Soft Toys for Girls
FailShoppers spend only $18K a year here, so Soft Toys for Girls is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £18K/yr175K searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 64 sellers
Flapen Score
Soft Toys for Girls against its category
The dotted line is the Fashion average. Past it, Soft Toys for Girls is stronger. Inside it, weaker.
Market
The Soft Toys for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soft Toys for Girls 175K times last year and spent an estimated £18K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £18Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- nici49K searches a year
02 · Price
A sale here is worth £7.50.
Listings sell for £7.50 on average, from £1.85 to £23.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.50 that is £0 to £750 a year per listing.
- Average price
- £7.50under the $15 to $100 sweet spot
- Price range
- £1.85–£23.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£750
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #702 within Luggage & Travel Gear. It carries 2,523 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 15.2%
- Average rank
- #702in Luggage & Travel Gear
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,523per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Soft Toys for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nici 47862 Meerkat Keyring 10 cm Cartoon Brown
- Price
- £3.30
- Rating
- 4.7/5
- Reviews
- 570
- Age
- 4y ago

NICI 49106 Cuddly Unicorn Midnight Floral 22cm Pink Standing-Sustainable Made Plush Cute Soft Toy to Cuddle and Play with for Children & Adults Gift idea
- Price
- £3.00
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 3y ago

NICI 49176 Kuscheltier Robbe Boubelle weiß schlenkernd Phoque Cuddly GLUBSCHIS Seal 15cm White Dangling-Sustainable Made Plush Cute Soft Toy to Cuddle and Play with for Children & Adults Gift idea
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 3y ago

NICI Guardian Angel Keyring with Heart and Glitter Wings 7 cm - Lucky Charm Angel I Angel Keyring for Lanyard Keychain & Key ring- 46121
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 623
- Age
- 5y ago

GUESS HOW MUCH I LOVE YOU HARE Brown
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 5,890
- Age
- 12y ago
Trending
90-day click momentum
Mewaii Weighted Sloth Teddy Plush 1.5KG Weighted Stuffed Animal 53CM Pillow for Kids Soft Weighted Comfort & Cozy Plush Toy Sloth Gifts for Women Girls Adults
- Price
- £22.50
- Rating
- 4.6/5
- Reviews
- 1,501
- Age
- 11mo ago

Nici 47862 Meerkat Keyring 10 cm Cartoon Brown
- Price
- £3.30
- Rating
- 4.7/5
- Reviews
- 570
- Age
- 4y ago

Naturally KIDS Unicorn Toys Birthday Gifts for Girls 3 Year Old Girl Gifts for 2 Year Olds Girls Unicorn Backpack
- Price
- £23.91
- Rating
- 4.8/5
- Reviews
- 18,923
- Age
- 6y ago

Nici 49156 Cuddly otter Oda 35cm grey dangling-Sustainable made plush cute soft toy to cuddle and play with for Children & adults gift idea
- Price
- £7.67
- Rating
- 4.8/5
- Reviews
- 636
- Age
- 3y ago

Nici 49205 MagNICI Squirrel Coleen 12cm orange
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 3y ago
Newest
by launch date
Mewaii Weighted Sloth Teddy Plush 1.5KG Weighted Stuffed Animal 53CM Pillow for Kids Soft Weighted Comfort & Cozy Plush Toy Sloth Gifts for Women Girls Adults
- Price
- £22.50
- Rating
- 4.6/5
- Reviews
- 1,501
- Age
- 11mo ago

NICI 49106 Cuddly Unicorn Midnight Floral 22cm Pink Standing-Sustainable Made Plush Cute Soft Toy to Cuddle and Play with for Children & Adults Gift idea
- Price
- £3.00
- Rating
- 4.8/5
- Reviews
- 839
- Age
- 3y ago

NICI 49176 Kuscheltier Robbe Boubelle weiß schlenkernd Phoque Cuddly GLUBSCHIS Seal 15cm White Dangling-Sustainable Made Plush Cute Soft Toy to Cuddle and Play with for Children & Adults Gift idea
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 3y ago

Nici 49407 Love cat Fluffy 25cm Dangling Gray-Sustainable Made Plush Cute Soft Toy to Cuddle and Play with for Children & Adults Gift idea
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 3y ago

Nici 49156 Cuddly otter Oda 35cm grey dangling-Sustainable made plush cute soft toy to cuddle and play with for Children & adults gift idea
- Price
- £7.67
- Rating
- 4.8/5
- Reviews
- 636
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
64
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
41%
Top 20: 75%
Open market
16%
- Nici64%
- Zappi Co7%
- Rainbow Designs5%
- TY3%
- iEasey3%
- B. toys3%
- Open — no brand owns it (11 brands, 16%)
Demand
Soft Toys for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Soft Toys for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nici49K/yr
- soft toys for girls20K/yr
- nici soft toy30K/yr
- animal plush13K/yr
- soft toys for boys10K/yr
- plush toys for girls9K/yr
- cuddly toys for boys11K/yr
- girls teddy6K/yr
- soft plush toy5K/yr
- animal teddies5K/yr
Reviews and returns
What reviews say buyers love and hate about Soft Toys for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I Got small size. wrong size
Bigger than I expected
Too small
I expected something bigger for ££18.99p although personalised it was very expensive for what it is
not worth the money
Bit pricey
Seems very noisy when touching or cuddling
Too quiet
its so quiet that you cant actually hear what its saying unless the room is totally silent
Looks nothing like the picture at all
looks nothing like the picture
Its not the actual product advertised I am returning this product
Poor quality
Very disappointing quality
also the quality of the bunny was poor
Love
the quality has always been consistent
nice quality toy
Excellent product
Money well spent
Good value for money
Good value for money
Unicorn soft toy
Nice and soft
Really soft and fluffy, and great quality
Lovely for a gift
Great gift
Highly recommend for a unique gift
We were very happy with the toy
Perfect toy
Great Fun
Return
0.7% Return rate 58% Fixable by listing
I Got small size. wrong size
Bigger than I expected
Too small
Poor quality
Very disappointing quality
also the quality of the bunny was poor
Looks nothing like the picture at all
looks nothing like the picture
Its not the actual product advertised I am returning this product
cute gift didnt get look
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soft Toys for Girls questions
Answered from the same tracked data.









