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Slouch Socks

Fail

Prices span $4.65–$12.11, mostly outside the sweet spot, so Slouch Socks is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£38K/yr109K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
51%top-5 click share · 8 brands · 11 sellers

Flapen Score

Slouch Socks against its category

The dotted line is the Fashion average. Past it, Slouch Socks is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slouch Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slouch Socks 109K times last year and spent an estimated £38K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
4.0%
Market size, estimated
£38Ka year
Peak month
November5.8× the quietest month
Top search term
slouch socks56K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £4.65 to £12.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.67 that is £0 to £867 a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£4.65–£12.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£867
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #241 within Socks & Tights. It carries 466 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#241in Socks & Tights
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Slouch Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

6%

  • CLOSEMATE55%
  • Zuimei16%
  • Firtink7%
  • AMELLE7%
  • Tialfas6%
  • BAIYSFFG4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Slouch Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Slouch Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slouch socks56K/yr
  • slouch socks women20K/yr
  • scrunch socks4K/yr
  • slouchy socks5K/yr
  • slouchy socks women6K/yr
  • womens slouch socks8K/yr
  • black slouch socks5K/yr
  • slouch socks womens 4-74K/yr

Reviews and returns

What reviews say buyers love and hate about Slouch Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.12

They are small and short

The first thing that must be noted is that these socks are very large

Very large

Thickness10%−0.02

although equally she says theyd likely be too thick to wear under trousers like that

The material thick

Found them very thin and was disappointed, thought they would be thicker

Advertised Vs Actual Product7%−0.07

Rubbish and false advertising

Just be mindful not all look like the picture

Comfort-Overall5%+0.99

Uncomfortable fit

Material Quality5%−0.07

Polyester not cotton

Love

Comfort-Overall23%+0.99

So comfortable

Very comfortable to wear

Nice comfy socks

Quality-Overall12%+1.03

Good quality socks

Brilliant quality

They feel like good quality too so I expect they will last me a good while

Warmth11%+1.11

Lovely socks and super warm

Very warm

my feet felt warm

Soft Feel10%

They are soft

Nice soft boot socks

The cotton is super soft

Size-Overall8%−0.12

They are wide fitting

Good fit

these one-size socks fit her really well

Return

1.1% Return rate 48% Fixable by listing

Size-Overall21%▇▂▅█▆▄

They are small and short

The first thing that must be noted is that these socks are very large

Very large

Quality-Overall15%▅▅█▅▁▃

Poor Quality

Material Quality15%▆▅▁█▃▁

Polyester not cotton

Advertised Vs Actual Product10%▁▄▄▆▅█

Rubbish and false advertising

Just be mindful not all look like the picture

Feet Fit9%▃▃▃▁▁█

They are a bit too big for me

FAQ

Common Slouch Socks questions

Answered from the same tracked data.