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Snow Boots Mens

Fail

Demand is soft, at -67.3% this quarter, so Snow Boots Mens is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£136K/yr1.6M searches / yr
90-day growth
-67.3%search demand this quarter
Competition
14%top-5 click share · 47 brands · 128 sellers

Flapen Score

Snow Boots Mens against its category

The dotted line is the Fashion average. Past it, Snow Boots Mens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Boots Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snow Boots Mens 1.6M times last year and spent an estimated £136K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-67.3%
Conversion, latest week
0.2%
Market size, estimated
£136Ka year
Peak month
November13.0× the quietest month
Top search term
rieker shoes for women uk159K searches a year

02 · Price

A sale here is worth £36.42.

Listings sell for £36.42 on average, from £6.56 to £72.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £36.42 that is £0 to £4K a year per listing.

Average price
£36.42inside the $15 to $100 sweet spot
Price range
£6.56–£72.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #765 within Shoes. It carries 1,423 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
75%
Out of stock, average day
15.8%
Average rank
#765in Shoes
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,423per listing
Listings tracked
215

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Snow Boots Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

128

Top-5 brand share

81%

Top 20: 92%

Top-5 click share

14%

Top 20: 33%

Open market

19%

  • Rieker52%
  • Skechers16%
  • ESSEX GLAM6%
  • Pavers4%
  • Lilley2%
  • Jollywalk1%

Demand

Snow Boots Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.0×

Search terms

Top Snow Boots Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rieker shoes for women uk159K/yr
  • rieker67K/yr
  • heeled boots50K/yr
  • skechers boots105K/yr
  • rieker boots for women uk229K/yr
  • skechers boots for women uk273K/yr
  • snow boots women301K/yr
  • rieker boots52K/yr
  • suede boots womens26K/yr
  • wide fit ankle boots for women26K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Boots Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.11

Little large

not a good fit

Far too small

Feet Fit6%−0.08

I found these two narrow for my feet

A little bit tight

They did not fit my foot

Durability5%−0.05

Wears down too quick to be safe

hers fell apart

Not Durable

Water Resistance4%−0.02

Even water that has been wiped up but still damp will slide

Not waterproof

Waterproof them or face ruin

Quality-Overall2%+0.39

Disappointed with these boots

Not as good a quality as Rieske use to be

Bad quality

Love

Comfort-Overall36%+2.88

Light and comfortable

Comfortable shoes

Comfy to wear

Size-Overall11%−0.11

it is a snug fit

Fit well

Love them - fit like glove thank god

Quality-Overall10%+0.39

Very good quality and reasonable price, quick delivery

Excellent product

Good quality shoe

Value For Money7%+0.13

Good price

Worth every penny

Excellent value for money

Warmth5%+0.43

Warm and comfy

keep feet warm

Great boots lovely and warm

Return

5.6% Return rate 71% Fixable by listing

Size-Overall40%███▇█▇

Little large

not a good fit

Far too small

Feet Fit17%█▅▅▇▆▅

I found these two narrow for my feet

A little bit tight

They did not fit my foot

Width11%▆▇▇█▆▅
Comfort-Overall6%▆▅▆▅█▆

Uncomfortable

uncomfortable after longer periods of time

hope the discomfort will wear off

Ankle Support2%█▅▆▄▇▆

FAQ

Common Snow Boots Mens questions

Answered from the same tracked data.