Sorry
a small market ($39K/yr) — Sorry doesn't clear our bar today.
Flapen Score
Is Sorry profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sorry is a £39K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Sorry: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.4% over the last 90 days and 3.0% of searches end in a purchase.
£39K
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Sorry products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SORRY IM SUCH A DICKHEAD - Adorable Lovely Soft Brown Teddy Bear - Gift Present
- Price
- £17.12
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 13y ago
gift Apology Necklace for Partner Wife Girlfriend from Boyfriend/Husband
- Price
- £17.29
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 3y ago
A Little Bag to say IM SORRY. Apology Gift. Im Sorry
- Price
- £8.41
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 3y ago
Gifted Happiness Im Sorry Necklace Gift Apology Gift with Message Card Sentimental Forgiveness Gift for Her Romantic Pendant Necklace for Girlfriend Wife or Partner
- Price
- £17.49
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago
Im Sorry Apology Chocolate Sweets Gift Box Hamper Pick N Mix Present
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 5y ago
Trending
90-day click momentum
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Jeasona Funny Socks Men 9-11 Funny Gifts for Men Rude Christmas for Him Secret Santa Gifts Bald Joke Gifts Silly Presents Fun Birthday Funky Socks
- Price
- £7.81
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
KORAS Gifts for Him Black Onyx Stone Bracelet for Boyfriend Husband Adjustable Beads Bracelet Present for Anniversary Birthday Fathers Day Christmas
- Price
- £11.14
- Rating
- 4.4/5
- Reviews
- 523
- Age
- 3y ago
HZJ-AIGO Pocket Hug Token Long Distance Relationship Gifts Thinking of You Gifts Isolation Gifts Stainless Steel Double Sided Inspirational Gifts Stocking Fillers Christmas Gift (C)
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 4y ago
Sorry Gift for Her Compact Makeup Mirror for Women Apology Gift for Her Apologizing Sorry Gifts for Family Best Friend Girlfriend Wife Sister Colleagues Forgiveness Gifts Folding Makeup Mirror
- Price
- £6.80
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Newest
by launch date
Sorry Card with Red Heart - 145mm x 145mm Square Apology Greeting Card with Kraft Envelope Cute Minimalist Design for Boyfriend Girlfriend Husband Wife Friends
- Price
- £3.46
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago
Sorry Gift for Her Compact Makeup Mirror for Women Apology Gift for Her Apologizing Sorry Gifts for Family Best Friend Girlfriend Wife Sister Colleagues Forgiveness Gifts Folding Makeup Mirror
- Price
- £6.80
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 1y ago
Jeasona Funny Socks Men 9-11 Funny Gifts for Men Rude Christmas for Him Secret Santa Gifts Bald Joke Gifts Silly Presents Fun Birthday Funky Socks
- Price
- £7.81
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago
Gifted Happiness Im Sorry Necklace Gift Apology Jewellery with Message Card Sentimental Forgiveness Gift for Her Romantic Heart Pendant Necklace for Girlfriend Wife or Partner
- Price
- £17.28
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
53
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
48%
Top 20: 91%
Open market
39%
- Big Red Egg13%
- Generic13%
- SMILE GIFTS UK11%
- Gifted Happiness10%
- Jeasona8%
- Baking Friends6%
Sorry demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Sorry search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sorry50K/yr
- im sorry gifts for her15K/yr
- im sorry gifts11K/yr
- im sorry gifts for him11K/yr
- sorry gifts for her9K/yr
- im sorry7K/yr
- apology gifts for her6K/yr
- sorry gifts for him7K/yr
- sorry gift5K/yr
- sorry gifts4K/yr
What reviews say buyers love and hate about Sorry
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Very nice, cute handmade crotchet, excellent for gift”
“Valentines gift”
“Excellent value for money”
“was exactly as advertised”
“Lovely subtle colours”
What buyers complain about
80% of reviews“Too small”
“Look more expensive than they were”
“Looks and feels cheap and is”
“Disappointed as it broke within a month”
“It didn't work”
Sorry return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sorry questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
