts Boxers Underwear Big Pineapple L(EU)
Arcweg£12.584.4★3,750 rev
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 3232
Speedo£12.294.4★2,648 rev
Speedo Mens Endurance + JaMer SwiMing Trunks | Chlorine Resistance | Comfort Fit | Swim Training | FitneS Black 3232
Speedo£12.154.5★1,951 rev
Newest
by launch date
Trendy Boy Mens Swimming Briefs Sports Swimsuit Quick Drying Swimming Briefs Classic Swim Brief (S LA661-Black)
Trendy Boy£6.7766 rev
Speedo Mens Solar Brief | Summer Style | Beach Wear | 5cm Coverage Swimwear Black 34
Speedo£17.6739 rev
adidas Mens 3 Stripes Swim Trunks Black/White L
adidas£12.11599 rev
AMZSPORT Swimming Trunks Men Quick Dry Swim Shorts Beach Board Swimwear BlackBlue L
AMZSPORT£11.872,627 rev
LikeJump Men Low Rise Swim Briefs Swimsuits Board Surf Shorts Trunks Swimsuits Bikini Bottom
LikeJump£12.28214 rev
Trending
90-day click momentum
Speedo Mens Endurance+ Aquashort SwiMing Trunks | Chlorine Resistant | Swim FitneS | Training | Holiday True Navy 3636
Speedo£17.784.3★
Speedo Mens Endurance+ Aquashort SwiMing Trunks | Chlorine Resistant | Swim FitneS | Training | Holiday Black 3838
Speedo£12.384.3★
Trendy Boy Mens Swimming Briefs Sports Swimsuit Quick Drying Swimming Briefs Classic Swim Brief (S LA661-Black)
Trendy Boy£6.774.3★
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Fed Red 3030
Speedo£15.584.4★
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training True Navy 3232
Speedo£15.194.4★
What buyers say about speedo
What buyers praise and complain about, mined from review topics.What buyers love
“Nice fit and smooth”
“Very comfortable”
“quality are upmarket”
“Good value”
“Perfect For Swimming”
“do not leak”
“no fogging”
“Does what its supposed to do”
“Very thick material looks quality worth the price”
“Good straps and quite easily adjustable”
What buyers complain about
“Ridiculously small”
“Awful quality”
“Broke in 2 years”
“Very uncomfortable”
“fogging an issue”
“Not waterproof”
“They either leak”
“you can't get the straps right on the crown of the head just slightly lower down. just feels different”
“I cant get them clean no matter what I try”
“They do fade with time”
Top return reasons
Common questions
- Is speedo profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 85 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +51.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the speedo niche?
- 22 brands and 97 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in speedo?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.9%.
- When does demand for speedo peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the speedo niche?
- Listings span £4.98–£30.52; the average listing price is £13.01 (sweet spot $15–$100). The average incumbent carries 2,795 reviews — the moat a new listing must climb.