Skip to content

Sonic Costume

Fail

Demand is soft, at -84.8% this quarter, so Sonic Costume is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£19K/yr104K searches / yr
90-day growth
-84.8%search demand this quarter
Competition
49%top-5 click share · 6 brands · 31 sellers

Flapen Score

Sonic Costume against its category

The dotted line is the Fashion average. Past it, Sonic Costume is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic Costume 104K times last year and spent an estimated £19K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-84.8%
Conversion, latest week
1.0%
Market size, estimated
£19Ka year
Peak month
March14.5× the quietest month
Top search term
sonic costume67K searches a year

02 · Price

A sale here is worth £17.76.

Listings sell for £17.76 on average, from £10.66 to £35.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.76 that is £0 to £2K a year per listing.

Average price
£17.76inside the $15 to $100 sweet spot
Price range
£10.66–£35.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #597 within Boys. It carries 590 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
82%
Out of stock, average day
14.7%
Average rank
#597in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
590per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sonic Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£766£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

31

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 81%

Open market

0%

  • Sonic The Hedgehog66%
  • Disguise16%
  • Rubies14%
  • Ciao3%
  • Snuggz1%
  • Get Trend1%

Demand

Sonic Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 14.5×

Search terms

Top Sonic Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic costume67K/yr
  • sonic costume kids11K/yr
  • sonic the hedgehog costume13K/yr
  • sonic dress up5K/yr
  • sonic costume 7-84K/yr
  • sonic costume 4-54K/yr
  • sonic costume 5-6717/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.13

Comes up small

yet they were still really tight

Tiny

Durability13%−0.11

Didn't last long

Quality-Overall13%+2.89

Very poor quality

Stitch/Finish/Polish13%−0.11

Bad seams

Print Quality6%−0.05

sadly its the same on both so assuming its a printing error

Love

Quality-Overall40%+2.89

Great Quality Sonic Onesie – Perfect for Little Fans

Fantastic quality

Good quality and reasonable price, the material has a soft feel to it,

Size-Overall28%−0.13

Nice good size

Good size for my 9 year old

Fit looks true to size

Fun/Entertainment Experience6%+0.51

Fun for a stag party

the stag found it in fun

play while wearing it

Material Quality6%+0.47

The material is soft

The material feels fine – light cotton

nice material good quality

Comfort-Overall3%+0.25

comfortable

cosy — ideal for bedtime or just lounging around the house —

Im told they are comfortable

Return

2.9% Return rate 86% Fixable by listing

Size-Overall84%▅▇█▆▇█

Comes up small

yet they were still really tight

Tiny

Quality-Overall5%█▂▂▁▃▁

Very poor quality

Length3%█▁▃▁█▁
Value For Money2%▁▁▁█▁▁
Zipper Quality2%█▅▁▁▁▁

FAQ

Common Sonic Costume questions

Answered from the same tracked data.