Soft Shell Large Suitcase
FailThe top 5 brands take 96% of clicks, so Soft Shell Large Suitcase is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £188K/yr328K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 38%top-5 click share · 10 brands · 26 sellers
Flapen Score
Soft Shell Large Suitcase against its category
The dotted line is the Fashion average. Past it, Soft Shell Large Suitcase is stronger. Inside it, weaker.
Market
The Soft Shell Large Suitcase market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soft Shell Large Suitcase 328K times last year and spent an estimated £188K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.
- Searches, last 12 months
- 328K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £188Ka year
- Top search term
- american tourister large suitcase100K searches a year
02 · Price
A sale here is worth £63.70.
Listings sell for £63.70 on average, from £17.26 to £108.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £63.70 that is £0 to £6K a year per listing.
- Average price
- £63.70inside the $15 to $100 sweet spot
- Price range
- £17.26–£108.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #159 within Luggage & Travel Gear. It carries 2,798 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 74%
- Out of stock, average day
- 8.1%
- Average rank
- #159in Luggage & Travel Gear
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,798per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Soft Shell Large Suitcase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
American Tourister Bon AIR - Spinner L Suitcase 75 cm 91L Black (Black)
- Price
- £77.44
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 12y ago

American Tourister Summerfunk - Spinner L Expandable Case 79 cm 109.5/119 L Black
- Price
- £58.08
- Rating
- 4.5/5
- Reviews
- 1,369
- Age
- 7y ago

American Tourister Bon AIR - Spinner L Suitcase 75 cm 91L Turquoise (Deep Turquoise)
- Price
- £79.18
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 10y ago

American Tourister BON AIR - Spinner L Suitcase 75 cm 91L Blue (Seaport Blue)
- Price
- £71.74
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 8y ago

American Tourister Urban Track Travel Bag with 2 Wheels 68 cm 84 L Dark Khaki
- Price
- £75.81
- Rating
- 4.3/5
- Reviews
- 882
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Basics Rolling Travel Duffel Bag 105L Lightweight and Durable Trolley in Ripstop Fabric Large Capacity with Telescopic Handle Ideal for Travel Work and Leisure Black
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 5,400
- Age
- 8y ago

Amazon Basics Hardside Luggage Large Suitcase with Wheels Oxford Spinner with TSA Lock Four Spinner Wheels and Scratch-Resistant Surface 76 cm Black
- Price
- £61.70
- Rating
- 4.3/5
- Reviews
- 3,507
- Age
- 7y ago

American Tourister Flashline - Spinner L Case 78 cm 100/109 L Green (Dark Forest)
- Price
- £83.48
- Rating
- 4.7/5
- Reviews
- 891
- Age
- 2y ago

American Tourister BON AIR - Spinner L Suitcase 75 cm 91L Red (Magma Red)
- Price
- £80.47
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 8y ago

American Tourister Bon AIR - Spinner L Suitcase 75 cm 91L Turquoise (Deep Turquoise)
- Price
- £79.18
- Rating
- 4.1/5
- Reviews
- 12,501
- Age
- 10y ago
Newest
by launch date
Aerolite Premium Large 28in Suitcase 100L Hard Shell 28 Inch 4 Dual Spinner Wheels TSA Lock Organised Interior Check-in Travel Hold Luggage (Graphite Shadow)
- Price
- £41.55
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 1y ago

Aerolite Large 28in 100L Premium Lightweight Polypropylene Hard Shell 4 Wheel Spinner Travel Hold Checked Check in Luggage Suitcase (Black)
- Price
- £40.43
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago

Aerolite Medium 24in 67L Premium Lightweight Polypropylene Hard Shell 4 Wheel Spinner Travel Hold Checked Check in Luggage Suitcase (Black)
- Price
- £32.80
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago

American Tourister Aerostep - Spinner L Expandable Case 77 cm 101.5/109 L Green (Dark Forest)
- Price
- £108.48
- Rating
- 4.4/5
- Reviews
- 371
- Age
- 1y ago

American Tourister Aerostep - Spinner M Expandable Case 67 cm 66.5/72.5 L Green (Dark Forest)
- Price
- £90.96
- Rating
- 4.4/5
- Reviews
- 371
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
10 rising
Sellers
26
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 71%
Open market
3%
- American Tourister73%
- Aerolite12%
- Amazon Basics8%
- SKYLARK LUGGAGE2%
- FLYMAX1%
- Samsonite1%
- Open — no brand owns it (4 brands, 3%)
Demand
Soft Shell Large Suitcase search demand
Weekly searches over the year. Pick a range.
Search terms
Top Soft Shell Large Suitcase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american tourister large suitcase100K/yr
- american tourister61K/yr
- soft shell large suitcase25K/yr
- aerolite suitcase38K/yr
- suitcases medium soft shell14K/yr
- american tourister medium suitcase20K/yr
- american tourister suitcase23K/yr
- luggage soft shell9K/yr
- aerolite large suitcase8K/yr
- american tourister luggage9K/yr
Reviews and returns
What reviews say buyers love and hate about Soft Shell Large Suitcase
We read the reviews and the return reasons for every product selling here.
“I had a wheel snap off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soft Shell Large Suitcase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









