How competitive is the Southampton Fc niche on Amazon United Kingdom?

4 brands and 8 sellers compete in Southampton Fc on Amazon United Kingdom. The top 5 Southampton Fc products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Southampton Fc?

Southampton Fc buyers on Amazon United Kingdom complain most about Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Southampton Fc niche?

Southampton Fc sells for £17.43 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.96–£35.43. The average incumbent carries 468 reviews — the moat a new listing must climb.

Southampton Fc

brand-locked demand (top 5 brands take 100% of clicks) — Southampton Fc doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Southampton Fc profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Southampton Fc is a £31K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Southampton Fc: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.2% over the last 90 days and 2.3% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr2K

Search volume / yr+15.2%77K

Conversion rate2.3%

Avg price£17.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 8

Top-5 product click share90%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Southampton Fc products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FOCO Officially Licensed Southampton FC Grey Mono Football Boot Shoe Bag

Price: £17.02
Rating: 4.6/5
Reviews: 136
Age: 11mo ago

FOCO Football Club Heather Grey Wallet (Southampton)

Price: £10.88
Rating: 4.7/5
Reviews: 166
Age: 6y ago

FOCO Officially Licensed Football Heather Grey Backpack Rucksack School Bag (Southampton)

Price: £26.12
Rating: 4.5/5
Reviews: 1,014
Age: 7y ago

Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (Red/White)

Price: £6.96
Rating: 4.7/5
Reviews: 2,174
Age: 5y ago

FOCO Officially Licensed Southampton FC 3D BRXLZ Bricks Football Construction Toy Model

Price: £25.34
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Newest

by launch date

FOCO Officially Licensed Southampton FC 3D BRXLZ Bricks Football Construction Toy Model

Price: £25.34
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

FOCO Officially Licensed Southampton FC Football BRXLZ Bricks 3D Coach Toy Model - Premier League Construction Toy - 1420 Pieces - Ages 12+ - Sports Merchandise

Price: £35.43
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

FOCO Officially Licensed Southampton FC Grey Mono Football Boot Shoe Bag

Price: £17.02
Rating: 4.6/5
Reviews: 136
Age: 11mo ago

FOCO Officially Licensed Ultra Action Drawstring Football Bag (Southampton FC)

Price: £14.98
Rating: 4.5/5
Reviews: 49
Age: 1y ago

Funny Football Mug Gift for Southampton Fans - Footy Only Cup - Joke Xmas Birthday Mugs Present Gifts for Son Dad Brother Uncle Colleague Friend Cousin 11oz Ceramic Dishwasher Safe Coffee Tea Cup

Price: £8.68
Rating: 4.7/5
Reviews: 659
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

FOCO91%
bring me socks5%
Stuff42%
Shaw T-Shirts2%
Open — no brand owns it (0%)

Southampton Fc demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR2.3%Products9Brands4Top 5 Brands100%OOS Rate9.0%Rating4.7★Reviews468Avg BSR#1,046

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Top Southampton Fc search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

southampton fc24K/yr +38.9%0.6% conv.
southampton fc merchandise14K/yr +45.5%0.3% conv.
southampton fc gifts29K/yr -33.6%0.4% conv.
southampton8K/yr +36.5%0.3% conv.
southampton football2K/yr +44.3%1.3% conv.

What reviews say buyers love and hate about Southampton Fc

What buyers mention most, as a share of all reviews.

What buyers love

50% of reviews

Display-Overall50%

“a decent fun collectible display piece”

What buyers complain about

50% of reviews

Instructions/User Manual/Troubleshooting50%

“instructions could be clearer”

Southampton Fc return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Southampton Fc questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Southampton Fc 35/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +15.2% over the last 90 days.