Skip to content

Sorry

Fail

Shoppers spend only $39K a year here, so Sorry is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£39K/yr125K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
48%top-5 click share · 26 brands · 53 sellers

Flapen Score

Sorry against its category

The dotted line is the Fashion average. Past it, Sorry is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sorry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sorry 125K times last year and spent an estimated £39K. The top 5 brands take 55% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
3.0%
Market size, estimated
£39Ka year
Peak month
November1.7× the quietest month
Top search term
sorry50K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £3.46 to £33.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.28 that is £0 to £1K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£3.46–£33.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,556 within Jewellery. It carries 1,847 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
97%
Out of stock, average day
10.0%
Average rank
#2,556in Jewellery
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,847per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sorry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

53

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

48%

Top 20: 91%

Open market

39%

  • Big Red Egg13%
  • Generic13%
  • SMILE GIFTS UK11%
  • Gifted Happiness10%
  • Jeasona8%
  • Baking Friends6%

Demand

Sorry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Sorry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sorry50K/yr
  • im sorry gifts for her15K/yr
  • im sorry gifts11K/yr
  • im sorry gifts for him11K/yr
  • sorry gifts for her9K/yr
  • im sorry7K/yr
  • apology gifts for her6K/yr
  • sorry gifts for him7K/yr
  • sorry gift5K/yr
  • sorry gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Sorry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.12

Too small

bit smaller size than expected

Such a ridiculously small item for £10

Value For Money17%−0.03

Look more expensive than they were

definitely over priced for the size

Overpriced tat

Quality-Overall11%+0.77

Looks and feels cheap and is

Not good quality

Not good quality stuff

Durability10%−0.05

Disappointed as it broke within a month

Only lasted about a month

They both broke within a month

Functionality-Overall7%

It didn't work

Love

Quality-Overall29%+0.77

Very nice, cute handmade crotchet, excellent for gift

Good quality socks

Excellent Quality

Gifting Purpose28%+2.09

Valentines gift

Beautiful gift

Nice gift, well received

Value For Money7%−0.03

Excellent value for money

the price is very reasonable

Good price

Advertised Vs Actual Product7%+0.30

was exactly as advertised

Looks just like the image

As described

Color5%+0.44

Lovely subtle colours

good mix of colours

Amazing colours

Return

0.5% Return rate 45% Fixable by listing

Size-Overall34%▄▅▄▁█▁

Too small

bit smaller size than expected

Such a ridiculously small item for £10

Quality-Overall22%▃▅▆▇▃█

Looks and feels cheap and is

Not good quality

Not good quality stuff

Value For Money8%▇▄█▁▇▄

Look more expensive than they were

definitely over priced for the size

Overpriced tat

Material Quality7%▁▆█▁▁▁
Gifting Purpose5%▁▁▁█▅▃

FAQ

Common Sorry questions

Answered from the same tracked data.