Speedo
Speedo shows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Flapen Score
Is Speedo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Speedo is a £51K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Speedo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +51.9% over the last 90 days and 0.9% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 85 products
Top Speedo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 3434
- Price
- £12.12
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 2828
- Price
- £10.29
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago
Arcweg Mens Swimming Trunks Briefs Low Waist with Removable Pad Swimwear Elastic Beach Shorts Boxers Underwear Big Pineapple L(EU)
- Price
- £12.58
- Rating
- 4.4/5
- Reviews
- 3,750
- Age
- 4y ago
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Black 3232
- Price
- £12.29
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago
Speedo Mens Endurance + JaMer SwiMing Trunks | Chlorine Resistance | Comfort Fit | Swim Training | FitneS Black 3232
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 1,951
- Age
- 5y ago
Trending
90-day click momentum
Speedo Mens Endurance+ Aquashort SwiMing Trunks | Chlorine Resistant | Swim FitneS | Training | Holiday True Navy 3636
- Price
- £17.78
- Rating
- 4.3/5
- Reviews
- 2,049
- Age
- 5y ago
Speedo Mens Endurance+ Aquashort SwiMing Trunks | Chlorine Resistant | Swim FitneS | Training | Holiday Black 3838
- Price
- £12.38
- Rating
- 4.3/5
- Reviews
- 2,049
- Age
- 5y ago
Trendy Boy Mens Swimming Briefs Sports Swimsuit Quick Drying Swimming Briefs Classic Swim Brief (S LA661-Black)
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training Fed Red 3030
- Price
- £15.58
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago
Speedo Mens Endurance+ 7cm SwiMing Briefs| Chlorine Resistant | Swim FitneS | Training True Navy 3232
- Price
- £15.19
- Rating
- 4.4/5
- Reviews
- 2,648
- Age
- 5y ago
Newest
by launch dateTrendy Boy Mens Swimming Briefs Sports Swimsuit Quick Drying Swimming Briefs Classic Swim Brief (S LA661-Black)
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 1y ago
Speedo Mens Solar Brief | Summer Style | Beach Wear | 5cm Coverage Swimwear Black 34
- Price
- £17.67
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago
adidas Mens 3 Stripes Swim Trunks Black/White L
- Price
- £12.11
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 1y ago
AMZSPORT Swimming Trunks Men Quick Dry Swim Shorts Beach Board Swimwear BlackBlue L
- Price
- £11.87
- Rating
- 4.6/5
- Reviews
- 2,627
- Age
- 2y ago
LikeJump Men Low Rise Swim Briefs Swimsuits Board Surf Shorts Trunks Swimsuits Bikini Bottom
- Price
- £12.28
- Rating
- 4.0/5
- Reviews
- 214
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
97
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
26%
Top 20: 62%
Open market
15%
- Speedo61%
- Arcweg12%
- Trendy Boy4%
- LikeJump3%
- AMZSPORT3%
- Kiniki2%
- Open — no brand owns it (16 brands, 15%)
Speedo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.6×
Top Speedo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- speedo mens swimwear88K/yr
- speedo68K/yr
- mens swim briefs53K/yr
- mens swimming briefs42K/yr
- speedos23K/yr
- swim briefs men20K/yr
- mens speedos18K/yr
- speedos mens swimwear13K/yr
- mens speedo swimming trunks14K/yr
- swimming briefs10K/yr
What reviews say buyers love and hate about Speedo
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Nice fit and smooth”
“Very comfortable”
“quality are upmarket”
“Good value”
“Perfect For Swimming”
What buyers complain about
59% of reviews“Ridiculously small”
“Awful quality”
“Broke in 2 years”
“Very uncomfortable”
“fogging an issue”
Speedo return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Speedo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
