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Small Boxes for Gifts

Fail

Prices span $2.90–$8.87, mostly outside the sweet spot, so Small Boxes for Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£198K/yr637K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
66%top-5 click share · 16 brands · 23 sellers

Flapen Score

Small Boxes for Gifts against its category

The dotted line is the Fashion average. Past it, Small Boxes for Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Boxes for Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Boxes for Gifts 637K times last year and spent an estimated £198K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
637K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.8%
Market size, estimated
£198Ka year
Peak month
December6.3× the quietest month
Top search term
jewellery gift box166K searches a year

02 · Price

A sale here is worth £4.56.

Listings sell for £4.56 on average, from £2.90 to £8.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.56 that is £6K to £7K a year per listing.

Average price
£4.56under the $15 to $100 sweet spot
Price range
£2.90–£8.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #250 within Shoe, Jewellery & Watch Accessories. It carries 229 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#250in Shoe, Jewellery & Watch Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Small Boxes for Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • lvzhen35%
  • Yolev18%
  • FRIUSATE11%
  • Aucuu8%
  • JBLJDWD4%
  • Realjoy4%

Demand

Small Boxes for Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Small Boxes for Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewellery gift box166K/yr
  • bracelet gift box61K/yr
  • necklace gift box70K/yr
  • bracelet box60K/yr
  • earring gift box39K/yr
  • small gift boxes for jewellery29K/yr
  • small jewellery gift box27K/yr
  • bracelet boxes for jewellery gift17K/yr
  • earring boxes gift22K/yr
  • gift box for necklace13K/yr

Reviews and returns

What reviews say buyers love and hate about Small Boxes for Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.20

Box does not fit bag

Smaller than expected

The box itself is quite small at 7 x 9cm

Quality-Overall16%+0.14

which only makes the items look cheap

Looks cheap

they looked a little cheaper than I had hoped

Thickness14%−0.14

anything thicker than a simple stud earring or a necklace will not allow the tray to slide back in again neatly

Too thin

very thin not like the picture at all

Advertised Vs Actual Product9%−0.01

Misleading info

Color9%−0.04

Colour not as expected

This is not the colour I was expecting

Love

Gifting Purpose25%+2.22

Nice for gifts

Lovely gift box

Great for birthday present

Quality-Overall23%+0.14

Nicely matched

Amazing quality

Good product

Value For Money18%+1.55

Well worth buying

Good value

Great value for money

Advertised Vs Actual Product8%−0.01

As advertised

As described

Just what I wanted

Size-Overall7%−0.20

Perfect size

The size is good for the bracelet I am gifting

plenty big enough for what I needed them for

Return

0.5% Return rate 80% Fixable by listing

Size-Overall75%▆▇▇█▇▅

Box does not fit bag

Smaller than expected

The box itself is quite small at 7 x 9cm

Quality-Overall13%▁▂▂▁▃█

which only makes the items look cheap

Looks cheap

they looked a little cheaper than I had hoped

Advertised Vs Actual Product4%▁█▆▁▁▁

Misleading info

Ease Of Use2%█▁▁▁▁▁
Adhesion/Stickiness2%▁▁█▁▁▁

FAQ

Common Small Boxes for Gifts questions

Answered from the same tracked data.