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Sloth

Fail

The top 5 products take 89% of clicks, so Sloth is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£173K/yr270K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
89%top-5 click share · 8 brands · 12 sellers

Flapen Score

Sloth against its category

The dotted line is the Fashion average. Past it, Sloth is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sloth 270K times last year and spent an estimated £173K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
4.4%
Market size, estimated
£173Ka year
Peak month
December6.7× the quietest month
Top search term
sloth gifts122K searches a year

02 · Price

A sale here is worth £14.46.

Listings sell for £14.46 on average, from £7.44 to £22.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.46 that is £1K to £4K a year per listing.

Average price
£14.46under the $15 to $100 sweet spot
Price range
£7.44–£22.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #137 within Socks & Tights. It carries 825 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#137in Socks & Tights
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
825per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Shoppawhile60%
  • LSVGSAK10%
  • Himozoo8%
  • CityComfort6%
  • RAISEVERN4%
  • Mewaii4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Sloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Sloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sloth gifts122K/yr
  • sloth109K/yr
  • sloth gifts for women30K/yr
  • sloths9K/yr

Reviews and returns

What reviews say buyers love and hate about Sloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.08

53cm 4lbs Misleading instructions

Item looks nothing like the one advertised

They look nothing like the picture

Durability13%−0.07

Worn through after 6 weeks

not built to last

the execution and durability let it down

Fluffiness8%−0.01

The only negative I can say about this is how much fluff comes off

Noise Level8%−0.01

Seems very noisy when touching or cuddling

Quality-Overall7%−0.04

Terrible cheap made

the quality is very poor

Love

Soft Feel27%

This is such a soft blanket

Soft

Amazing soft socks

Warmth24%+1.51

a lovely warm winter hat

Warm and comfy

keeps them cozy all day—perfect for cold mornings or lounging around the house

Gifting Purpose9%−0.01

Perfect gift

Overall, decent as a novelty gift,

my sister loves this it was a christmas present

Comfort-Overall9%+0.67

Comfy

also super comfortable too

Soft and really comfy

Stretchability/Expandability/Elasticity5%+0.37

Good stretch around the ankles, lovely and soft, and of coarse cute little sloths, mrs loves them

Return

0.7% Return rate 47% Fixable by listing

Size-Overall28%▁▂▁▃▅█

the hood is quite big

Slightly on the small side

Weight Heavy27%▁▅▁█▅▃
Advertised Vs Actual Product13%▇█▁▃▁▁

53cm 4lbs Misleading instructions

Item looks nothing like the one advertised

They look nothing like the picture

Quality-Overall8%▁▁█▁▁▁

Terrible cheap made

the quality is very poor

Functionality-Overall6%▁█▁▄▁▆

FAQ

Common Sloth questions

Answered from the same tracked data.