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Snow Shoes

Fail

Demand is soft, at -94.7% this quarter, so Snow Shoes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£28K/yr177K searches / yr
90-day growth
-94.7%search demand this quarter
Competition
20%top-5 click share · 29 brands · 55 sellers

Flapen Score

Snow Shoes against its category

The dotted line is the Fashion average. Past it, Snow Shoes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snow Shoes 177K times last year and spent an estimated £28K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-94.7%
Conversion, latest week
0.7%
Market size, estimated
£28Ka year
Peak month
January102.3× the quietest month
Top search term
snow shoes19K searches a year

02 · Price

A sale here is worth £24.01.

Listings sell for £24.01 on average, from £6.22 to £47.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.01 that is £0 to £2K a year per listing.

Average price
£24.01inside the $15 to $100 sweet spot
Price range
£6.22–£47.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 29.1% of listings are out of stock. The average listing ranks #523 within Shoes. It carries 1,892 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
29.1%
Average rank
#523in Shoes
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,892per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Snow Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£552£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

55

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

20%

Top 20: 64%

Open market

49%

  • Maxome15%
  • Knixmax11%
  • Trespass7%
  • ziitop6%
  • Gaatpot6%
  • Mountain Warehouse5%

Demand

Snow Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 102.3×

Search terms

Top Snow Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow shoes19K/yr
  • non slip boots7K/yr
  • snow boot9K/yr
  • waterproof snow boots9K/yr
  • snow boots womens8K/yr
  • snow shoes for women11K/yr
  • snow womens boots9K/yr
  • ski boots women8K/yr
  • snowboots for women uk8K/yr
  • womens snow boots size 612K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.86

Do size up

A bit too big

Too small

Water Resistance16%−0.21

Not waterproof

they are notwaterproof

I would like to say that I have found the boots to be very comfortable to wear BUT not completely waterproof as water gets through the lace area

Quality-Overall7%−0.06

Not good enough

Low quality which is a shame as they were soft

Terrible quality

Grip6%−0.07

Grip not that good

I returned the snow grips both sets ordered were not suitable

Durability5%−0.06

I dont expect them to last a long time

Not Durable

Faulty after first wear

Love

Comfort-Overall22%+1.49

Light and comfortable

very comfortable whilst still being supportive

Comfortable boots

Size-Overall13%+0.86

Good fit

they are true to size

Beyond that, they fit as expected. in a heel and toe sense

Warmth11%+0.96

So nice warm feet

keep feet warm

Warm and comfy

Value For Money6%+0.35

I think they were worth the money

Good price

Great value for money

Advertised Vs Actual Product6%−0.05

Did the job

Product matches description

Just what we needed

Return

5.9% Return rate 82% Fixable by listing

Size-Overall61%▆▆▆▆█▆

Do size up

A bit too big

Too small

Feet Fit11%▇▅▅█▃█
Comfort-Overall4%▇█▄▅▆▅

REALLY UNCOMFORTABLE

they are not the most comfortable

Quality-Overall3%█▇▃▅▁█

Not good enough

Low quality which is a shame as they were soft

Terrible quality

Width2%▄█▅▄▁▁

FAQ

Common Snow Shoes questions

Answered from the same tracked data.