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Sonic Costume

Fail

Demand is soft, at -84.8% this quarter, so Sonic Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£19K/yr104K searches / yr
90-day growth
-84.8%search demand this quarter
Competition
49%top-5 click share · 6 brands · 31 sellers

Flapen Score

Sonic Costume against its category

The dotted line is the Fashion average. Past it, Sonic Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic Costume 104K times last year and spent an estimated £19K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-84.8%
Conversion, latest week
1.0%
Market size, estimated
£19Ka year
Peak month
March14.5× the quietest month
Top search term
sonic costume67K searches a year

02 · Price

A sale here is worth £17.76.

Listings sell for £17.76 on average, from £10.66 to £35.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.76 that is £0 to £2K a year per listing.

Average price
£17.76inside the $15 to $100 sweet spot
Price range
£10.66–£35.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #597 within Boys. It carries 590 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
82%
Out of stock, average day
14.7%
Average rank
#597in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
590per listing
Listings tracked
39

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sonic Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£766£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

31

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 81%

Open market

0%

  • Sonic The Hedgehog66%
  • Disguise16%
  • Rubies14%
  • Ciao3%
  • Snuggz1%
  • Get Trend1%

Demand

Sonic Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 14.5×

Search terms

Top Sonic Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sonic costume67K/yr
  • sonic costume kids11K/yr
  • sonic the hedgehog costume13K/yr
  • sonic dress up5K/yr
  • sonic costume 7-84K/yr
  • sonic costume 4-54K/yr
  • sonic costume 5-6717/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Costume

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Comes up small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sonic Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data