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Smokers Gifts

Fail

Shoppers spend only $23K a year here, so Smokers Gifts is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£23K/yr111K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
38%top-5 click share · 29 brands · 42 sellers

Flapen Score

Smokers Gifts against its category

The dotted line is the Fashion average. Past it, Smokers Gifts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smokers Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smokers Gifts 111K times last year and spent an estimated £23K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
1.7%
Market size, estimated
£23Ka year
Peak month
December15.1× the quietest month
Top search term
gifts for stoners25K searches a year

02 · Price

A sale here is worth £12.20.

Listings sell for £12.20 on average, from £4.34 to £25.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.20 that is £0 to £1K a year per listing.

Average price
£12.20under the $15 to $100 sweet spot
Price range
£4.34–£25.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,373 within Luggage & Travel Gear. It carries 526 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
94%
Out of stock, average day
9.8%
Average rank
#1,373in Luggage & Travel Gear
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Smokers Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£914£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

42

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

38%

Top 20: 84%

Open market

45%

  • Jeasona17%
  • Fenny's Creations9%
  • Auhafaly9%
  • Stash Bros7%
  • xinrongda7%
  • LEMON LOCO7%

Demand

Smokers Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.1×

Search terms

Top Smokers Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for stoners25K/yr
  • weed gifts28K/yr
  • stoner gifts24K/yr
  • smokers gifts15K/yr
  • marijuana gifts8K/yr
  • stoner accessories5K/yr
  • cannabis gifts for him5K/yr
  • weed gifts for him624/yr

Reviews and returns

What reviews say buyers love and hate about Smokers Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism12%−0.03

Just dont use the lock

Faulty lock

Lock broken, couldn't open it

Value For Money10%

Abit pricey

Far too expensive for the items

waste of money :

Taste-Overall9%−0.13

bad cinammon taste

Awful minty taste

Tastes bad

Smell9%+0.76

ultimately it's not smell proof

Isn't great at removing the smell

smell of menthol or soap detergent

Quality-Overall8%+0.90

Doob tubes are not good quality so would recommend changing them out for better quality ones

Cheap crap

Poor quality

Love

Quality-Overall19%+0.90

Everything else is great quality, storage is adjustable, its stealthy and can hold a lot,

Good quality

other brands the grinder is good quality

Gifting Purpose11%+1.24

Great gift choice

well received gift

Great gift

Smell11%+0.76

The smell proof pouch/bag is amazing

Lovely smell and taste

Great hides the smell mrs now lets me save it in the house

Value For Money9%

great value for money

Great value

Good for the price

Advertised Vs Actual Product8%

As advertised

Exactly as the photos

Exactly as described

Return

0.5% Return rate 40% Fixable by listing

Size-Overall34%▁█▆█▅▅
Locking Mechanism19%▅▂▄▅█▂

Just dont use the lock

Faulty lock

Lock broken, couldn't open it

Defective Material/Parts13%█▅▂▁▅▅
Quality-Overall8%█▅▁▃▁▄

Doob tubes are not good quality so would recommend changing them out for better quality ones

Cheap crap

Poor quality

Functionality-Overall5%▁▁█▅▁▁

FAQ

Common Smokers Gifts questions

Answered from the same tracked data.