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Soft Shell Large Suitcase

Fail

The top 5 brands take 96% of clicks, so Soft Shell Large Suitcase is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£188K/yr328K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
38%top-5 click share · 10 brands · 26 sellers

Flapen Score

Soft Shell Large Suitcase against its category

The dotted line is the Fashion average. Past it, Soft Shell Large Suitcase is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Shell Large Suitcase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Shell Large Suitcase 328K times last year and spent an estimated £188K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
0.9%
Market size, estimated
£188Ka year
Top search term
american tourister large suitcase100K searches a year

02 · Price

A sale here is worth £63.70.

Listings sell for £63.70 on average, from £17.26 to £108.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £63.70 that is £0 to £6K a year per listing.

Average price
£63.70inside the $15 to $100 sweet spot
Price range
£17.26–£108.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #159 within Luggage & Travel Gear. It carries 2,798 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
74%
Out of stock, average day
8.1%
Average rank
#159in Luggage & Travel Gear
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,798per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Soft Shell Large Suitcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

26

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 71%

Open market

3%

  • American Tourister73%
  • Aerolite12%
  • Amazon Basics8%
  • SKYLARK LUGGAGE2%
  • FLYMAX1%
  • Samsonite1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Soft Shell Large Suitcase search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Soft Shell Large Suitcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american tourister large suitcase100K/yr
  • american tourister61K/yr
  • soft shell large suitcase25K/yr
  • aerolite suitcase38K/yr
  • suitcases medium soft shell14K/yr
  • american tourister medium suitcase20K/yr
  • american tourister suitcase23K/yr
  • luggage soft shell9K/yr
  • aerolite large suitcase8K/yr
  • american tourister luggage9K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Shell Large Suitcase

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Wheel Quality12%−0.09

I had a wheel snap off

Wheels broke after 5 years

The wheels are not great

Quality-Overall11%−0.05

The build quality of American Tourister suitcases is terrible

Build quality poor and break easily

Terrible quality, dont buy

Durability11%−0.03

Broke on first use

Not very durable

zip broke on first use

Size-Overall9%+1.19

Large Case

Very large

I didnt expect it to be that big

Handle Quality6%−0.08

Broken handle during initial use

before I even got to the airport the plastic trim around the handle pulled away catching on my clothes so I had to tape it up

one end of the handle ripped right out of the case

Love

Quality-Overall22%−0.05

Good quality

Very nice and quality luggage

good quality case

Size-Overall10%+1.19

They were good fit

Good size case

This is a pretty big

Strength9%+0.95

Seems to be sturdy

Very sturdy suitcase

Beautiful strong

Value For Money8%+0.22

good value as well

great value for money

worth the price

Weight Light8%+1.13

This suitcase exceeded my expectations it is lightweight

lightweight

Lightweight quality suitcase

Return

2.0% Return rate 71% Fixable by listing

Size-Overall58%▆▆▆▆█▇

Large Case

Very large

I didnt expect it to be that big

Zipper Quality7%▅█▄▄▄▅

zip broke on first use

Poor quality zipper that broke after one use

Poor zipper

Quality-Overall5%█▂▂▃▄▄

The build quality of American Tourister suitcases is terrible

Build quality poor and break easily

Terrible quality, dont buy

Value For Money3%▁▃█▂▃▃

Very disappointing as the t was quite expensive

It not worth the money

could be better considering the price

Locking Mechanism2%▇█▅▅▇▆

FAQ

Common Soft Shell Large Suitcase questions

Answered from the same tracked data.