Smiggle Backpack
MaybeThe top 5 products take only 25% of clicks. But buyers convert on only 1.7% of searches, so Smiggle Backpack is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £122K/yr487K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 25%top-5 click share · 32 brands · 55 sellers
Flapen Score
Smiggle Backpack against its category
The dotted line is the Fashion average. Past it, Smiggle Backpack is stronger. Inside it, weaker.
Market
The Smiggle Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smiggle Backpack 487K times last year and spent an estimated £122K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 487K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £122Ka year
- Peak month
- August5.8× the quietest month
- Top search term
- smiggle backpack61K searches a year
02 · Price
A sale here is worth £15.09.
Listings sell for £15.09 on average, from £6.18 to £63.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £15.09 that is £0 to £2K a year per listing.
- Average price
- £15.09inside the $15 to $100 sweet spot
- Price range
- £6.18–£63.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #265 within Luggage & Travel Gear. It carries 736 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 94%
- Out of stock, average day
- 6.7%
- Average rank
- #265in Luggage & Travel Gear
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 736per listing
- Listings tracked
- 84
04 · Newcomers
Amazon counts 4 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Smiggle Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Stitch Backpack for Girls Teens Rucksack School Bag for Primary Secondary Sports Travel PE Kit Daypack School Supplies Stitch Gifts for Girls (Black)
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 4,364
- Age
- 4y ago

Disney Stitch Backpack for Girls Teens Rucksack School Bag for Primary Secondary Sports Travel PE Kit Daypack School Supplies Stitch Gifts for Girls (Purple)
- Price
- £12.95
- Rating
- 4.6/5
- Reviews
- 4,364
- Age
- 5y ago

Bansusu Kawaii Bunny Primary Girls Backpacks Elementary School Bags Bookbags with Refrigerator Front Pocket Blue-Large
- Price
- £16.84
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 3y ago

Disney Stitch School Bag Backpack for Girls
- Price
- £17.18
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 2y ago

Get Trend Squishmallows Girls Large Backpack with 2 Keyrings 46cm
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 8mo ago
Trending
90-day click momentum
Get Trend Squishmallows Girls Large Backpack with 2 Keyrings 46cm
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 8mo ago

QIXIHU Girls School Bag Kawaii All-Over Print Kids Backpack Lightweight & Breathable Childrens Backpack for Primary School & Nursery Water Resistant Fits A4
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

KPop Demon Hunters Huntrix Girls Pink Backpack | Cartoon Character School Bag with Zipper Closure | HUNTRIX Streetwear Rucksack for Kids | K-Pop Demon Hunters Merch
- Price
- £18.46
- Rating
- 4.9/5
- Reviews
- 72
- Age
- 3mo ago

hype Girls Backpack Pink Purple & Teal Pastel Pool Style School Bag for Kids Comfortable Rucksack with Bottle Holder 3 Storage Compartments Padded Adjustable Straps & Grab Handle
- Price
- £26.85
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 2y ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago
Newest
by launch date
KPop Demon Hunters Huntrix Girls Pink Backpack | Cartoon Character School Bag with Zipper Closure | HUNTRIX Streetwear Rucksack for Kids | K-Pop Demon Hunters Merch
- Price
- £18.46
- Rating
- 4.9/5
- Reviews
- 72
- Age
- 3mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

QIXIHU Girls School Bag Kawaii All-Over Print Kids Backpack Lightweight & Breathable Childrens Backpack for Primary School & Nursery Water Resistant Fits A4
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago

Get Trend Squishmallows Girls Large Backpack with 2 Keyrings 46cm
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 8mo ago

Bluey Kids Backpack Preschool Childrens Bag Boys Nursery Rucksack - Blue
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
32 flat
Sellers
55
Top-5 brand share
66%
Top 20: 93%
Top-5 click share
25%
Top 20: 55%
Open market
30%
- Disney34%
- Bluey14%
- Bansusu7%
- Get Trend6%
- QIXIHU5%
- VIDOSCLA4%
Demand
Smiggle Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.8×
Search terms
Top Smiggle Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smiggle backpack61K/yr
- kids backpack girls59K/yr
- stitch backpack76K/yr
- bluey backpack40K/yr
- stitch bag48K/yr
- bluey bag24K/yr
- kids rucksacks for girls13K/yr
- stitch backpack for girls25K/yr
- stitch school bags for girls24K/yr
- kids school bags for girls22K/yr
Reviews and returns
What reviews say buyers love and hate about Smiggle Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too small
Bag was expected to be slightly smaller
very big
Cheap quality
Quality not great
the quality of the bag is also terrible
the drinks bottle has broken on the first day of use
Doesn't last
Falling apart
Zip very poor quality
Zip broke
Zip broke after few uses
Shoulder strap has broken off so have had to buy a new one
the strap has completely frayed to the point it is unusable
One strap detached after a couple of wears
Love
The bag is good quality 👌
The overall build quality is solid
Amazing quality
fits a lunchbox
Perfect size for a primary school child
Great size
Lots of pockets
Has lots of pockets
pockets that it makes staying organised really easy
Good value for money
Good value
Value for money
The design is cute
Cute design
a cute unicorn design
Return
1.8% Return rate 78% Fixable by listing
Far too small
Bag was expected to be slightly smaller
very big
Cheap quality
Quality not great
the quality of the bag is also terrible
Zip very poor quality
Zip broke
Zip broke after few uses
Shoulder strap has broken off so have had to buy a new one
the strap has completely frayed to the point it is unusable
One strap detached after a couple of wears
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smiggle Backpack questions
Answered from the same tracked data.









