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Soft Glasses Case

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $50K a year here, so Soft Glasses Case is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£50K/yr120K searches / yr
90-day growth
+98.7%search demand this quarter
Competition
36%top-5 click share · 35 brands · 48 sellers

Flapen Score

Soft Glasses Case against its category

The dotted line is the Fashion average. Past it, Soft Glasses Case is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Glasses Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Glasses Case 120K times last year and spent an estimated £50K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+98.7%
Conversion, latest week
3.8%
Market size, estimated
£50Ka year
Peak month
July3.1× the quietest month
Top search term
oakley sunglasses case31K searches a year

02 · Price

A sale here is worth £10.80.

Listings sell for £10.80 on average, from £2.63 to £37.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.80 that is £0 to £1K a year per listing.

Average price
£10.80under the $15 to $100 sweet spot
Price range
£2.63–£37.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #140 within Accessories. It carries 1,498 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
87%
Out of stock, average day
2.5%
Average rank
#140in Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,498per listing
Listings tracked
63

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Soft Glasses Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£990£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

48

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

36%

Top 20: 71%

Open market

40%

  • Oakley20%
  • FINTIE10%
  • molshine9%
  • Hifot8%
  • SteelFever7%
  • Etercycle7%

Demand

Soft Glasses Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Soft Glasses Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oakley sunglasses case31K/yr
  • sunglasses pouch14K/yr
  • ray ban case11K/yr
  • large sunglasses case9K/yr
  • ray ban sunglasses case6K/yr
  • sunglasses hard case6K/yr
  • rayban sunglasses case6K/yr
  • soft sunglasses case5K/yr
  • glasses case with clip6K/yr
  • oakley glasses case6K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Glasses Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

Very small

Not fit for purpose

very large

Quality-Overall16%

Quality much poorer than a previous purchase of the same case

Low quality

Complete junk

Durability9%−0.12

Broken first use

if you want something that will last, don't bother

it fell apart within a couple of months with very little usage

Hard Feel4%

Super hard case

And its very tough

Item was NOT soft when it arrived

Material Quality4%−0.05

it feels a bit cheap

It feels like plastic to me

Love

Quality-Overall26%

Good quality, nice bag

Decent quality

Excellent quality glasses case

Value For Money16%+1.86

Good for the price

Good value for money

worth it

Size-Overall12%−0.08

they fit perfectly

They fit easily

Fits my glasses well

Strength7%+0.25

Sturdy case

Very sturdy

Good strong sturdy case

Advertised Vs Actual Product7%+0.19

As advertised

Does the job

Exactly as described

Return

1.0% Return rate 71% Fixable by listing

Size-Overall60%▇▇▇▇▇█

Very small

Not fit for purpose

very large

Quality-Overall9%█▃▄▄▃▄

Quality much poorer than a previous purchase of the same case

Low quality

Complete junk

Functionality-Overall4%▅█▇█▃▅
Strength3%▄▁▃▄▅█

they are more flimsy

not robust enough

Its not very sturdy

Defective Material/Parts3%▁▇▃▅█▅

FAQ

Common Soft Glasses Case questions

Answered from the same tracked data.