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Slytherin

Fail

Shoppers spend only $18K a year here, so Slytherin is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£18K/yr105K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
61%top-5 click share · 15 brands · 73 sellers

Flapen Score

Slytherin against its category

The dotted line is the Fashion average. Past it, Slytherin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slytherin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slytherin 105K times last year and spent an estimated £18K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.0%
Market size, estimated
£18Ka year
Peak month
December5.6× the quietest month
Top search term
slytherin52K searches a year

02 · Price

A sale here is worth £16.29.

Listings sell for £16.29 on average, from £2.62 to £54.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.29 that is £0 to £2K a year per listing.

Average price
£16.29inside the $15 to $100 sweet spot
Price range
£2.62–£54.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #669 within Boys. It carries 389 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
3.7%
Average rank
#669in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
389per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Slytherin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 falling

Sellers

73

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

20%

  • Merchoid23%
  • AAA Merchandise22%
  • GWCC12%
  • Navachi11%
  • Harry Potter8%
  • Widdop and Co3%

Demand

Slytherin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Slytherin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slytherin52K/yr
  • slytherin gifts27K/yr
  • harry potter slytherin25K/yr

Reviews and returns

What reviews say buyers love and hate about Slytherin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+1.13

Only used them about 6-7 times so the quality isnt great

Mediocre

Shape/Style17%−0.07

Strange shape

Advertised Vs Actual Product17%−0.03

Looks nothing like the picture

Size-Overall11%+1.46

would equally fit a smaller person

Love

Quality-Overall39%+1.13

Good quality

Well made

Good quality, Ive washed it and it still looks great

Design-Overall14%−0.12

Great design and material, easy to hang

However it is designed nicely- with the Slytherin details

Size-Overall12%+1.46

it fits great

a great costume, Fits me and I am plus size,

Soft Feel9%

Super squishy and cute

Writing Experience9%+0.83

Good pen, good colour write nice

Return

1.2% Return rate 89% Fixable by listing

Size-Overall83%█▆▃▆▁▅

would equally fit a smaller person

Wood Quality6%▁▁█▁▁▁
Quality-Overall6%▁▁█▁▁▁

Only used them about 6-7 times so the quality isnt great

Mediocre

Sleeve Fit6%▁▁▁▁▁█
Arm Fit3%▁▁█▁▁▁

FAQ

Common Slytherin questions

Answered from the same tracked data.