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Soap Box

Maybe

Returns run at only 1.2% of orders. But prices span $1.71–$15.11, mostly outside the sweet spot, so Soap Box is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£263K/yr582K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
33%top-5 click share · 47 brands · 96 sellers

Flapen Score

Soap Box against its category

The dotted line is the Fashion average. Past it, Soap Box is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soap Box 582K times last year and spent an estimated £263K. The top 5 brands take 46% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
582K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
8.1%
Market size, estimated
£263Ka year
Peak month
July1.4× the quietest month
Top search term
travel soap case75K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £1.71 to £15.11. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £5.61 that is £3K to £4K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£1.71–£15.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #213 within Luggage & Travel Gear. It carries 921 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
8.5%
Average rank
#213in Luggage & Travel Gear
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
921per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Soap Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 flat

Sellers

96

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

33%

Top 20: 72%

Open market

49%

  • Alyvisun15%
  • SoftcuteLee11%
  • Manicare8%
  • liyun6%
  • YUSHOW6%
  • HZZXCH5%

Demand

Soap Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Soap Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel soap case75K/yr
  • soap box88K/yr
  • shower soap holder59K/yr
  • travel soap dish36K/yr
  • soap case39K/yr
  • soap dish with lid36K/yr
  • soap travel case29K/yr
  • shower soap dish31K/yr
  • soap holder shower28K/yr
  • soap dish travel21K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.13

Bit small

Does not fit

Too big

Quality-Overall12%+1.05

These boxes are really poor quality

Poorly made rubbish

Average quality

Adhesion/Stickiness9%−0.15

Not good adhesion

The adhesive does not last

Didnt stick for long

Value For Money6%

Price is VERY steep for what they are

Looks a lot more expensive than it is

It's a bit pricey

Durability5%−0.05

Bag broke after 3 uses

Fell apart within a week

has failed after 1 year

Love

Quality-Overall19%+1.05

Seems well made

Excellent product

Nice quality that looks good in the bathroom

Value For Money9%

it is very affordable

Good for the price

Excellent value

Size-Overall9%−0.13

Fitted perfectly

Easy to fit

Perfect fits exactly where I wanted it to go

Advertised Vs Actual Product9%+1.01

As described

As shown in pic

Just what I wanted

Ease Of Use7%+0.49

Very handy

Good easy to use

Easy to put up,handy

Return

1.2% Return rate 69% Fixable by listing

Size-Overall56%▇█▇██▇

Bit small

Does not fit

Too big

Adhesion/Stickiness8%▅██▅▆▆

Not good adhesion

The adhesive does not last

Didnt stick for long

Quality-Overall4%▄▃▄█▅▄

These boxes are really poor quality

Poorly made rubbish

Average quality

Advertised Vs Actual Product3%▅▄▅▃▅█
Defective Material/Parts3%▃▇██▇▆

FAQ

Common Soap Box questions

Answered from the same tracked data.