Softshell Jackets Mens

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-52.7%

Conversion, latest week

0.1%

Market size, estimated

£19Ka year

Top search term

softshell jackets mens58K searches a year

Listings sell for £39.39 on average, from £10.99 to £206.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £39.39 that is £0 to £4K a year per listing.

Average price

£39.39inside the $15 to $100 sweet spot

Price range

£10.99–£206.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

7.7%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #170 within Coats, Jackets & Gilets. It carries 885 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

85%

Out of stock, average day

7.1%

Average rank

#170in Coats, Jackets & Gilets

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

885per listing

Listings tracked

195

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months