Snuggle Blankets for Adults
FailDemand is soft, at -64.5% this quarter, so Snuggle Blankets for Adults is a Fail.
- Flapen Score
- 37 / 100Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 4837
- Market size
- £17K/yr61K searches / yr
- 90-day growth
- -64.5%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 18 sellers
Flapen Score
Snuggle Blankets for Adults against its category
The dotted line is the Fashion average. Past it, Snuggle Blankets for Adults is stronger. Inside it, weaker.
Market
The Snuggle Blankets for Adults market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snuggle Blankets for Adults 61K times last year and spent an estimated £17K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -64.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £17Ka year
- Peak month
- December43.9× the quietest month
- Top search term
- oodies for men uk8K searches a year
02 · Price
A sale here is worth £16.51.
Listings sell for £16.51 on average, from £5.42 to £29.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.51 that is £0 to £2K a year per listing.
- Average price
- £16.51inside the $15 to $100 sweet spot
- Price range
- £5.42–£29.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #71 within Jumpers, Cardigans & Sweatshirts. It carries 1,644 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 33.1%
- Average rank
- #71in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,644per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Snuggle Blankets for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blanket Hoodie Oversized Hoodie Blanket Sherpa & Fleece Wearable Blanket Hoodies for Women & Men Comfy & Fluffy Hooded Blankets The Big Softy (Navy Blue)
- Price
- £20.03
- Rating
- 4.7/5
- Reviews
- 4,854
- Age
- 6y ago
AUTUCAU Oversized Sherpa Hoodies Cozy Soft Warm Wearable Blanket with Giant Pocket One Size for Men Women Adult Teens
- Price
- £12.58
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 3y ago
Blanket Hoodie Oversized Hoodie Blanket Sherpa & Fleece Wearable Blanket Hoodies for Women & Men Comfy & Fluffy Hooded Blanket Black Hoodie The Big Softy (Black)
- Price
- £20.35
- Rating
- 4.7/5
- Reviews
- 4,854
- Age
- 5y ago
ehsbuy Winter Neck Warmer Fleece Snoods for Men Women Thermal Thick Knit Neck Gaiters Ski Mask Scarf Gifts for Cycling Outdoor
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
OHS Mens Oversized Hoodie Blanket Ultra Soft Sherpa Fleece Winter Beer Christmas Jumper Snuggle Hoodie Warm Thermal Fluffy Wearable Hoodie Blanket for Men - One Size Navy Blue
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 1y ago
Trending
90-day click momentum
A2Z Adult Oversized Hoodie Snuggle Warmth Sherpa Fleece Lining - Snuggle 958 Grey Adult One Size
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago
ehsbuy Winter Neck Warmer Fleece Snoods for Men Women Thermal Thick Knit Neck Gaiters Ski Mask Scarf Gifts for Cycling Outdoor
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
A2Z Unisex Mens Ladies Oversized Kangaroo Pocket - Snuggle 955 Blue Tartan Adult
- Price
- £13.97
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 3y ago
VERTAST Oversized Hoodie Blanket Sweatshirt for Men Women Sherpa Fleece Wearable Blanket Sweatshirt Warm Home Hoody Gifts for Gamers Sofa Lovers (Black - Star/Moon Audlt)
- Price
- £23.28
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 11mo ago
Disney The Nightmare Before Christmas Unisex Wearable Blanket Hoodie | Adults Striped Pullover in Black with Jack Skellington Character | Sherpa Lined Hooded Loungewear with Pockets for Men and Women
- Price
- £28.98
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 1y ago
Newest
by launch dateVERTAST Oversized Hoodie Blanket Sweatshirt for Men Women Sherpa Fleece Wearable Blanket Sweatshirt Warm Home Hoody Gifts for Gamers Sofa Lovers (Black - Star/Moon Audlt)
- Price
- £23.28
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 11mo ago
Standard Size Wearable Hoodie Blanket Soft Sherpa Fleece with Big Pocket & Adjustable Belt Warm Cosy Adult Blanket for Home Unisex Gift for Men & Women Iron Gray
- Price
- £29.67
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 11mo ago
ehsbuy Winter Neck Warmer Fleece Snoods for Men Women Thermal Thick Knit Neck Gaiters Ski Mask Scarf Gifts for Cycling Outdoor
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Winthome Light and Soft Blanket Hoodie for Women Men Adults Teens Oversized Fleece Hoodie One Size Fits All
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 310
- Age
- 1y ago
OHS Mens Oversized Hoodie Blanket Ultra Soft Sherpa Fleece Winter Beer Christmas Jumper Snuggle Hoodie Warm Thermal Fluffy Wearable Hoodie Blanket for Men - One Size Navy Blue
- Price
- £13.17
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
18
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 99%
Open market
24%
- trekki30%
- AUTUCAU18%
- ehsbuy10%
- A2Z8%
- OHS6%
- Gumiho5%
Demand
Snuggle Blankets for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 43.9×
Search terms
Top Snuggle Blankets for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oodies for men uk8K/yr
- mens snoodie10K/yr
- wearable blanket men9K/yr
- mens snoody5K/yr
- mens snuggle hoodie blanket1K/yr
- mens snuddies4K/yr
- snoodies hoodie men2K/yr
- mens wearable blanket4K/yr
- mens snood hoodie2K/yr
- oodies for men2K/yr
Reviews and returns
What reviews say buyers love and hate about Snuggle Blankets for Adults
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible quality not worth the money at all, loose threads and very scratchy
It's overpriced for its quality
Bad quality
it probably won't fit
Tight
SMALL
want refund as if this stitches are not done good
This item split at the seam within 2 days of receipt
Holes in the seams upon arrival
Soft not thick
with this one it wont do the job its way too thin
So thin and overpriced
Holes in the seams upon arrival
a hole has appeared already after wearing a handful of times
Love
Comfortable warm cozy
Comfortable and warm
this keeps me so warm
Looks and feels good quality so made an ideal Christmas gift
Resonable quality at a good price
Brilliant quality
Very comfortable
Great for relaxing evenings
Really comfortable oodie I totally love the style
It is so soft on the inside which makes it so comfortable to wear
Soft and comfortable
material seems good soft
Good fit
Firs all sizes
True size
Return
1.3% Return rate 56% Fixable by listing
it probably won't fit
Tight
SMALL
Horrible quality not worth the money at all, loose threads and very scratchy
It's overpriced for its quality
Bad quality
want refund as if this stitches are not done good
This item split at the seam within 2 days of receipt
Holes in the seams upon arrival
VERY THIN
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snuggle Blankets for Adults questions
Answered from the same tracked data.