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Snuggle Blanket

Fail

Demand is soft, at -64.8% this quarter, so Snuggle Blanket is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£7K/yr64K searches / yr
90-day growth
-64.8%search demand this quarter
Competition
28%top-5 click share · 25 brands · 29 sellers

Flapen Score

Snuggle Blanket against its category

The dotted line is the Fashion average. Past it, Snuggle Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snuggle Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snuggle Blanket 64K times last year and spent an estimated £7K. The top 5 brands take 50% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-64.8%
Conversion, latest week
0.7%
Market size, estimated
£7Ka year
Top search term
snuggle blanket30K searches a year

02 · Price

A sale here is worth £15.72.

Listings sell for £15.72 on average, from £7.93 to £29.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.72 that is £0 to £2K a year per listing.

Average price
£15.72inside the $15 to $100 sweet spot
Price range
£7.93–£29.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #263 within Jumpers, Cardigans & Sweatshirts. It carries 2,297 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
62%
Out of stock, average day
25.2%
Average rank
#263in Jumpers, Cardigans & Sweatshirts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,297per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Snuggle Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£146£292£438£584101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

29

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

28%

Top 20: 71%

Open market

43%

  • OHS13%
  • JOREAY12%
  • Sienna9%
  • HORIMOTE HOME9%
  • trekki8%
  • Winthome7%

Demand

Snuggle Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 12.1× · 7 of 12 months tracked

Search terms

Top Snuggle Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snuggle blanket30K/yr
  • slankets for women7K/yr
  • long oodie7K/yr
  • snuggles3K/yr
  • snuggly3K/yr
  • fluffy hoodies3K/yr
  • long oodie women5K/yr
  • oodie dressing gown3K/yr
  • long fleece hoodie women4K/yr

Reviews and returns

What reviews say buyers love and hate about Snuggle Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.12

Super long

Too big

Too small

Thickness11%−0.09

It's not as thick

Not the thickest of materials

Not as thick as the ones I bought from the high street

Quality-Overall7%

Terrible cheap made

not as good as others

Bad quality

Durability5%−0.04

breaks very easily

Falling apart

Falls apart quickly

Stitch/Finish/Polish4%−0.04

This item split at the seam within 2 days of receipt

Holes in the seams upon arrival

coming apart at the seams after very little wear

Love

Warmth29%+2.04

Keeps me warm

Comfortable warm cozy

Comfortable and warm

Comfort-Overall12%+0.96

Super comfortable

It is honestly so comfortable—perfect balance of soft and supportive

Really comfortable oodie I totally love the style

Soft Feel10%

Material is so soft

Amazingly soft

Looks great, and it's super soft to the touch

Quality-Overall9%

Nice quality blanket

Resonable quality at a good price

Brilliant quality

Value For Money8%+0.15

Great value

Excellent value

Good for the price

Return

0.8% Return rate 68% Fixable by listing

Size-Overall42%▆███▄▆

Super long

Too big

Too small

Color10%▆▃▆▇▇█

Brown bleach marks

Also the colour is back and white, not green even though the tag said green

colour was also not accurate, returned

Quality-Overall8%▆▅█▆█▇

Terrible cheap made

not as good as others

Bad quality

Material Quality5%▇█▅▁▇▇

Just a little disappointed that its a different material to the one I bought my husband

material not strong

Very thin material

Length3%▃▅▂▃▆█

FAQ

Common Snuggle Blanket questions

Answered from the same tracked data.