Skip to content

Snoopy

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -20.2% this quarter, so Snoopy is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£485K/yr948K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
34%top-5 click share · 19 brands · 114 sellers

Flapen Score

Snoopy against its category

The dotted line is the Fashion average. Past it, Snoopy is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snoopy 948K times last year and spent an estimated £485K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 948K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £485K a year.

Searches, last 12 months
948K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
3.1%
Market size, estimated
£485Ka year
Peak month
December4.5× the quietest month
Top search term
snoopy562K searches a year

02 · Price

A sale here is worth £16.49.

Listings sell for £16.49 on average, from £2.09 to £55.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £16.49 that is £2K to £4K a year per listing.

Average price
£16.49inside the $15 to $100 sweet spot
Price range
£2.09–£55.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #753 within Handbags & Shoulder Bags. It carries 355 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
6.9%
Average rank
#753in Handbags & Shoulder Bags
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Snoopy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

114

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

25%

  • Grupo Erik20%
  • Peanuts17%
  • Get Trend12%
  • GNOCE10%
  • Blue Sky Studios8%
  • AURORA8%

Demand

Snoopy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Snoopy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy562K/yr
  • snoopy gifts273K/yr
  • peanuts snoopy41K/yr
  • snoopy gifts for women17K/yr
  • snoopy stationery15K/yr
  • snoopy gift9K/yr
  • snoopy merchandise uk6K/yr
  • official snoopy merchandise uk7K/yr
  • snoopy christmas18K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.14

Smaller than expected

Too small

its smallll

Quality-Overall8%+1.64

Poor Quality

not great quality

Flimsy and poor quality

Color2%

I wouldn't normally put yellow in the sitting room

Stain Resistance2%−0.01

it faded after washing

Print Quality2%−0.01

Poor printing quality

Love

Quality-Overall31%+1.64

Excellent quality mat

GOOD QUALITY

Well made coffee mug

Value For Money10%+0.51

value for money

Amazing value

Good Value

Gifting Purpose9%+0.59

Very cute and appreciated gift

Excellent gift

I was happy to give it as a present

Soft Feel8%

Excellent soft plush toy

It is very soft

The material is so soft

Size-Overall7%−0.14

Fits well

a perfect size for her

fun to do nice size shes only found the outline at the moment

Return

0.8% Return rate 67% Fixable by listing

Size-Overall43%██▅▇▇▆

Smaller than expected

Too small

its smallll

Color8%▂▁▁█▁▁

I wouldn't normally put yellow in the sitting room

Defective Material/Parts8%▇█▁▄▃▂
Gifting Purpose6%▁▁▁▁▄█
Advertised Vs Actual Product4%█▁▁▁▁▅

FAQ

Common Snoopy questions

Answered from the same tracked data.