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Sooty and Sweep

Fail

The top 5 brands take 100% of clicks, so Sooty and Sweep is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£32K/yr77K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
86%top-5 click share · 2 brands · 21 sellers

Flapen Score

Sooty and Sweep against its category

The dotted line is the Fashion average. Past it, Sooty and Sweep is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sooty and Sweep market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sooty and Sweep 77K times last year and spent an estimated £32K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
3.2%
Market size, estimated
£32Ka year
Peak month
December2.7× the quietest month
Top search term
sooty and sweep34K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £9.20 to £16.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £13.12 that is £3K to £7K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£9.20–£16.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #3,111 within Novelty & Special Use Clothing. It carries 506 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
10.0%
Average rank
#3,111in Novelty & Special Use Clothing
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
506per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Sooty96%
  • mugmart4%

Demand

Sooty and Sweep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Sooty and Sweep search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sooty and sweep34K/yr
  • sooty and sweep merchandise10K/yr
  • sooty15K/yr
  • sooty and sweep puppet7K/yr
  • sooty and sweep gifts5K/yr
  • sooty puppet5K/yr

Reviews and returns

What reviews say buyers love and hate about Sooty and Sweep

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.01

Also both the gloves are really short for adult hands

Sooty looks quite big compared to Sweep

Too small

Functionality-Overall33%−0.11

NO WAND AND NO SQUEAK

Sweeps squeak doesnt work

Design-Overall6%−0.02

Design could be better

Noise Level6%−0.02

.it just makes a one pitch sound so nothing like original Sweeps reed sound

Quality-Overall3%+3.06

Appalling Quality

as the quality now is just shocking

Love

Quality-Overall44%+3.06

Looks good well made

the t. shirt seems good quality

Brilliant quality

Fun/Entertainment Experience13%+0.48

full of fun

great fun for kids

Good fun

Gifting Purpose11%+0.55

it was a gift

Great gift for my Granddaughter

a brilliant gift for all Sooty fans

Soft Feel10%

soft

Very soft fur and cute expression

Otherwise, Sweep is lovely and feels lovely and soft to the touch

Value For Money6%+0.32

Fab price for a gift

Great value

Fabulous value

Return

0.5% Return rate 55% Fixable by listing

Size-Overall46%▅▄▁█▄▅

Also both the gloves are really short for adult hands

Sooty looks quite big compared to Sweep

Too small

Gifting Purpose12%▇█▁▁▁▁
Quality-Overall12%▃▃▁▁▁█

Appalling Quality

as the quality now is just shocking

Stitch/Finish/Polish6%▅▁▁█▁▁
Functionality-Overall6%▁▆▁▁█▁

NO WAND AND NO SQUEAK

Sweeps squeak doesnt work

FAQ

Common Sooty and Sweep questions

Answered from the same tracked data.