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Sloth

Fail

The top 5 products take 89% of clicks, so Sloth is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£173K/yr270K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
89%top-5 click share · 8 brands · 12 sellers

Flapen Score

Sloth against its category

The dotted line is the Fashion average. Past it, Sloth is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sloth 270K times last year and spent an estimated £173K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
4.4%
Market size, estimated
£173Ka year
Peak month
December6.7× the quietest month
Top search term
sloth gifts122K searches a year

02 · Price

A sale here is worth £14.46.

Listings sell for £14.46 on average, from £7.44 to £22.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £14.46 that is £1K to £4K a year per listing.

Average price
£14.46under the $15 to $100 sweet spot
Price range
£7.44–£22.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #137 within Socks & Tights. It carries 825 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#137in Socks & Tights
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
825per listing
Listings tracked
8

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sloth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

12

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

7%

  • Shoppawhile60%
  • LSVGSAK10%
  • Himozoo8%
  • CityComfort6%
  • RAISEVERN4%
  • Mewaii4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Sloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Sloth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sloth gifts122K/yr
  • sloth109K/yr
  • sloth gifts for women30K/yr
  • sloths9K/yr

Reviews and returns

What reviews say buyers love and hate about Sloth

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“53cm 4lbs Misleading instructions”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Sloth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data