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Sneaker Balls

Fail

The top 5 brands take 100% of clicks, so Sneaker Balls is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£345K/yr234K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
76%top-5 click share · 4 brands · 51 sellers

Flapen Score

Sneaker Balls against its category

The dotted line is the Fashion average. Past it, Sneaker Balls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sneaker Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sneaker Balls 234K times last year and spent an estimated £345K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
17.5%
Market size, estimated
£345Ka year
Peak month
October11.6× the quietest month
Top search term
odour eaters100K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £2.79 to £20.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.44 that is £25K to £34K a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£2.79–£20.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£34K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Shoe, Jewellery & Watch Accessories. It carries 3,099 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#51in Shoe, Jewellery & Watch Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,099per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sneaker Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£52K£104K£155K£207K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Odor-Eaters86%
  • Kaps9%
  • Ellis Harper3%
  • Boot Bananas2%

Demand

Sneaker Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Sneaker Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odour eaters100K/yr
  • odor eaters50K/yr
  • odour eaters insoles27K/yr
  • odor eaters insoles14K/yr
  • anti odour insoles5K/yr
  • boot deodoriser9K/yr
  • sweat absorbing insoles3K/yr
  • charcoal insoles3K/yr
  • odor eaters for shoes3K/yr
  • football boot deodoriser15K/yr

Reviews and returns

What reviews say buyers love and hate about Sneaker Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%+2.46

Doesnt last, it only smells nice for a few hours

Odor

not as effective as some of the other brands that smell nice

Durability14%−0.14

started to fall apart after just two days

have little durability

Didn't last

Functionality-Overall7%−0.09

Didn't work

it didnt work for us

DOSE NOT WORK

Value For Money6%+0.29

Not amused considering how expensive they are

Not the cheapest

are a waste of money

Quality-Overall4%+0.38

Poor Quality

Quality not what it used to be

Poor product

Love

Smell36%+2.46

Smell so fresh

Nice fragrance

Very good at reducing odours

Advertised Vs Actual Product10%+0.74

Does exactly what it says on the box

Does the job

They work as described

Value For Money9%+0.29

Worth every penny

Great value

Good value

Quality-Overall9%+0.38

They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick

Excellent product

Good Quality

Efficiency6%+0.39

Very effective in short time

Super effective

Works well

Return

0.1% Return rate 17% Fixable by listing

Size-Overall11%▁█▂█▇▆
Leak-Proof10%▁█▆█▇▅
Functionality-Overall8%█▂▂▂▁▁

Didn't work

it didnt work for us

DOSE NOT WORK

Durability8%▂▆▁▁█▃

started to fall apart after just two days

have little durability

Didn't last

Weight Heavy7%▁▁█▇▁▃

FAQ

Common Sneaker Balls questions

Answered from the same tracked data.