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Sneaker Balls

Fail

The top 5 brands take 100% of clicks, so Sneaker Balls is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£345K/yr234K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
76%top-5 click share · 4 brands · 51 sellers

Flapen Score

Sneaker Balls against its category

The dotted line is the Fashion average. Past it, Sneaker Balls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sneaker Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sneaker Balls 234K times last year and spent an estimated £345K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
17.5%
Market size, estimated
£345Ka year
Peak month
October11.6× the quietest month
Top search term
odour eaters100K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £2.79 to £20.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.44 that is £25K to £34K a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£2.79–£20.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£34K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Shoe, Jewellery & Watch Accessories. It carries 3,099 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#51in Shoe, Jewellery & Watch Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,099per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sneaker Balls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£52K£104K£155K£207K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Odor-Eaters86%
  • Kaps9%
  • Ellis Harper3%
  • Boot Bananas2%

Demand

Sneaker Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Sneaker Balls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • odour eaters100K/yr
  • odor eaters50K/yr
  • odour eaters insoles27K/yr
  • odor eaters insoles14K/yr
  • anti odour insoles5K/yr
  • boot deodoriser9K/yr
  • sweat absorbing insoles3K/yr
  • charcoal insoles3K/yr
  • odor eaters for shoes3K/yr
  • football boot deodoriser15K/yr

Reviews and returns

What reviews say buyers love and hate about Sneaker Balls

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.1%of orders come back
“Doesnt last, it only smells nice for a few hours”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sneaker Balls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data