Softshell Jackets Mens

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-52.7%

Conversion, latest week

0.1%

Market size, estimated

£19Ka year

Top search term

softshell jackets mens58K searches a year

Listings sell for £39.39 on average, from £10.99 to £206.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £39.39 that is £0 to £4K a year per listing.

Average price

£39.39inside the $15 to $100 sweet spot

Price range

£10.99–£206.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

7.7%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #170 within Coats, Jackets & Gilets. It carries 885 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

85%

Out of stock, average day

7.1%

Average rank

#170in Coats, Jackets & Gilets

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

885per listing

Listings tracked

195

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months