softshell jackets mens
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible£39.39avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good884.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£10.99–£206.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad£19K£19K/yr · 324K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, softshell jackets mens is a £19K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
softshell jackets mens market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £30K–£39K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 76%
- Out of stock
- 7.1%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
129
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
13%
Top 20: 33%
Open market
34%
- 33,000ft27%
- Tommy Hilfiger14%
- Regatta9%
- Columbia6%
- Mountain Warehouse5%
- Kelmon5%
Demand
Weekly Amazon search volume, last 32 weeks — -52.7% search growth over the last 90 days.Top softshell jackets mens search terms
- softshell jackets mens58K/yr
- mens softshell jackets34K/yr
- down jacket36K/yr
- soft shells jacket for men33K/yr
- tommy hilfiger mens jackets79K/yr
- tommy hilfiger mens jacket17K/yr
- tommy hilfiger jacket mens16K/yr
- mens north face jackets22K/yr
- mens coats and jackets winter sale clearance north face15K/yr
- mens puffer jacket with hood6K/yr
Top softshell jackets mens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Softshell Jacket Cascade Ridge III
Columbia£47.304.4★480 rev
Regatta Professional Mens Ablaze Printable Softshell Jacket
Regatta£12.994.4★69 rev
Kelmon Mens Softshell Jacket Warm Fleece Waterproof Military Tactical Jacket Outdoor Windproof Functional Jacket with Multiple Pockets Hood Jackets Hunting Hiking
Kelmon£32.204.1★1,933 rev
Fort Mens 204 Selkirk Soft Shell Jacket Black L UK
FORT£16.204.5★1,011 rev
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Blue L
33,000ft£29.724.7★294 rev
Newest
by launch date
Tommy Jeans Mens Windbreaker Jacket with Stretch Cuffs and Hem Blue (Dark Night Navy) L
Tommy Jeans£65.3064 rev
Two Bare Feet Mens Softshell Jacket - 8K Water Resistant Breathable Lightweight Work Jacket Windproof Outdoor Hiking Coat for Rainy and Cold Weather (L Black)
Two Bare Feet£24.0764 rev
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Blue L
33,000ft£29.72294 rev
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Midnight Blue S
33,000ft£30.34294 rev
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Black XL
33,000ft£29.84294 rev
Trending
90-day click momentumTommy Jeans Mens Windbreaker Jacket with Stretch Cuffs and Hem Blue (Dark Night Navy) L
Tommy Jeans£65.304.6★
Columbia Mens Softshell Jacket Cascade Ridge III
Columbia£47.304.4★
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Dark Grey L
33,000ft£30.254.7★
33 000ft Mens Waterproof Jackets Fleece Lining Softshell Jackets mens Outdoor Windproof Work Hiking Jackets for Men with Zip Pocket Midnight Blue S
33,000ft£30.344.7★
Kelmon Mens Softshell Jacket Warm Fleece Waterproof Military Tactical Jacket Outdoor Windproof Functional Jacket with Multiple Pockets Hood Jackets Hunting Hiking
Kelmon£28.874.1★
What buyers say about softshell jackets mens
What buyers praise and complain about, mined from review topics.What buyers love
“is a snug fit”
“Excellent quality”
“on this occasion it was worth the money”
“Keeps you warm”
“perfect lightweight out door coat for all my needs”
“extremely comfortable”
“Totally water proof inside and out”
“The pockets are deep”
“Nice and soft”
“Very useful for changeable weather”
What buyers complain about
“terrible fit”
“wasn't prepared for the quality i received”
“a bit on the expensive side”
“Misleading information”
“but dont expect black as I would say more navy blue”
“the fleece could be a bit thicker”
“Poor zips”
“Not keen on material”
“Not water proof”
“pockets not zipped”
Top return reasons
Common questions
- Is softshell jackets mens profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 195 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the softshell jackets mens niche?
- 43 brands and 129 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in softshell jackets mens?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 7.7% — above our launch gate.
- What does it cost to enter the softshell jackets mens niche?
- Listings span £10.99–£206.87; the average listing price is £39.39 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.