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Snowman Costume

Fail

Demand is soft, at -65.2% this quarter, so Snowman Costume is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£42K/yr61K searches / yr
90-day growth
-65.2%search demand this quarter
Competition
83%top-5 click share · 9 brands · 29 sellers

Flapen Score

Snowman Costume against its category

The dotted line is the Fashion average. Past it, Snowman Costume is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowman Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snowman Costume 61K times last year and spent an estimated £42K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -65.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-65.2%
Conversion, latest week
4.0%
Market size, estimated
£42Ka year
Peak month
December115.6× the quietest month
Top search term
snowman costume33K searches a year

02 · Price

A sale here is worth £17.09.

Listings sell for £17.09 on average, from £9.92 to £27.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.09 that is £0 to £2K a year per listing.

Average price
£17.09inside the $15 to $100 sweet spot
Price range
£9.92–£27.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 32.8% of listings are out of stock. The average listing ranks #2,145 within Nightwear, Lingerie & Underwear. It carries 87 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
32.8%
Average rank
#2,145in Nightwear, Lingerie & Underwear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Snowman Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

29

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • OLAOLA41%
  • Maryparty18%
  • Ueyben11%
  • A2Z 4 Kids8%
  • Beipegin6%
  • Generic4%
  • Open — no brand owns it (3 brands, 11%)

Demand

Snowman Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 115.6×

Search terms

Top Snowman Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowman costume33K/yr
  • snowman costume kids14K/yr
  • snowman costume adult9K/yr
  • snowman outfit5K/yr

Reviews and returns

What reviews say buyers love and hate about Snowman Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.26

it barely fit

Upholstery/Fabric Quality33%−0.26

Fabric felt a little cheap

Love

Fun/Entertainment Experience33%+2.45

Brilliant fun outfit

Quality-Overall33%+2.45

Great product

Advertised Vs Actual Product11%−0.26

fine for the purpose

Return

5.9% Return rate 30% Fixable by listing

Size-Overall30%▁▁▅▁█▁

it barely fit

Quality-Overall20%▁▁▁▁▁█
Certifications20%█▁▁▁▁▁
Stitch/Finish/Polish20%▁▁▁▁▁█
Comfort-Overall10%▁▁█▁▁▁

FAQ

Common Snowman Costume questions

Answered from the same tracked data.