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Snow Boots

Fail

Demand is soft, at -92.0% this quarter, so Snow Boots is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£60K/yr303K searches / yr
90-day growth
-92.0%search demand this quarter
Competition
23%top-5 click share · 45 brands · 73 sellers

Flapen Score

Snow Boots against its category

The dotted line is the Fashion average. Past it, Snow Boots is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snow Boots 303K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -92.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-92.0%
Conversion, latest week
0.8%
Market size, estimated
£60Ka year
Top search term
snow boots200K searches a year

02 · Price

A sale here is worth £25.14.

Listings sell for £25.14 on average, from £6.47 to £69.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £25.14 that is £0 to £3K a year per listing.

Average price
£25.14inside the $15 to $100 sweet spot
Price range
£6.47–£69.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
8.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #565 within Shoes. It carries 2,447 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
32.9%
Average rank
#565in Shoes
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,447per listing
Listings tracked
86

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Snow Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

73

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

23%

Top 20: 51%

Open market

46%

  • Maxome17%
  • Knixmax13%
  • Mountain Warehouse9%
  • ziitop6%
  • Amazon Essentials5%
  • riemot4%

Demand

Snow Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 66.5× · 7 of 12 months tracked

Search terms

Top Snow Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow boots200K/yr
  • womens snow boots72K/yr
  • womens leather ankle boots10K/yr
  • black lace up boots for women8K/yr
  • womens boots sale clearance6K/yr
  • boots+for+women8K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.92

comes up very small

You have to order a size up though

Way too big

Water Resistance14%−0.24

Not waterproof

they are notwaterproof

I would like to say that I have found the boots to be very comfortable to wear BUT not completely waterproof as water gets through the lace area

Durability11%−0.17

they already starting falling apart

Fall apart after a few months

Not Durable

Quality-Overall9%−0.06

Feel cheaply made

Terrible quality

Low quality which is a shame as they were soft

Pain Relief-Overall2%+0.16

particularly, I suffer from foot cramps that are so painful I cry

Love

Comfort-Overall23%+0.86

So comfortable

very comfortable whilst still being supportive

comfortable to wear

Warmth19%+1.73

So nice warm feet

Comfy and warm

Keep feet warm

Size-Overall8%+0.92

Good fit

Length wise they fit fine

fitted well

Quality-Overall7%−0.06

Great boots, really practical and well made

Excellent Quality

reasonable quality for the price

Value For Money6%

Good value for money

Good for the price

reasonable quality for the price

Return

8.0% Return rate 73% Fixable by listing

Size-Overall45%▇▇█▇█▅

comes up very small

You have to order a size up though

Way too big

Feet Fit15%▅▃▄▅▂█
Width7%▅▅▅█▆▄
Comfort-Overall5%▃█▄▇▁▁
Ankle Support3%▃▆▄█▇▁

FAQ

Common Snow Boots questions

Answered from the same tracked data.