Skip to content

Southampton Fc

Fail

The top 5 brands take 100% of clicks, so Southampton Fc is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£31K/yr77K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
90%top-5 click share · 4 brands · 8 sellers

Flapen Score

Southampton Fc against its category

The dotted line is the Fashion average. Past it, Southampton Fc is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Southampton Fc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Southampton Fc 77K times last year and spent an estimated £31K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
2.3%
Market size, estimated
£31Ka year
Peak month
December7.9× the quietest month
Top search term
southampton fc24K searches a year

02 · Price

A sale here is worth £17.43.

Listings sell for £17.43 on average, from £6.96 to £35.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.43 that is £0 to £2K a year per listing.

Average price
£17.43inside the $15 to $100 sweet spot
Price range
£6.96–£35.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,046 within Luggage & Travel Gear. It carries 468 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
9.0%
Average rank
#1,046in Luggage & Travel Gear
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Southampton Fc products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • FOCO91%
  • bring me socks5%
  • Stuff42%
  • Shaw T-Shirts2%
  • Open — no brand owns it (0%)

Demand

Southampton Fc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Southampton Fc search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • southampton fc24K/yr
  • southampton fc merchandise14K/yr
  • southampton fc gifts29K/yr
  • southampton8K/yr
  • southampton football2K/yr

Reviews and returns

What reviews say buyers love and hate about Southampton Fc

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Display-Overall”
50%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.4%of orders come back
“instructions could be clearer”
A buyer, on “Instructions/User Manual/Troubleshooting”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Southampton Fc questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data