Is sorry profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (47/100).

How competitive is the sorry niche?

26 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in sorry?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.

When does demand for sorry peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the sorry niche?

Listings span £3.46–£33.45; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.

sorry

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Good£3.46–£33.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,846.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.28

avg listing price — sweet spot $15–$100

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Market size

Bad£39K

£39K/yr · 125K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, sorry is a £39K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sorry market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £31K–£41K; units × avg price
Conversion rate: 3.0%
Avg BSR: #2,556
Page quality: 0%
Prime: 97%
Sponsored: 67%
Out of stock: 10.0%
Avg brand age: 28 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

48%

Top 20: 91%

Open market

39%

Big Red Egg13%
Generic13%
SMILE GIFTS UK11%
Gifted Happiness10%
Jeasona8%
Baking Friends6%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -18.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top sorry search terms

sorry50K/yr -29.8%0.9% conv.
im sorry gifts for her15K/yr +1.3%4.3% conv.
im sorry gifts11K/yr -19.4%2.1% conv.
im sorry gifts for him11K/yr -19.8%3.0% conv.
sorry gifts for her9K/yr -10.7%2.9% conv.
im sorry7K/yr -11.3%2.8% conv.
apology gifts for her6K/yr +8.5%2.9% conv.
sorry gifts for him7K/yr -17.5%2.6% conv.
sorry gift5K/yr -16.7%2.1% conv.
sorry gifts4K/yr -0.1%2.1% conv.

All search terms

Top sorry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SORRY IM SUCH A DICKHEAD - Adorable Lovely Soft Brown Teddy Bear - Gift Present

Big Red Egg£17.124.7★14 rev

gift Apology Necklace for Partner Wife Girlfriend from Boyfriend/Husband

Generic£17.294.2★54 rev

A Little Bag to say IM SORRY. Apology Gift. Im Sorry

SMILE GIFTS UK£8.414.0★18 rev

Gifted Happiness Im Sorry Necklace Gift Apology Gift with Message Card Sentimental Forgiveness Gift for Her Romantic Pendant Necklace for Girlfriend Wife or Partner

Gifted Happiness£17.494.3★28 rev

Im Sorry Apology Chocolate Sweets Gift Box Hamper Pick N Mix Present

Baking Friends£8.724.6★42 rev

Newest

by launch date

Sorry Card with Red Heart - 145mm x 145mm Square Apology Greeting Card with Kraft Envelope Cute Minimalist Design for Boyfriend Girlfriend Husband Wife Friends

Purple Fox£3.467 rev

8mo ago

Sorry Gift for Her Compact Makeup Mirror for Women Apology Gift for Her Apologizing Sorry Gifts for Family Best Friend Girlfriend Wife Sister Colleagues Forgiveness Gifts Folding Makeup Mirror

Jielahua£6.802 rev

11mo ago

VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples

VELENTI£8.302,242 rev

1y ago

Jeasona Funny Socks Men 9-11 Funny Gifts for Men Rude Christmas for Him Secret Santa Gifts Bald Joke Gifts Silly Presents Fun Birthday Funky Socks

Jeasona£7.81108 rev

1y ago

Gifted Happiness Im Sorry Necklace Gift Apology Jewellery with Message Card Sentimental Forgiveness Gift for Her Romantic Heart Pendant Necklace for Girlfriend Wife or Partner

Gifted Happiness£17.288 rev

2y ago

What buyers say about sorry

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Very nice, cute handmade crotchet, excellent for gift”

Gifting Purpose28%

“Valentines gift”

Value For Money7%

“Excellent value for money”

Advertised Vs Actual Product7%

“was exactly as advertised”

Color5%

“Lovely subtle colours”

Size-Overall4%

“Fits beautifully”

Soft Feel4%

“Cute and soft”

Design-Overall3%

“Pretty design”

Comfort-Overall2%

“comfortable”

Fun/Entertainment Experience1%

“Family Fun”

What buyers complain about

Size-Overall28%

“Too small”

Value For Money17%

“Look more expensive than they were”

Quality-Overall11%

“Looks and feels cheap and is”

Durability10%

“Disappointed as it broke within a month”

Functionality-Overall7%

“It didn't work”

Stitch/Finish/Polish4%

“have been blatantly repaired with stitching of the wrong colour”

Strap/String Quality2%

“Flimsy string”

Strength2%

“Flimsy string”

Top return reasons

Size-Overall34%

Quality-Overall22%

Value For Money8%

Material Quality7%

Gifting Purpose5%

Wrist Fit3%

Advertised Vs Actual Product3%

Chain/Key Quality2%

Gap/Hole2%

Ankle Support2%

Common questions

Is sorry profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (47/100).
How competitive is the sorry niche?: 26 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in sorry?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
When does demand for sorry peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the sorry niche?: Listings span £3.46–£33.45; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.