Speedo
MaybeThe top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Speedo is a Maybe.
- Flapen Score
- 51 / 100Top 37% of 2,461 Fashion niches · +3 vs the category median of 4851
- Market size
- £51K/yr410K searches / yr
- 90-day growth
- +51.9%search demand this quarter
- Competition
- 26%top-5 click share · 22 brands · 97 sellers
Flapen Score
Speedo against its category
The dotted line is the Fashion average. Past it, Speedo is stronger. Inside it, weaker.
Market
The Speedo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Speedo 410K times last year and spent an estimated £51K. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- +51.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £51Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- speedo mens swimwear88K searches a year
02 · Price
A sale here is worth £13.01.
Listings sell for £13.01 on average, from £4.98 to £30.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.
- Average price
- £13.01under the $15 to $100 sweet spot
- Price range
- £4.98–£30.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #38 within Swim. It carries 2,795 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 0.1%
- Average rank
- #38in Swim
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,795per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Speedo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 3434
- Price
- £12.12
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago

Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 2828
- Price
- £10.29
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago

Arcweg Mens Swimming Trunks Briefs Low Waist with Removable Pad Swimwear Elastic Beach Shorts Boxers Underwear Big Pineapple L(EU)
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 3,750
- Age
- 4y ago

Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 3232
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago

Speedo Mens Endurance + JaMer SwiMing Trunks | Chlorine Resistance | Comfort Fit | Swim Training | FitneS Black 3232
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 1,951
- Age
- 5y ago
Trending
90-day click momentum
Speedo Mens Endurance+ Aquashort SwiMing Trunks | Chlorine Resistant | Swim FitneS | Training | Holiday True Navy 3636
- Price
- £17.78
- Rating
- 4.3/5
- Reviews
- 2,049
- Age
- 5y ago

Speedo Mens Endurance+ Aquashort SwiMing Trunks | Chlorine Resistant | Swim FitneS | Training | Holiday Black 3838
- Price
- £12.38
- Rating
- 4.3/5
- Reviews
- 2,049
- Age
- 5y ago

Trendy Boy Mens Swimming Briefs Sports Swimsuit Quick Drying Swimming Briefs Classic Swim Brief (S LA661-Black)
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago

Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Fed Red 3030
- Price
- £15.58
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago

Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training True Navy 3232
- Price
- £15.19
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago
Newest
by launch date
Trendy Boy Mens Swimming Briefs Sports Swimsuit Quick Drying Swimming Briefs Classic Swim Brief (S LA661-Black)
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago

Speedo Mens Solar Brief | Summer Style | Beach Wear | 5cm Coverage Swimwear Black 34
- Price
- £17.67
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago

adidas Mens 3 Stripes Swim Trunks Black/White L
- Price
- £12.11
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 1y ago

AMZSPORT Swimming Trunks Men Quick Dry Swim Shorts Beach Board Swimwear BlackBlue L
- Price
- £11.87
- Rating
- 4.6/5
- Reviews
- 2,627
- Age
- 2y ago

LikeJump Men Low Rise Swim Briefs Swimsuits Board Surf Shorts Trunks Swimsuits Bikini Bottom
- Price
- £12.28
- Rating
- 4.0/5
- Reviews
- 214
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
97
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
26%
Top 20: 62%
Open market
15%
- Speedo61%
- Arcweg12%
- Trendy Boy4%
- LikeJump3%
- AMZSPORT3%
- Kiniki2%
- Open — no brand owns it (16 brands, 15%)
Demand
Speedo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Speedo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- speedo mens swimwear88K/yr
- speedo68K/yr
- mens swim briefs53K/yr
- mens swimming briefs42K/yr
- speedos23K/yr
- swim briefs men20K/yr
- mens speedos18K/yr
- speedos mens swimwear13K/yr
- mens speedo swimming trunks14K/yr
- swimming briefs10K/yr
Reviews and returns
What reviews say buyers love and hate about Speedo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ridiculously small
the sizing leaves a bit to be desired
they are way too tight
Awful quality
cheaply made now
Disappointing for a popular brand
Broke in 2 years
For what I've paid for them id expect them to be a lot more durable
Very poor durability
Very uncomfortable
Very uncomfortable when wet and walking around
very uncomfortable to wear
fogging an issue
fog up
they fog like crazy
Love
Nice fit and smooth
Fit as expected
Excellent fit
Very comfortable
comfortable to wear
Very comfortable and has plenty of adjustability
quality are upmarket
Very good goggles
Excellent product
Good value
Good Value for Money
reasonable price
Perfect For Swimming
Excellent water resistance
completely waterproof
Return
2.9% Return rate 88% Fixable by listing
Ridiculously small
the sizing leaves a bit to be desired
they are way too tight
They do fade with time
Colour faded so badly within a month
Wish I had ordered another pair in a different colour
Very uncomfortable
Very uncomfortable when wet and walking around
very uncomfortable to wear
They either leak
they are now leaking
leak at the edges
Awful quality
cheaply made now
Disappointing for a popular brand
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Speedo questions
Answered from the same tracked data.









