Softshell Jackets Mens
soft demand (-52.7% this quarter) — Softshell Jackets Mens doesn't clear our bar today.
Flapen Score
Is Softshell Jackets Mens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Softshell Jackets Mens is a £19K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 40/100.
Softshell Jackets Mens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -52.7% over the last 90 days and 0.1% of searches end in a purchase.
£19K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 195 products
Top Softshell Jackets Mens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Columbia Mens Softshell Jacket Cascade Ridge III
- Price
- £47.30
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 2y ago
Regatta Professional Mens Ablaze Printable Softshell Jacket
- Price
- £12.99
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 7y ago
Kelmon Mens Softshell Jacket Warm Fleece Waterproof Military Tactical Jacket Outdoor Windproof Functional Jacket with Multiple Pockets Hood Jackets Hunting Hiking
- Price
- £32.20
- Rating
- 4.1/5
- Reviews
- 1,933
- Age
- 3y ago
Fort Mens 204 Selkirk Soft Shell Jacket Black L UK
- Price
- £16.20
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 14y ago
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Blue L
- Price
- £29.72
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago
Trending
90-day click momentum
Tommy Jeans Mens Windbreaker Jacket with Stretch Cuffs and Hem Blue (Dark Night Navy) L
- Price
- £65.30
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 1y ago
Columbia Mens Softshell Jacket Cascade Ridge III
- Price
- £47.30
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 2y ago
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Grey L
- Price
- £30.25
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Midnight Blue S
- Price
- £30.34
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago
Kelmon Mens Softshell Jacket Warm Fleece Waterproof Military Tactical Jacket Outdoor Windproof Functional Jacket with Multiple Pockets Hood Jackets Hunting Hiking
- Price
- £28.87
- Rating
- 4.1/5
- Reviews
- 1,933
- Age
- 3y ago
Newest
by launch dateTommy Jeans Mens Windbreaker Jacket with Stretch Cuffs and Hem Blue (Dark Night Navy) L
- Price
- £65.30
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 1y ago
Two Bare Feet Mens Softshell Jacket - 8K Water Resistant Breathable Lightweight Work Jacket Windproof Outdoor Hiking Coat for Rainy and Cold Weather (L Black)
- Price
- £24.07
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 1y ago
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Blue L
- Price
- £29.72
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Midnight Blue S
- Price
- £30.34
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Black XL
- Price
- £29.84
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
Brands
43 rising
Sellers
129
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
13%
Top 20: 33%
Open market
34%
- 33,000ft27%
- Tommy Hilfiger14%
- Regatta9%
- Columbia6%
- Mountain Warehouse5%
- Kelmon5%
Softshell Jackets Mens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Softshell Jackets Mens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- softshell jackets mens58K/yr
- mens softshell jackets34K/yr
- down jacket36K/yr
- soft shells jacket for men33K/yr
- tommy hilfiger mens jackets79K/yr
- tommy hilfiger mens jacket17K/yr
- tommy hilfiger jacket mens16K/yr
- mens north face jackets22K/yr
- mens coats and jackets winter sale clearance north face15K/yr
- mens puffer jacket with hood6K/yr
What reviews say buyers love and hate about Softshell Jackets Mens
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“is a snug fit”
“Excellent quality”
“on this occasion it was worth the money”
“Keeps you warm”
“perfect lightweight out door coat for all my needs”
What buyers complain about
57% of reviews“terrible fit”
“wasn't prepared for the quality i received”
“a bit on the expensive side”
“Misleading information”
“but dont expect black as I would say more navy blue”
Softshell Jackets Mens return rate & reasons
Why buyers send it back, as a share of all return requests.
7.7%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Softshell Jackets Mens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
