Is snoopy profitable to sell on Amazon United Kingdom?

The niche generates £485K/yr across 50 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the snoopy niche?

19 brands and 114 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in snoopy?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.8%.

When does demand for snoopy peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the snoopy niche?

Listings span £2.09–£55.20; the average listing price is £16.49 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.

snoopy

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great354.56

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great£16.49

avg listing price — sweet spot $15–$100

Price range

Great£2.09–£55.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good£485K

£485K/yr · 948K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, snoopy is a £485K/yr Amazon United Kingdom market (948K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

snoopy market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £247K–£330K; units × avg price
Conversion rate: 3.1%
Avg BSR: #753
Page quality: 0%
Prime: 90%
Sponsored: 80%
Out of stock: 6.9%
Avg brand age: 35 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

114

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

25%

Grupo Erik20%
Peanuts17%
Get Trend12%
GNOCE10%
Blue Sky Studios8%
AURORA8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top snoopy search terms

snoopy562K/yr -21.4%1.1% conv.
snoopy gifts273K/yr -15.6%1.5% conv.
peanuts snoopy41K/yr -35.1%0.7% conv.
snoopy gifts for women17K/yr -23.3%1.5% conv.
snoopy stationery15K/yr -14.6%1.4% conv.
snoopy gift9K/yr -3.5%1.7% conv.
snoopy merchandise uk6K/yr -29.0%0.7% conv.
official snoopy merchandise uk7K/yr -17.9%0.7% conv.
snoopy christmas18K/yr -30.2%0.0% conv.

All search terms

Top snoopy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GNOCE Peanuts Christmas Snoopy Ring Peanuts Snoopy Hug White Diamond Ring for Women S925 Sterling Silver Ring for Her Wife Halloween Mothers Day Jewelry Gift (Snoopy Hug White Diamond 5)

GNOCE£42.644.8★170 rev

Snoopy Premium PU Luxury Backpack Stylish Bag Peanuts Merchandise

Blue Sky Studios£39.244.1★6 rev

Grupo Erik Peanuts Snoopy Sticky Notes Set - Stationery Gifts Merchandise

Grupo Erik£6.214.8★937 rev

Aurora 40471 Peanuts Palm Pals Snoopy 5In Soft Toy White & Black

AURORA£8.074.8★122 rev

Get Trend Peanuts Snoopy Cross Body Phone Bag Girls Teens Small Shoulder Bag Phone Pouch Travel Essentials Gifts for Girls (Multi Peanuts)

Get Trend£10.104.7★346 rev

Newest

by launch date

SockShop Gentle Grip Womens Peanuts Snoopy Socks 3 Pair Size 4-8 Cotton Rich Novelty Character Gift Pink/Navy/Grey

SockShop£7.470 rev

2w ago

LEGO Ideas Peanuts: Snoopys Doghouse - Display Model Kit for Adults w/Snoopy Dog & Woodstock Bird Figures - DIY Shelf or Desk Decor - Nostalgic Gift for Comics Fans - 21368

LEGO£55.2087 rev

1mo ago

Peanuts Snoopy Womens White Blanket Hoodie | Cosy Fleece with 3D Ears | Long Sleeve Hooded Loungewear for Relaxation | Character Print | Comfortable Indoor Wear Merch

Peanuts£31.0215 rev

8mo ago

Puckator Peanuts Snoopy & Woodstock Standard Playing Card Deck - Deck Pack Of Cards Uk - Travel Board Games For Adult Poker Bridge Canasta Kids Card Game 3-5 4 Year Olds

Puckator£4.8812 rev

1y ago

Get Trend Peanuts Snoopy Mug & Socks Gift Set for Teens & Women 340ml/11.5oz Ceramic Tea Coffee Cup & Casual Calf Length Socks Gifts for Her (Pink Snoopy)

Get Trend£10.23410 rev

1y ago

What buyers say about snoopy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Excellent quality mat”

Value For Money10%

“value for money”

Gifting Purpose9%

“Very cute and appreciated gift”

Soft Feel8%

“Excellent soft plush toy”

Size-Overall7%

“Fits well”

Warmth5%

“My daughter loved her snoopy hoodie and its warm, good quality and a perfect size for her”

Advertised Vs Actual Product4%

“As described”

Fun/Entertainment Experience3%

“Fun and effective”

Color3%

“Nice and colourful”

Storage Capacity2%

“Lots of space for photos”

What buyers complain about

Size-Overall48%

“Smaller than expected”

Quality-Overall8%

“Poor Quality”

Color2%

“I wouldn't normally put yellow in the sitting room”

Stain Resistance2%

“it faded after washing”

Print Quality2%

“Poor printing quality”

Durability2%

“The clasp on mine broke within a couple of times worn”

Hard Feel2%

“Tough and hard-wearing”

Value For Money2%

“Overpriced”

Strap/String Quality2%

“strap look cheap”

Compactness2%

“I bought this hoping it was quite compact”

Top return reasons

Size-Overall43%

Color8%

Defective Material/Parts8%

Gifting Purpose6%

Advertised Vs Actual Product4%

Quality-Overall4%

Functionality-Overall3%

Design-Overall2%

Brightness/Shine/Glow2%