Soft Shell Large Suitcase
FailThe top 5 brands take 96% of clicks, so Soft Shell Large Suitcase is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £188K/yr328K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 38%top-5 click share · 10 brands · 26 sellers
Flapen Score
Soft Shell Large Suitcase against its category
The dotted line is the Fashion average. Past it, Soft Shell Large Suitcase is stronger. Inside it, weaker.
Market
The Soft Shell Large Suitcase market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soft Shell Large Suitcase 328K times last year and spent an estimated £188K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 328K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £188Ka year
- Top search term
- american tourister large suitcase100K searches a year
02 · Price
A sale here is worth £63.70.
Listings sell for £63.70 on average, from £17.26 to £108.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £63.70 that is £0 to £6K a year per listing.
- Average price
- £63.70inside the $15 to $100 sweet spot
- Price range
- £17.26–£108.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #159 within Luggage & Travel Gear. It carries 2,798 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 74%
- Out of stock, average day
- 8.1%
- Average rank
- #159in Luggage & Travel Gear
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,798per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Soft Shell Large Suitcase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
American Tourister Bon AIR - Spinner L Suitcase 75 cm 91L Black (Black)
- Price
- £77.44
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 12y ago

American Tourister Summerfunk - Spinner L Expandable Case 79 cm 109.5/119 L Black
- Price
- £58.08
- Rating
- 4.5/5
- Reviews
- 1,369
- Age
- 7y ago

American Tourister Bon AIR - Spinner L Suitcase 75 cm 91L Turquoise (Deep Turquoise)
- Price
- £79.18
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 10y ago

American Tourister BON AIR - Spinner L Suitcase 75 cm 91L Blue (Seaport Blue)
- Price
- £71.74
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 8y ago

American Tourister Urban Track Travel Bag with 2 Wheels 68 cm 84 L Dark Khaki
- Price
- £75.81
- Rating
- 4.3/5
- Reviews
- 882
- Age
- 4y ago
Trending
90-day click momentum
Amazon Basics Rolling Travel Duffel Bag 105L Lightweight and Durable Trolley in Ripstop Fabric Large Capacity with Telescopic Handle Ideal for Travel Work and Leisure Black
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 5,400
- Age
- 8y ago

Amazon Basics Hardside Luggage Large Suitcase with Wheels Oxford Spinner with TSA Lock Four Spinner Wheels and Scratch-Resistant Surface 76 cm Black
- Price
- £61.70
- Rating
- 4.3/5
- Reviews
- 3,507
- Age
- 7y ago

American Tourister Flashline - Spinner L Case 78 cm 100/109 L Green (Dark Forest)
- Price
- £83.48
- Rating
- 4.7/5
- Reviews
- 891
- Age
- 2y ago

American Tourister BON AIR - Spinner L Suitcase 75 cm 91L Red (Magma Red)
- Price
- £80.47
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 8y ago

American Tourister Bon AIR - Spinner L Suitcase 75 cm 91L Turquoise (Deep Turquoise)
- Price
- £79.18
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 10y ago
Newest
by launch date
Aerolite Premium Large 28in Suitcase 100L Hard Shell 28 Inch 4 Dual Spinner Wheels TSA Lock Organised Interior Check-in Travel Hold Luggage (Graphite Shadow)
- Price
- £41.55
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 1y ago

Aerolite Large 28in 100L Premium Lightweight Polypropylene Hard Shell 4 Wheel Spinner Travel Hold Checked Check in Luggage Suitcase (Black)
- Price
- £40.43
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago

Aerolite Medium 24in 67L Premium Lightweight Polypropylene Hard Shell 4 Wheel Spinner Travel Hold Checked Check in Luggage Suitcase (Black)
- Price
- £32.80
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago

American Tourister Aerostep - Spinner L Expandable Case 77 cm 101.5/109 L Green (Dark Forest)
- Price
- £108.48
- Rating
- 4.4/5
- Reviews
- 371
- Age
- 1y ago

American Tourister Aerostep - Spinner M Expandable Case 67 cm 66.5/72.5 L Green (Dark Forest)
- Price
- £90.96
- Rating
- 4.4/5
- Reviews
- 371
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
26
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 71%
Open market
3%
- American Tourister73%
- Aerolite12%
- Amazon Basics8%
- SKYLARK LUGGAGE2%
- FLYMAX1%
- Samsonite1%
- Open — no brand owns it (4 brands, 3%)
Demand
Soft Shell Large Suitcase search demand
Weekly searches over the year. Pick a range.
Search terms
Top Soft Shell Large Suitcase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- american tourister large suitcase100K/yr
- american tourister61K/yr
- soft shell large suitcase25K/yr
- aerolite suitcase38K/yr
- suitcases medium soft shell14K/yr
- american tourister medium suitcase20K/yr
- american tourister suitcase23K/yr
- luggage soft shell9K/yr
- aerolite large suitcase8K/yr
- american tourister luggage9K/yr
Reviews and returns
What reviews say buyers love and hate about Soft Shell Large Suitcase
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I had a wheel snap off
Wheels broke after 5 years
The wheels are not great
The build quality of American Tourister suitcases is terrible
Build quality poor and break easily
Terrible quality, dont buy
Broke on first use
Not very durable
zip broke on first use
Large Case
Very large
I didnt expect it to be that big
Broken handle during initial use
before I even got to the airport the plastic trim around the handle pulled away catching on my clothes so I had to tape it up
one end of the handle ripped right out of the case
Love
Good quality
Very nice and quality luggage
good quality case
They were good fit
Good size case
This is a pretty big
Seems to be sturdy
Very sturdy suitcase
Beautiful strong
good value as well
great value for money
worth the price
This suitcase exceeded my expectations it is lightweight
lightweight
Lightweight quality suitcase
Return
2.0% Return rate 71% Fixable by listing
Large Case
Very large
I didnt expect it to be that big
zip broke on first use
Poor quality zipper that broke after one use
Poor zipper
The build quality of American Tourister suitcases is terrible
Build quality poor and break easily
Terrible quality, dont buy
Very disappointing as the t was quite expensive
It not worth the money
could be better considering the price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soft Shell Large Suitcase questions
Answered from the same tracked data.









