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Snow Boots Kids

Fail

Demand is soft, at -94.1% this quarter, so Snow Boots Kids is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£22K/yr202K searches / yr
90-day growth
-94.1%search demand this quarter
Competition
32%top-5 click share · 11 brands · 19 sellers

Flapen Score

Snow Boots Kids against its category

The dotted line is the Fashion average. Past it, Snow Boots Kids is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Boots Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snow Boots Kids 202K times last year and spent an estimated £22K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -94.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-94.1%
Conversion, latest week
0.5%
Market size, estimated
£22Ka year
Peak month
January112.5× the quietest month
Top search term
snow boots kids55K searches a year

02 · Price

A sale here is worth £19.33.

Listings sell for £19.33 on average, from £12.82 to £32.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £19.33 that is £0 to £2K a year per listing.

Average price
£19.33inside the $15 to $100 sweet spot
Price range
£12.82–£32.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
9.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #346 within Boys. It carries 488 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
24.7%
Average rank
#346in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
488per listing
Listings tracked
41

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Snow Boots Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£646£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

32%

Top 20: 72%

Open market

6%

  • Mountain Warehouse30%
  • Harvest Land30%
  • FUPPIA12%
  • Trespass12%
  • riemot7%
  • ANTSANG4%
  • Open — no brand owns it (5 brands, 6%)

Demand

Snow Boots Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 112.5×

Search terms

Top Snow Boots Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow boots kids55K/yr
  • kids snow boots57K/yr
  • girls snow boots22K/yr
  • kids winter boots15K/yr
  • boys snow boots20K/yr
  • winter boots kids11K/yr
  • toddler snow boots14K/yr
  • snow boots boys5K/yr
  • snow boots for girls4K/yr
  • winter snow boots for kids367/yr

Reviews and returns

What reviews say buyers love and hate about Snow Boots Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.85

Fit my 8 year old. too big for my 6 yr old

Love

Comfort-Overall24%−0.15

Very comfortable

comfortable for my daughter

very comfortable for skiing

Warmth24%+1.81

These was brilliant kept feet warm

Great warm socks

So warm

Quality-Overall20%+1.46

Fantastic quality

Good quality

good quality

Size-Overall9%+0.85

Good fit for 10 year old

Fitted perfect for size for my 10 year old

Water Resistance6%−0.21

it seems to be waterproof

Return

9.4% Return rate 80% Fixable by listing

Size-Overall62%▇▇▆▅▆█

Fit my 8 year old. too big for my 6 yr old

Feet Fit12%▄▅▂▇▆█
Width5%▅█▆▁▁▁
Length5%▂▁▂█▁▁
Comfort-Overall3%█▁▇▁▁▁

FAQ

Common Snow Boots Kids questions

Answered from the same tracked data.