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Snoopy

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -20.2% this quarter, so Snoopy is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£485K/yr948K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
34%top-5 click share · 19 brands · 114 sellers

Flapen Score

Snoopy against its category

The dotted line is the Fashion average. Past it, Snoopy is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snoopy 948K times last year and spent an estimated £485K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 948K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £485K a year.

Searches, last 12 months
948K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
3.1%
Market size, estimated
£485Ka year
Peak month
December4.5× the quietest month
Top search term
snoopy562K searches a year

02 · Price

A sale here is worth £16.49.

Listings sell for £16.49 on average, from £2.09 to £55.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £16.49 that is £2K to £4K a year per listing.

Average price
£16.49inside the $15 to $100 sweet spot
Price range
£2.09–£55.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #753 within Handbags & Shoulder Bags. It carries 355 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
6.9%
Average rank
#753in Handbags & Shoulder Bags
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
50

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Snoopy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£15K£29K£44K£58K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

114

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 72%

Open market

25%

  • Grupo Erik20%
  • Peanuts17%
  • Get Trend12%
  • GNOCE10%
  • Blue Sky Studios8%
  • AURORA8%

Demand

Snoopy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Snoopy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • snoopy562K/yr
  • snoopy gifts273K/yr
  • peanuts snoopy41K/yr
  • snoopy gifts for women17K/yr
  • snoopy stationery15K/yr
  • snoopy gift9K/yr
  • snoopy merchandise uk6K/yr
  • official snoopy merchandise uk7K/yr
  • snoopy christmas18K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
48%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Snoopy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data