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Small Gold Hoop Earrings

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $79K a year here, so Small Gold Hoop Earrings is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£79K/yr171K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
46%top-5 click share · 25 brands · 32 sellers

Flapen Score

Small Gold Hoop Earrings against its category

The dotted line is the Fashion average. Past it, Small Gold Hoop Earrings is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Gold Hoop Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Gold Hoop Earrings 171K times last year and spent an estimated £79K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
4.5%
Market size, estimated
£79Ka year
Peak month
December1.8× the quietest month
Top search term
small gold hoop earrings39K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £4.53 to £28.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.15 that is £0 to £1K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£4.53–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #706 within Novelty Jewellery. It carries 522 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
3.6%
Average rank
#706in Novelty Jewellery
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Small Gold Hoop Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

32

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

46%

Top 20: 86%

Open market

27%

  • JEMARA17%
  • Serenity Sleepers16%
  • Old English Jewellers13%
  • LunarCharm12%
  • MILACOLATO7%
  • CERSLIMO7%

Demand

Small Gold Hoop Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Small Gold Hoop Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small gold hoop earrings39K/yr
  • gold sleeper earrings31K/yr
  • gold sleepers earrings for women16K/yr
  • gold hoop earrings set8K/yr
  • big gold hoop earrings9K/yr
  • small gold hoops10K/yr
  • gold small hoop earrings8K/yr
  • thin gold hoop earrings7K/yr
  • gold sleeper earrings for women 9ct7K/yr
  • gold plated hoops5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Gold Hoop Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Not fit for purpose

Smaller than expected

Small hoop

Durability17%−0.22

Broken

One broke within a week

broke almost instantly

Allergies9%−0.07

Allergic Reaction

Irritation

Irritating

Quality-Overall8%+1.62

Poor quality

look cheap

Cheap looking

Color6%−0.09

These are going black

they turned black

Changed colour

Love

Quality-Overall25%+1.62

Good quality set

Excellent product quality

Good quality earrings

Value For Money16%+1.02

Good for price

Excellent value for money

value for money

Comfort-Overall11%+0.87

Comfortable

Comfortable to wear

comfortable in the ear

Size-Overall10%−0.09

they fit well

Easy to fit

Good variety of sizes

Advertised Vs Actual Product9%+0.48

Better than expected

As described

Each pair looks exactly as pictured

Return

1.3% Return rate 65% Fixable by listing

Size-Overall50%██▆▇▆▇

Not fit for purpose

Smaller than expected

Small hoop

Quality-Overall7%█▅▆▅▇▆

Poor quality

look cheap

Cheap looking

Metal Authenticity6%▄▄▆█▅▄

These are not gold

They arent gold polished

Not sterling silver

Functionality-Overall4%▃██▃▄▄
Fastener Quality4%▂▁▇▅█▃

FAQ

Common Small Gold Hoop Earrings questions

Answered from the same tracked data.